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OTs Get Paid Podcast
OTs Get Paid Podcast episodes
- S1 E11 - Build a Profitable Business Around Your Core Values with Melissa LaPointe
How do you leave 1:1 treatment behind and begin to grow a large, profitable, leveraged business, without feeling greedy?
In this episode, Melissa LaPointe, OT online business strategist, coach and course creator discusses her growth from bricks and mortar clinic owner to her goals as a 7 figure entrepreneur.
Episode Notes
Melissa and I discuss:
- Does wanting to make 7 figures as an OT helper make you a bad person?
- What does it take to set goals to reach a 7 figure year?
- We all have money stories - listen to Melissa as she dives into hers
- How to spend time in your zone of genius and make money doing it
- Freedom as a the #1 core value
- What's her #1 splurge?
- Obstinance as a prime motivator in personal and business identity
Episode resources:
- Melissa LaPointe
More resources: https://www.trishwilliamsconsulting.ca/podcast-resources
Make sure you subscribe so you can be notified when the next episode is released!
1 hr 11 min - S1 E10 - How to Price your OT Product or Service
"How do I set my prices for this?" is one of the most common questions that every OT business owner asks me. Which is good, because pricing is the #1 lever that influences your profit. Every coach will automatically tell you to raise your prices (which, of course, I do too), but how to do this in an ethical way, that is fair to both the therapist AND the client?
In this episode, I share the 3 steps you should take to nail that price, and do it with honour and morality.
Episode Notes
I discuss:
- 2 types of pricing: values based and competition based
- what's the #1 factor you should consider in setting your price?
- the systemic undervaluing of OT professionals, and what to do about it
- why I don't want you to be like McDonald's
- do you offer a higher value service than what you give yourself credit for?
- why pricing brings up your crap and how to move past that fear
Episode resources:
- OTs Get Paid podcast S1 E3
- OTs Get Paid podcast S1 E4
- OTs Get Paid podcast S1 E5
- Melissa LaPointe
- James Wedmore - James Wedmore Training
- Rachel Rogers
More resources: https://www.trishwilliamsconsulting.ca/podcast-resources
Make sure you subscribe so you can be notified when the next episode is released!
28 min - S1 E9 - Overcome Your Fear of Numbers to Build the Business of Your Dreams with Heather Grant
Are you scared of the finances in your business? Are you ashamed at your lack of organization or understanding? Are you even paying yourself?
In this episode, Heather Grant, my personal and business book keeper extraordinaire, joins us to reveal the story behind how she helped me get over my INTENSE fear of the numbers in my OT business. I share because I love you guys, and I don't want you to feel alone if you too feel scared.
Listen up to hear how her insights can transform your relationship with money from hands off and scary to dreamy.
Episode Notes
Heather and I discuss:
- the shame around the fear of finances
- how creating a place of safety is the #1 best trait in a book keeper
- the different types of book keeping clients - including the ones who cry (ME!) - which one are you?
- how you can better your relationship with your book keeper and making them an integral part of your team
- the top 4 most important tips to help OTs make a budget in their business (to be able to predict, change and grow!)
- the numbers a first year business owner should know versus a seasoned business owner
- what are the MOST important numbers and variables you should have in your business
Episode resources:
- Quickbooks
- You Need A Budget
- OTs Get Paid podcast S1 E5 How to Build and Sell a High Priced, High Value Offer
More resources: https://www.trishwilliamsconsulting.ca/podcast-resources
Make sure you subscribe so you can be notified when the next episode is released!
53 min - S1 E8 - Top 5 Time Saving Tips to Start Your Business From Scratch with Kelly Carino
Have you started your OT business yet? Do you have an idea and just don't know how to get it off the ground? Are you overwhelmed? Have you started, but have no idea how to find your first clients? Are you juggling a J.O.B. and can't find the time to work on your true love - your OT business?
I've heard from so many of you and decided you needed to meet Kelly Carino. Within this last 15 months she has started and grown an OT business beyond her wildest dreams.
Listen up to hear how her insights can save you time, mistakes, give you traction and head you on the right path.
Episode Notes
Kelly and I discuss:
Kelly's Top 5 tips that helped her start and grow her business
- Find someone who has been there
- Surround yourself with likeminded community
- Get clients quickly from building relationships as referral sources
- Automate with an EMR
- Simple website with SEO and analytics for google search
More resources: https://www.trishwilliamsconsulting.ca/podcast-resources
Do you love today's episode?
1. Please leave us a review on Apple or Spotify podcasts. It would mean the world to us.
2. Share it with a friend.
59 min - S1 E7 - 5 Ways to Add Revenue to Your OT Business Without Hiring More Therapists
In this episode, I discuss the 5 ways you can revenue in your business. So many of us are service providers, and as we max out our capacity in 1:1 services, we automatically decide to hire another OT. And then another. And then another.
Which, is a solid business model. But.
This episode encourages you to think about OTHER ways, not just by hiring people to generate sales through visits, to grow revenue in your business. And yes, these principles are applicable to product based businesses, as well!
Episode Notes
I discuss: The 5 ways to increase revenue in your business. They are:
- Volume - increase the number of customers
- Life time value of a customer - average amount of sale and frequency of sale
- Operating costs - decrease expenses, including paying team members or software
- Accounts receivable - faster cash injection - paid faster to get $ flowing into your account
- Pricing - you can increase the cost of your services
Episode resources:
- OTs Get Paid podcast S1 E3
- Traction by Gino Wickman
- Business Made Simple by Donald Miller
More resources: https://www.trishwilliamsconsulting.ca/podcast-resources
Want the insider secrets from OT entrepreneurs on how they run their successful businesses? Click here to learn more about the OT Entrepreneur Summit and get notified of our early bird pricing.
Want to work with me on growing and scaling your business in order to get paid? CLICK HERE to see the ways we can work together.
Make sure you subscribe so you can be notified when the next episode is released!
24 min - S1 E6 - Selling High End Offers with Bronwyn Paynter
In this episode, we find Bronwyn Paynter, in the future! (Insert International Date Line joke here.) Bronwyn is the owner Flourish, which is a nature based approach to occupational therapy located in Adelaide, Australia. Listen up to hear how she balances her J.O.B and her OT business.
Episode Notes
Bronwyn and I discuss:
- What prompts her to keep a J.O.B. when she's getting paid in her own business?
- The concept of the "accidental entrepreneur"
- A sensitive topic where she starts "I wasn't sure I was going to share this, but ..."
- The surprising benefits of working less than 40 hrs a week
- Integrity and abundance as marketing and sales tools
- How she increased her prices by 616% in 14 months! (and hear my ridiculously loud laugh of joy that follows. Yes, my kids DO roll their eyes at my Loud Laugh in restaurants! Embrace all the parts of yourself).
- What is the price of her high ticket offer - listen close, it's aspirational - and how her potential clients react to hearing this large investment?
- All the different models she's used to market and sell her product
- How much has Bronwyn invested in her own coaching in the last 12 months?
- Feeling confident in your pricing structure and understanding the "transformation is in the transaction"
- Why OTs should be the BEST sales people in the world
- Building a scholarship program for OTs outside of the "typical" therapist from Western-based, First World countries
- the deep emotions of how to separate suffering from success
Episode resources:
- Bronwyn Paynter
- OTs Get Paid podcast S1 E5 How to Build and Sell a High Priced, High Value Offer
More resources: https://www.trishwilliamsconsulting.ca/podcast-resources
Make sure you subscribe so you can be notified when the next episode is released!
1 hr 14 min - S1 E5 - How to Build and Sell a High Priced, High Value Offer
In this episode, I discuss the value of adding high-end offers to your ascension model. I invite you to realize your full OT potential by shifting towards a time-for-expertise pricing plan. Learn how to utilize my 4-step process for offering high-end services and start maximizing your OT profits now!
Episode Notes
I discuss:
- Who prompted me to build my first high end, VIP product at my bricks and mortar clinic?
- What will a client/customer pay a high price for? In contrast, what will discourage them?
- The move from hourly to a high priced flat rate package
- What is my 4 step process?
- Listen carefully to the 3 main components of an offer: Promise, Process, Price
- Finding your strengths based approach to deliver your high end offer
- Why are people paying a premium price for things that are offered free elsewhere?
- What is the typical price range of a high end, VIP day offering? (OTs aren't quite there yet. Baby steps!)
Episode resources:
- Jordan Gill - Systems Saved Me
- James Wedmore - James Wedmore Training
- OTs Get Paid podcast S1 E4
More resources: https://www.trishwilliamsconsulting.ca/podcast-resources
Want to work with me on growing and scaling your business in order to get paid? CLICK HERE to see the ways we can work together.
Make sure you subscribe so you can be notified when the next episode is released!
26 min - S1 E4 - Move from 1:1 Hourly Rates to Packaged Pricing with Marika Austin
In this episode, we highlight Marika Austin and how she shifted from hourly pricing to packaged pricing in her pediatric service-based business. Want the nitty gritty on how she moved from time for money to a retainer structure? Listen up and hear how Marika gets paid!
Episode Notes
Marika and I discuss:
- What prompted her to revisit her pricing model from hourly 1:1 sessions to packaged pricing?
- How she uses Google Classroom to offer more value to her clients
- How she uniquely solved her clinic cancellation issue?
- The next step to solve the resentment that occurs when we OT's give away our time for free
- What did Marika use to charge hourly and what is she pricing her packages now?
- Does every Enneagram 2 avoid conflict? (And, do we get scared to open potentially scary emails? )
- How to transition clients from one rate to a new package system - eep!
- What is an anchor price and how should you price it?
Episode resources:
- Laura Park Figueroa - Mind Your OT Business
- Jenny Gill Copywriting
- The Biz Chix podcast
- OTs Get Paid podcast S1 E3
More resources: https://www.trishwilliamsconsulting.ca/podcast-resources
About Marika :
- Bearfoot OT
- Bearfoot OT IG
Ready to learn how YOU can make the switch to package pricing to make more money with less burnout? Get your Step by Step Guide to Package Pricing to walk you through each step to transform your business.
https://www.bearfootoccupationaltherapy.com/package-pricing-guide Follow Marika for business tips, tricks, wins and flops @marikaaustin_ot
Want to work with me on growing and scaling your business in order to get paid? CLICK HERE to see the ways we can work together.
Do you love today's episode?
1. Please leave us a review on Apple or Spotify podcasts. It would mean the world to us.
2. Share it with a friend.
1 hr 11 min - S1 E3 - Add More Profit to Your OT Business Using an Ascension Model
In this episode, we start to discuss ways of moving from the typical pricing model of 1:1 service to adding other services to your suite, without working over time! Wanna add more profit to your business by adding more products and repackaging the 1:1 offers we already have? Then you need to know about the ascension model! Listen in as we discuss the nitty gritty
Then, it's our first instalment of a recurring segment, under the working title "Business Besties." Yep, I bring in my real life AND business bestie Kelly Casey Beins to hear how Kelly has built her ascension model (in bricks and mortar and her online business) and how it's helped her get paid!
Episode Notes
Kelly and I discuss:
- What is exactly is the ascension model and how can it help any OT business owner?
- Behind the scenes of two different ascension models and the exact pricing Kelly and Trish have set in theirs
- Why every OT entrepreneur needs to put this into place
- How much work is it exactly adding these services?
- What is a customer journey and how it can help you
- The importance of shifting from our ingrained time for money for one client model to time for expertise. Man, it's a toughie for us OTs.
- Kelly shares her mindset change (still in progress!) that we don't have to work harder to earn more!
Episode resources:
- James Wedmore Digital CEO
More resources: https://www.trishwilliamsconsulting.ca/podcast-resources
About Kelly:
- Kelly Beins website
- Sensory Expert IG
- Meet Ovis the Sheep!
Want to work with me on growing and scaling your business in order to get paid? CLICK HERE to see the ways we can work together.
Do you love today's episode?
1. Please leave us a review on Apple or Spotify podcasts. It would mean the world to us.
2. Share it with a friend.
42 min - S1 E2 - Inside the Business of a High Performing OT Entrepreneur with Laura Park Figueroa
In this episode, we start off with big laughs and jump right in to interview Laura Park Figueroa, founder of Outdoor Kids OT and host of the Mind Your OT Business Podcast. Laura is a leader in the OT Entrepreneur space, and shares all the details of her revenue and profit in her multiples businesses. Listen up to hear how LPK gets paid!
Episode Notes
Laura and I discuss:
- How does Laura get it all done, running two businesses while getting her PhD?
- Shiny object syndrome
- Do you need multiple businesses to get paid what we all want as an OT entrepreneur?
- Laura's "Fist on the Table" moment
- Why a PhD is important for OT Entrepreneurs
- Does thinking about profit make you an outsider in the OT world?
- Overcome the OT inferiority complex so that you can start getting paid as an OT entrepreneur.
- Laura's 2019 and 2020 impact and income goals - and how she continued to make money through covid-19
- What's the process of pivoting into the online space
Episode resources:
- Terry O'Reilly Under the Influence marketing podcast
- Profit First
- Melissa LaPointe
More resources: https://www.trishwilliamsconsulting.ca/podcast-resources
About Laura:
- Outdoor Kids OT
- Mind Your OT Business podcast
- The ConTIGO approach
Do you love today's episode?
1. Please leave us a review on Apple or Spotify podcasts. It would mean the world to us.
2. Share it with a friend.
1 hr 18 min
About OTs Get Paid Podcast
From the publisher's feed
This show is for the Occupational Therapy Entrepreneur who wants to grow and scale their business. We know that OTs lead with service, but what about the financial reward? Yep, we are breaking down…
those barriers and discussing money! Let’s find out exactly how OT business owners get paid, what they spend their business budgets on, their income and impact goals and how you too can grow a profitable OT business and GET PAID.