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OTs Get Paid Podcast
OTs Get Paid Podcast episodes
- S2 E13 - Tips for Making Difficult CEO Decisions
In another installment of Get Paid Perks, Trish talks about some tips for making difficult strategic decisions as a CEO and balancing your mental health with your professional roles and responsibilities.
Discussion Topics: • Preparation for the OT Entrepreneur Live Summit • How having a good team and using data can help in decision-making • Tips for making difficult business decisions
More resources: https://www.trishwilliamsconsulting.ca/podcast-resources
When was the last time you took a moment and assessed where your business growth stands? Do you know where to focus your attention so you can increase your profit, clarity, and impact? The OTs Get Paid Quiz is here to help you assess where you are and inspire growth. Click HERE to take the quiz!
Make sure you subscribe to the OTGP podcast so you can be notified when the next episode is released!
24 min - S2 E12 - Marketing for Online and In Person Services with Jane Erbe
In this episode, I’m joined by Jane Erbe of Smart Pediatrics. We discuss business models, business development, sales, and marketing.
Discussion Topics:
- Valuing your therapists.
- Getting out of the way so your business can grow.
- Knowing your numbers.
- Public pay vs. private pay.
- Working in your zone of genius.
- Transitioning from therapist to business owner to CEO.
- Marketing an online course.
Episode Resources:
When was the last time you took a moment and assessed where your business growth stands? Do you know where to focus your attention so you can increase your profit, clarity, and impact? The OTs Get Paid Quiz is here to help you assess where you are and inspire growth. Click HERE to take the quiz!
- Profit First by Mike Michalowicz
- S2 E2 – Sales Don’t Have to be Sleazy with Lindsey Vestal
- Rachel Cooke website
- The Goal Digger Podcast
- S1 E8 Top 5 Time Saving Tips to Start your Business from scratch with Kelly Carino
More resources: https://www.trishwilliamsconsulting.ca/podcast-resources
About Jane
- Smart Pediatrics Website
- Jane’s Instagram
- Smart Pediatrics’ Facebook Page
- Jane’s VIP Day
Do you love today's episode?
1. Please leave us a review on Apple or Spotify podcasts. It would mean the world to us.
2. Share it with a friend.
1 hr 22 min - S2 E11 - Rise Above the Noise with Personalization in Sales
In another instalment of Get Paid Perks, Trish answers your frequently asked marketing questions.
Discussion Topics:
- Listing your prices on your website
- Generating traffic
- Customer leads and conversion
Episode Resources:
- OTs Get Paid Facebook Group
- Season 2 Episode 5 – Unmarketing that works with Kelly Casey Beins
More resources: https://www.trishwilliamsconsulting.ca/podcast-resources
When was the last time you took a moment and assessed where your business growth stands? Do you know where to focus your attention so you can increase your profit, clarity, and impact? The OTs Get Paid Quiz is here to help you assess where you are and inspire growth. Click HERE to take the quiz!
Make sure you subscribe to the OTGP podcast so you can be notified when the next episode is released!
21 min - S2 E10 - The Selling Staircase with Sales Maven Nikki Rausch
In this episode, I’m joined by sales expert Nikki Rausch. Nikki is the owner of the Sales Maven Framework and the Sales Maven Society. Nikki has over 25 years of experience in sales including work with The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA.
Nikki’s Selling Staircase:
- Creating Curiosity
- Recognizing Buying Signals
- Issuing invitations
Episode Resources:
- Bob Newhart – Stop It
- Season 2 Episode 1 – Why OTs are Built to Excel at Sales and Marketing
More resources: https://www.trishwilliamsconsulting.ca/podcast-resources
About Nikki
- Closing The Sale Ebook
- Six-Word Lessons on Influencing with Grace
- The Selling Staircase: Mastering the Art of Relationship Selling
- Sales Maven Society Website
- Sales Maven Podcast
When was the last time you took a moment and assessed where your business growth stands? Do you know where to focus your attention so you can increase your profit, clarity, and impact? The OTs Get Paid Quiz is here to help you assess where you are and inspire growth. Click HERE to take the quiz!
Make sure you subscribe to the OTGP podcast so you can be notified when the next episode is released!
58 min - S2 E9 - Top 3 Tips for Sales Calls
Do you know how to be awesome at sales calls? In this episode we list our top 3 tips for securing more clients and more sales through discovery calls!
Today I answer some questions like how can we convert someone who may or may not be interested in our business to an ideal client!
Episode Notes
- How to screen for ideal customers. Should we prequalify?
- How to avoid giving away too much on a discovery call while also helping people.
- How do you keep a call to 15 minutes? Should we have a script?
More resources: https://www.trishwilliamsconsulting.ca/podcast-resources
When was the last time you took a moment and assessed where your business growth stands? Do you know where to focus your attention so you can increase your profit, clarity, and impact? The OTs Get Paid Quiz is here to help you assess where you are and inspire growth. Click HERE to take the quiz!
14 min - S2 E8 - Who Do You Need to Be to Run a Successful OT Business?
Today we explore the Be Do Have Model. Typically, we start out in life as Have Do Be. As an example, "I need to have more time to grow my business, in order to be make it the successful business I want it to be" I need x to get y. Throughout this episode, think of some of your Have Do Be thought patterns in your life.
Episode Notes
- What are some of the things that stop us? How do we undo the Have Do Be cycle?
- What happens when we want to start something new? How does our brain react? And how can we get over that discomfort?
- Who do we need to be to achieve what we are aiming for? What are some of the qualities and habits that we need?
Episode Resources
- Taking Action: Before You Do, Start with Be
More resources: https://www.trishwilliamsconsulting.ca/podcast-resources
When was the last time you took a moment and assessed where your business growth stands? Do you know where to focus your attention so you can increase your profit, clarity, and impact? The OTs Get Paid Quiz is here to help you assess where you are and inspire growth. Click HERE to take the quiz!
Do you love today's episode?
1. Please leave us a review on Apple or Spotify podcasts. It would mean the world to us.
2. Share it with a friend.
19 min - S2 E7 - How to Sell Your Services on the Open Market with Moira Peña
In this episode, I’m joined by OT Moira Peña of Moira Peña Consulting. Moira also teaches online courses with the Canadian Association of Occupational Therapists, works at the Holland Bloorview Kids Rehabilitation Hospital, and is part of the ECHO Ontario Autism Program.
Moira’s steps to taking your clinical expertise to the open market:
- Trial it before you sell it; make sure that there is a market.
- You must learn how to effectively market your service. Moira shares her top 3 methods for marketing her online course.
- No one is going to be a Prince Charming and discover you.
- Overcome the fear of having others see you fail.
- Reflect on your values.
Episode Resources:
- S2 E3 – Moving from Therapist to CEO with Confidence with Erica Schuppe
More resources: https://www.trishwilliamsconsulting.ca/podcast-resources
About Moira
- Moira’s website
- Moira’s Instagram
- Moira’s Twitter
When was the last time you took a moment and assessed where your business growth stands? Do you know where to focus your attention so you can increase your profit, clarity, and impact? The OTs Get Paid Quiz is here to help you assess where you are and inspire growth. Click HERE to take the quiz!
Make sure you subscribe to the OTGP podcast so you can be notified when the next episode is released!
52 min - S2 E6 - Looking to the Tech Industry to Grow Wealth in OT Businesses with Dr Kathryn Wise
In this episode, I’m joined by assistant clinical professor, Dr. Kathryn Wise.
Discussion Topics:
- Women in business.
- Monetizing your value as an OT.
- Reinvesting to create multiple revenue streams.
- Business models.
- Gaining insight by analyzing business sectors outside of health care.
- The loneliness associated with becoming a leader.
Episode Resources:
- Season 1 Episode 17 – Why is Wealth Important for OTs: Get Paid Perks Bonus Training
More resources: https://www.trishwilliamsconsulting.ca/podcast-resources
About Kathryn
- Kathryn’s Instagram
- Email: [email protected]
- OT Leadership Lab Facebook Group
When was the last time you took a moment and assessed where your business growth stands? Do you know where to focus your attention so you can increase your profit, clarity, and impact? The OTs Get Paid Quiz is here to help you assess where you are and inspire growth. Click HERE to take the quiz!
Make sure you subscribe to the OTGP podcast so you can be notified when the next episode is released!
51 min - S2 E5 - Unmarketing That Works With Kelly Casey Beins
In another installment of business besties, I’m joined by OT and entrepreneur Kelly Casey Beins. We focus on the number one question we get asked at OTs Get Paid: Where do I start with marketing?
Kelly shares her 3 key basics for marketing in a service based bricks and mortar business:
- Relationship Based Marketing & Networking
- Repeat Presence
- Effective Services
More resources: https://www.trishwilliamsconsulting.ca/podcast-resources
About Kelly:
- Kelly Beins Sensory Consulting website
When was the last time you took a moment and assessed where your business growth stands? Do you know where to focus your attention so you can increase your profit, clarity, and impact? The OTs Get Paid Quiz is here to help you assess where you are and inspire growth. Click HERE to take the quiz!
Make sure you subscribe to the OTGP podcast so you can be notified when the next episode is released!
41 min - S2 E4 - How Do Your Core Values Affect Your Profit: Get Paid Perks Bonus Training
Do you know what your core values are and how they impact your margins? Core values define how you act and carry yourself in your OT business so we need to clearly define and align with these values to make sure we can be on our chosen path.
In this episode I explore how our core values affect our profits!
Episode notes:
I discuss:
- What are your non-negotiables? What will you absolutely NOT do? Where do you draw the line for yourself in terms of what lengths you are willing to go for your ideal clients?
- Play to your strengths. Where is your zone of genius? How can you focus your time and energy into adding depth into your work?
- How do you message your core values to your ideal clients? Are you faith filled? Do you value humour and transparency? Are you committed to working with one type of client? Do you support a charitable organization? Who are you, who is your company and how do you convey that to your clients.
Episode Resources
- "The Big Leap" by Gay Hendrix
- OTGP S 1 Ep 11 Build A Profitable Business Around Your Core Values with Melissa LaPointe
- Clifton Strengths Assessment
More resources: https://www.trishwilliamsconsulting.ca/podcast-resources
When was the last time you took a moment and assessed where your business growth stands? Do you know where to focus your attention so you can increase your profit, clarity, and impact? The OTs Get Paid Quiz is here to help you assess where you are and inspire growth. Click HERE to take the quiz!
Make sure you subscribe so you can be notified when the next episode is released!
18 min
About OTs Get Paid Podcast
From the publisher's feed
This show is for the Occupational Therapy Entrepreneur who wants to grow and scale their business. We know that OTs lead with service, but what about the financial reward? Yep, we are breaking down…
those barriers and discussing money! Let’s find out exactly how OT business owners get paid, what they spend their business budgets on, their income and impact goals and how you too can grow a profitable OT business and GET PAID.