How do you make an industry event a worthy investment for your business? Can you prepare ahead of time to see an ROI? What should you avoid doing when you’re attending an event? In this episode of MakingChips—with IMTS fresh on our minds—we talk about the dos and don’ts for industry events. You have to be strategic because if you’re not making chips, you’re not making money. BAM!

– Nick

Segments

• [1:09] What’s happening in our lives
• [4:42] Hear our manufacturing news
• [9:49] What we’re reading right now
• [11:37] The ROI of industry events
• [15:27] Craft a social media campaign
• [16:47] Set appointments ahead of time
• [18:12] Prepare specific questions
• [19:32] Bring a guest with you
• [21:12] The “don’ts” you need to avoid

Resources mentioned on this episode

• Kiplinger Letter
• Good to Great
• The 7 Habits of Highly Effective People
• Extreme Ownership: How U.S. Navy SEALs Lead and Win
• Selling the Price Increase
• The Terminal List
• ProShop ERP

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