Today we're joined by noted author and food journalist, Larissa Zimberoff. We dig into food trends, who's paying for all these new food innovations, and the hype and realities of bringing foods to the grocery store.

You can reach her on Linked in here. And her book, Technically Food, can be found here.

https://larissazimberoff.com/book

Her substack (great read) can be found here

https://www.linkedin.com/in/lzimberoff/

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