Outdoor advertising is a platform for creating brand awareness and building brand visibility and popularity. In the last couple of decades, outdoor advertising has become prominent... but more than that, technology has enhanced it further so that you can get the best out of it. With outdoor advertising upping the stakes and becoming increasingly more competitive - plus digital advertising becoming the medium of choice - it’s important to know how to make your advertising count. The team tackles strategies to ensure your outdoor advertising has the highest chance of being noticed, and more importantly, remembered. Joining Teboho Mafodi and Bulelani Balabala is Mr Tumelo Mailula - Director of Juxtapose and Mr Francis Chikasha - Director of Aerial Display. www.cliffcentral.com