June 11, 2025

“Overblown”: YouTube is not dominating podcasting

4 minutes

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No, YouTube isn’t dominating podcasting, says Paul Riismandel from research company Signal Hill Insights, showing plenty of evidence that the majority of podcast consumers are still using an audio-first platform most often; and that “it’s time to tone down the discourse”.

In April, we shared this data from Podtrac, which appears to back up the point - for consumption, rather than people, YouTube is not #1.

Libsyn has made its Automatic Podcast Ads programmatic advertising available for all podcasters, removing the previous required minimum of 2,000 downloads. The company says that creators have complete control over the categories of ads that run. There’s a revenue calculator to see how much you can earn. Other companies have also dropped minimum requirements.

Tennis stars Venus and Serena Williams are “to launch a video podcast on X”, says AdWeek.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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