Many people struggle when using the Peso Model with their clients and businesses. This week, Gini shares the four main issues many have and how to effectively overcome them. You may be surprised how simple shifts can make all the difference.

Overcoming Struggles Implementing the Peso Model

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The role of communicators is always changing - not least because there are always new platforms and changes to existing ones to integrate into our plans. What stays the same is balancing the demands of speed, accuracy, engagement and integrity - and today on the Spin Sucks Podcast, Gini Dietrich discusses how.

How TikTok, Twitch, and YouTube Are Changing Earned Media

Communications and PR is one of those industries where a few bad actors give everyone a bad reputation. But most communications pros are absolutely honest and most of their work can be seen as boring. This week on the Spin Sucks Podcast, Gini is talking about how most people are using their PR powers for good.

No, We Don't All Lie For A Living.

If you want your clients to be confident that your communications work is ethical, responsible, and measurable, becoming a PESO Model Certified Guide© is the best way to get there. Gini Dietrich answers your questions about the new program on this week's episode of the Spin Sucks podcast.

Are you tired of all the misinformation, disinformation, and mal-information in the media? Gini discusses what each type of information is and gives communicators tips for combatting the bad actors.

Combating Weaponized Information

Media relations has been turned on its head in the last few months. Due to media outlets closing or being acquired and revenue down, causing layoffs, the pool of journalists has shrunk considerably.

Even as challenging as media relations has gotten, earned media is still an important strategy to build credibility and authority.

On this episode of the Spin Sucks podcast, Gini Dietrich gives you five tips on how to get better results from your media relations efforts.

Overcoming Struggles Implementing the Peso Model

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