Search with Candour

Owned asset optimisation with Jonas Sickler

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Jonas Sickler joins Jack Chambers-Ward to discuss a new digital marketing strategy - owned asset optimisation.

Listen to this podcast if you want to know:

  • What is owned asset optimisation?
  • What are owned assets?
  • Are there different types of owned assets?
  • How do you optimise them?
  • What is reception marketing?
  • How do these strategies differ from “SEO” and “traditional digital marketing”?
  • What's the difference between the PESO vs MACH-6 models?

    • Sponsors:

    This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠

    ⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠

    Follow Jonas:

    • LinkedIn: https://www.linkedin.com/in/jonas-sickler/ 
    • X/Twitter: https://twitter.com/JonasSickler 
    • Website: https://terakeet.com/
    • Learn about owned asset optimisation:
      • https://terakeet.com/blog/owned-asset-optimization/
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