In this episode of P is For Profit, we sit down with a branding strategist who says a proven threestep unlimited impact process will help you get clear, get noticed, and get paid. Our very special guest is Gretchen Cawthon!

Gretchen is a marketing and branding expert who has worked with countless entrepreneurs from former pro athletes to trained physicians to TV personalities. Gretchen is also the co-founder of Left Right Labs— a fun play on words to show both her and her co-founder’s strengths in the business. 

We chat with Gretchen about how to create bigger, better, and more beloved brands, how to have an unlimited impact, as well as…

• The most common mistakes in branding

• The three-step unlimited impact process that will help you get clear, get noticed, and get paid

• How Left Right Labs narrowed down their ideal client

• The differences between branding and rebranding

• And more

As an entrepreneur, it’s easy to think that spending a lot of time on your business will translate into success. 

But being busy doesn’t mean you actually get anything done, says Geoff Woods, VP of The ONE Thing and host of the The ONE Thing podcast (one of the top 5% of podcasts on the globe).

You have to invest that time to actually see a solid return. And, explains Geoff, you do that by focusing your effort on the one thing that would make everything else in your business easier. Otherwise, you’ll never achieve the success you’re capable of.

We talk about how to find that one thing… and what you do next, as well as…

• Why your business is like a row of dominoes ready to fall – and that’s a good thing

• The right way to measure results

• The lie of productivity – and how to avoid it

• The power of “I don’t know”

•  And more

In this episode of P is for Profit, we talk to a serial entrepreneur about how business owners can master their goals, achieve a mindset for success, and build remarkable businesses and lives— with very special guest Jennifer Dawn. 

Jennifer has grown several multi-million dollar businesses and is a successful speaker and author. Jennifer spends her time working with clients to help them reach their goals.

We’ll chat with Jennifer about the biggest mistake most people are making in running their businesses, what separates successful business owners from those who struggle, as well as… 

• Why mindset matters

• What makes a healthy business

• How to set goals to help you achieve happiness, satisfaction, and fulfillment in your business

• The one piece of advice Jennifer has for entrepreneurs

• And more

Is stress and overwhelm making you feel like a slave to your business? Are you working hard… but it’s not just growing like you want it to?

In her conversation with special guest host Oscar Duran, Wendy Tadokoro of Organising Works says you can work less and make more money by implementing systems that anybody can use to run your business… and even take it to the next level. 

You don’t have to have your hand on everything to be successful. In fact, says Wendy, when you do, it’s actually the biggest obstacle to growth.

Tune in for more details on that, as well as…

• Why many business owners are stuck in startup mode

• The importance of SOPs and how to implement them properly

• Being an engineer versus a captain of your “business ship”

• How to change your business culture to make systems work

• And more

In today’s episode of P is for Profit, we’re going to talk to a business expert who says that learning marketing is hard, but not learning marketing is harder.

We’ll sit down with Dan Kuschell— business and marketing expert who helps businesses grow leads, sales, and profits so that you can have a bigger impact, reach more people, and have more of a contribution.

We’ll chat with Dan about the difference between having a business that is making sales and a business that is functioning, why owning an asset and developing systems makes all the difference, as well as…

• How to develop systems in your business

• Why you need to identify your business values

• The 3 D process for business efficiency

• And more

In today’s episode of P is for Profit, we chat with Dov Gordon— The Alchemist Entrepreneur. Dov is also a marketing expert who says that people don’t buy what’s best for them, they buy what's best marketed to them. Dov helps consultants, coaches, and entrepreneurs develop a consistent flow of their ideal clients. 

You may be wondering why Dov calls himself The Alchemist Entrepreneur, and the answer is quite simple— Alchemy refers to turning lead into gold, and, mythical or not, the idea is that you must work on the underlying structure of the metal in order to turn something common into something priceless… which is exactly what Dov does for his clients.

We’ll chat with Dov about how to develop a steady, consistent, and predictable flow of ideal clients, as well as…

• Why information is not enough to get clients

• The two paths to thrive in business, and which one will bring you success

•  How to talk about what you do

• And more

In this episode of P is for Profit, we chat with Jim Padilla— sales expert and owner of Gain The Edge. Jim spends his time helping businesses find and build heart-centered sales teams. 

Our conversation with Jim is very valuable because as you know, sales are the lifeblood of a business. And, during these unprecedented times, a lot of business owners are struggling. If you’re one of them (and even if you’re not), you don’t want to miss this! 

We’ll chat with Jim about brand assimilation for sales teams (What is it? Why is it important?), the view that every business is an individual's entity, as well as…

• What makes a good salesperson

• Finding the right salesperson for your team

• The 3 mistakes you’re making trying to find the right fit for your team

• How you should be paying your sales team

• And more

In this episode of P is for Profit we’re sitting down with Tracy Enos, a marketing and LinkedIn expert. Tracy has consulted with thousands of business owners and sales teams on how to use LinkedIn to generate leads and become the authority in their industry, while in turn staying front of mind with their clients. 

“There’s 675 million people on the platform worldwide, and 160 million are in the US. If you can’t find a client within that… you’re doing something wrong,” says Tracy about why LinkedIn can be an amazing resource.

We’ll chat with Tracy about how to skyrocket your lead generation by using LinkedIn, how to make your LinkedIn profile more attractive, as well as…

• Why LinkedIn is preferable over local networking groups

• Why LinkedIn is better than Facebook for business

• How LinkedIn can help you showcase who you are, who you work with, and how you work with them

• Differentiating yourself over your competition

• The biggest mistakes you’re making on your LinkedIn profile

• The LinkedIn profile must-haves

• And more

Today’s guest is Nina Cooke, a business coach, who says her superpower is digging deep to find the root cause of why business owners are struggling and then helps them take steps to overcome it so they can experience richer, freer and easier lives. 

“And in business, you can get tangible results. When you start showing up, when you start putting your marketing out there, when you start making offers,” says Nina, about how and why she got started. 

We’ll chat with our guest about how to dramatically improve your income and success, what shifts you need to make within to unlock the freedom and confidence to turn your biggest vision into reality, and…

• How to show up in a unique way

• Imposter syndrome

• Why feeling like a fraud is a limiting belief and how it will hinder you

• How to be more authentic with yourself, and why it affects your business

• Tips to become your authentic self

• And more

In this episode of P is for Profit, we sit down with the Queen of Cold Calling, Wendy Weiss. Wendy is an expert on prospecting, including lead generation, cold calling, and new business development. You’re in for an exciting episode with lots of information! 

“I work with business owners that want to double or triple their revenue… So, they're doubling and tripling the number of qualified opportunities that they can uncover. And then with a corresponding increase in revenue down the line, and they're also shortening their sales cycles by 30% to 40%” says Wendy about how she helps entrepreneurs.

We’ll chat with Wendy about what prospecting truly is, how the cold calling strategy changes based on your industry, as well as… 

• How to establish systems for cold calling

• Honing your cold calling skills

• Training your team to cold call effectively

• The Importance of Being Aware of What You Don’t Know