Do you want to sell your business someday? Or, pass it on to the next generation? Do you fear it might just shut down when you leave?

If you’re already profitable and thriving, you’re moving in the right direction.

But it might surprise you to learn that it’s not enough. As business coach and consultant Christian Muntean says, “A profitable business isn’t necessarily attractive to a potential investor.”

Only when the business can take the next step– and only the owner can do this– will it be one of the only 20% to 30% of businesses that actually sell successfully or thrive when passed on to new owners.

For Baby Boomers, with retirement around the corner, this is especially pressing. That’s why Christian’s wisdom on this topic is a must-listen for anyone considering a transition now or in the future. 

Tune in for details, including... 

• The business model investors are attracted to
• Fostering trust and respect in the workplace
• How employees respond to different types of leaders
• Why you’re sabotaging your efforts to hire the best team
• And more

Common wisdom in the eCommerce world is that if you want to increase your revenues, you need to “buy” more traffic with paid advertising. 

The thing is, that while that may have worked during the startup phase of the business, it becomes less and less effective with an established business… not to mention more and more expensive, which cuts into your profits. 

Joris Bryon, founder of dexter.agency, recommends a different tactic. He says you can grow your online store with the traffic you already have by optimizing your eCommerce site in key ways. And these are strategies that any business, in any industry can use – even if you’re offline.

We go over the changes you can make that will have the most impact, as well as…

• The only four ways to increase your business revenues
• How to encourage repeat buying by the same customers
• Why conversion optimization is about much more than just your website design
• The type of testing you must do to get the data you need 
• And more

Just because you’re good at your craft or profession doesn’t mean you can run a successful business. In fact, too many small businesses are forced to shut down, notes author and business consultant, Fred Parrish.

Why? Because the owners didn’t understand the financial side of the business, even if they provided great service and had plenty of satisfied customers… not to mention plenty of cash coming in the door.

Fred talks about how to actually run a business as an entrepreneur – instead of taking on a job in your own company. 

It’s all about cash flow, says Fred. And we talk about how to measure it so you can do the forecasting you need to make important decisions that will impact your business’s future and help it grow sustainably.

Tune in to discover…

• What to do when high revenues still result in dwindling profits
• The two things you must understand to solve your cash flow problem
• The biggest mistake business owners make when collecting on invoices
• Expenses to pay attention to – and those you can ignore 
• And more

Many eCommerce entrepreneurs focus mostly on revenue and profit – and cash flow – to gauge the health of their business. Branden Moskwa says that’s just fine… but only the first step.

You must also use those numbers to guide your decisions to create even more profitability in the future. One of the ways Branden implements changes that will foster success is by throwing out templates and embracing a customized eCommerce site.

Why customize? It’s all about the customer experience, says Branden. Happy customers = more sales.

Not only is customization easier than you think, but it will also have a huge impact on your bottom-line. We get into all the details on that, as well as…

• The #1 reason customers abandon their cart at checkout – and how to avoid it
• Detecting surprising ways you could be losing sales 
• How to know if Shopify or another platform will work for your business
• A strategy for seamlessly automating marketing, ordering, payment processing, and fulfilment 
• And more

On the surface, referral marketing is pretty simple. You simply have your customers or others– known as affiliates– promote your products and when they make a sale, they get a commission. It’s a great way to add some extra cash in your pocket without extra effort.

Of course, there’s more to it… there are always is. That’s why Arlen Robinson is here to get into all the details about what’s working today in this niche, which can be very profitable for those selling online.

As a co-founder and sales manager of Omnistar Affiliate Software, which provides tools that facilitate referral marketing for all the big eCommerce platforms, Arlen has seen it up close and personal since its earliest days.

He talks about how you can attract the best affiliates to your program, including loyal customers and influencers, and the tools you can use to facilitate the process

Tune to find out…

• The best way to build buzz about your affiliate program when it first starts
• How a service-based business can get in on the action – and the commission structure to use
• The biggest mistakes people make when setting up referral programs
• Why quality of audience trumps quantity when bringing on new affiliates 
• And more

You can fly by the seat of your pants with your business for awhile. But soon it’s time to grow up, says retail strategist Salena Knight, or you risk stalled growth, unhappy employees, stress and overwork.

She’s a big fan of systems and processes, either automating certain tasks or making them very easy for someone to do. That productivity means making more money while working less.

But Salena also advises small business owners on more “intangible” strategies that can cause exponential growth. She’ll reveal what you can do right now to get started. We also talk about…

• The dangers of being an “isolated” entrepreneur
• Providing true value to your customers – and gaining authority at the same time
• Unusual – and fun – ways to generate leads that really work
• Why those who spend the most money aren’t necessarily your best customers
• And more

Despite what the pundits might say, email marketing is still very much a force to be reckoned. For most companies, says Austin Brawner, it’s still the #1 or #2 marketing channel.

But that doesn’t mean you can simply build a list and start sending messages. As the CEO of Brand Growth Experts, Austin has seen first-hand that email campaigns today must be super-targeted and strategically thought out to have an impact. 

We talk about what today’s effective email campaign look like, from the content to the offer to the audience that you try to reach. And that’s just a small taste of your conversation. You’ll also discover…

• Why it doesn’t matter how much money you make… if you don’t do this
• The myth of the swashbuckling entrepreneur
• Where eCommerce is headed in the next 5 years
• How paid social media marketing has changed
• And more

You’ve gone from startup to six or seven figures. Your business is healthy and growing. You’re ready to sell. What next?

Just like selling a house, you can’t simply throw up a “For Sale” sign. You have to stage the house for showing, the financials should be in order, and you have to ensure that prospective buyers see value.

But all too often, Mark sees business owners with badly kept books – they do just enough to file their taxes each year. They may be profitable, but they don’t know how that translates to value. As a result, they don’t know how much the business is really worth… and they’re definitely not able to convince prospective buyers to meet their asking price.

Hope is not lost. You can get back on course and sail off into the sunset after selling your business. Mark sets the course in our conversation. (Buyers can learn a lot, too.)

Tune in to discover…

• Where you can get a free business valuation
• Identifying your business’s Achilles Heel(s)
• What really drives the value of your business – it’s probably not what you think
• The key financial metrics you won’t get from accounting software
• And more

People come to your ecommerce website… but they don’t buy. Do you know why? Do you know where along the sales process they fell off?

That’s the type of data Jon MacDonald, founder of The Good, tracks as he helps his clients boost their conversion rate, i.e. the percentage of website visitors that actually buy. But too many entrepreneurs are focusing on the wrong metrics and don’t understand how to turn the data into effective action.

For example, conversion rate isn’t the end of the story when it comes to gauging the health of your business or its bottom line. But that’s just the start…

Jon walks us through that and many other misconceptions around conversion rate, as well as…

• The Google Analytics dashboard you must be looking at
• Strategize the process of your funnel until conversion
• How “rage clicking” should influence your website design
• The highest converting channel for an ecommerce site
• Cost-effective and powerful ways to survey your site’s performance and boost conversions by taking pragmatic, data-driven action

Are you so caught up in the day to day of your business that you don’t have time to look closely at your marketing strategy? Could key changes boost conversions… increase traffic…grow sales… exponentially?

Get out of the weeds, says Stephen Carl, founder of digital strategy firm Needle Movement. It’s time to take the time to examine your marketing strategy, especially the digital marketing strategy which faces the challenge of ever-changing channels and best practices.

What’s working today? Where do many businesses fall short? Stephen shares his thoughts and much more, including…

• Creating sustainable – not explosive – growth  
• A winning strategy for boosting customer retention
• How tweaks to your digital marketing strategy can spur sustainable sales growth
• The biggest strategic error ecommerce entrepreneurs are making today
• And more