Packaging Today Show

Evelio Mattos and Adam Peek go deep into the world of April Fools packaging stunts, from Adidas's playful shoe box design to Kraft's Fruity Pebbles mac & cheese.

Should brands embrace these pranks, or are they just risking backlash?

Tune in as the duo breaks down what works, what doesn't, and how brands like Liquid Death and Last Crumb may be pushing it too far.

Plus, a surprise reveal from The Rock’s new product line that has us all shaking our heads.

TOPICS:

1. April Fools packaging

2. Liquid Death marketing

3. Adidas shoe box joke

4. Kraft mac and cheese Fruity Pebbles

5. Pringles Ollipop April Fools

6. Sriracha Mayo toothpaste prank

7. Packaging industry insights

8. Last Crumb cookies review

9. Branding mistakes and backlash

10. Funniest April Fools packaging

- April Fools packaging breakdown: Sriracha Mayo toothpaste, Adidas shoe box, Pringles Ollipop

- Can April Fools jokes actually sell products or just lead to backlash?

- Liquid Death's edgy approach – genius or tiring?

- The Rock’s *Papa Toa* body wash – Is it real?

- Why some April Fools jokes in packaging miss the mark.

Evelio Mattos and Cory Connors are joined by Ethan and Lukas, packaging students from the University of Wisconsin-Stout, who recently won the PAC Global design competition sponsored by Pringles!

They share their creative process for developing a more accessible Pringles can, from consumer research to prototyping, and discuss the challenges of designing for manufacturability.

Tune in to hear how networking can shape your packaging career and learn about exciting upcoming projects in the packaging world.

TOPICS

1. Accessible packaging design

2. Pringles packaging innovation

3. Packaging competition winners

4. Packaging student projects

5. Packaging design process

6. Sustainable packaging design

7. Networking for packaging professionals

8. University of Wisconsin-Stout packaging

9. PAC Global packaging

10. Packaging Today podcast

Ever wonder why getting packaging quotes takes so long? In this episode, Evelio Mattos, Adam Peek, and Cory Connors break down the complexities of packaging pricing, from materials to MOQs, and share advice for startups like Pistaccio struggling with broken packaging.

We also discuss how to succeed in the packaging industry as a graphic designer, what to know about California's new compostable packaging laws, and why artificial intelligence will disrupt packaging design.

Tune in for insights, jokes, and a deep dive into the future of packaging!

TOPICS

1. Packaging quotes

2. Packaging design tips

3. Startup packaging challenges

4. Pricing packaging

5. Compostable packaging

6. California SB54

7. Sustainable packaging

8. Artificial intelligence packaging

9. Packaging Today podcast

10. Graphic designer packaging advice

Is compostable packaging facing a ban in California?

In this episode, Evelio Mattos, Adam Peek, and Cory Connors discuss breaking news about the potential future of compostable packaging, including updates on materials legislation.

Plus, we talk to the founders of Pistachio about their broken packaging issues and how to solve shipping challenges for startups.

From testing and cushioning to practical solutions, this episode is packed with actionable insights for anyone looking to protect their product.

Tune in for packaging tips, startup advice, and a good laugh.

TOPICS

1. Compostable packaging

2. Packaging regulations

3. Startup packaging tips

4. Packaging solutions

5. E-commerce packaging

6. Glass jar packaging

7. Sustainable packaging

8. Packaging compliance

9. Packaging industry

10. Packaging Today

What are PFAS, and how is the packaging industry reacting to their regulation?

In this episode, Evelio Mattos, Cory Connors, and Adam Peek dive into PFAS in packaging, the constant changes to cannabis packaging laws, and how brands may be unintentionally greenwashing.

Join the discussion from Adam’s remote assignment at the TLMI conference in Sea Island, Georgia, where they explore how digital printing can help brands stay compliant amidst changing packaging laws.

Plus, learn how to navigate the complex world of sustainability certifications.

Topics:

1. PFAS in packaging

2. Cannabis packaging laws

3. Digital printing

4. Avoid greenwashing

5. Packaging regulations

6. Packaging industry

7. Sustainable packaging

8. Greenwashing in marketing

9. PFAS chemicals

10. Packaging compliance

Learn how Extended Producer Responsibility (EPR) laws and compostable packaging will impact your brand's costs and sustainability efforts.

In this episode, Evelio Matos, Cory Connors, and Adam Peek discuss the rise of EPR legislation, the challenges of compostable materials, and the cost burden of EPR on consumers.

They break down which states currently have EPR laws and what brands need to consider for 2025 and beyond.

Tune in for a deep dive into the future of packaging regulation and sustainability trends.

Topics

1. EPR packaging laws

2. Compostable packaging explained

3. Packaging cost increase

4. Sustainable packaging trends

5. EPR impact on brands

6. Packaging for sustainability

7. Extended Producer Responsibility

8. Compostable vs recyclable

9. Packaging regulations

10. Future of packaging

Learn how digital media is reshaping the packaging landscape and what this means for sustainability.

In this episode, Evelio Mattos, Cory Connors, and Adam Peek explore how LED technology from the NBA All-Star game could influence the future of packaging, discuss smart ways to handle Minimum Order Quantities (MOQs), and give an unboxing review of PathoSans' packaging.

Whether you’re curious about the latest tech or figuring out how to balance sustainability and cost, this episode dives into practical insights for the packaging industry.

TOPICS:

1. Digital packaging trends

2. LED packaging innovations

3. MOQ explained packaging

4. Sustainable packaging tips

5. Reusable packaging ideas

6. Smart packaging technology

7. Unboxing packaging review

8. Packaging design tips

9. Custom packaging solutions

10. Eco-friendly packaging

Learn how to navigate the challenges of Minimum Order Quantities (MOQs) when designing custom packaging.

In this episode, Evelio Mattos, Cory Connors, and Adam Peek dive deep into what brands need to understand about MOQs and how the rise of digital printing is making low-volume production more accessible.

You’ll also hear insights on how startups can enter the market with stock packaging and labels while keeping costs down.

Whether you’re a packaging buyer or a startup founder, this episode is packed with practical advice to guide your packaging decisions.

Topics:

1. MOQ packaging explained

2. Custom packaging minimums

3. Packaging cost breakdown

4. Stock packaging options

5. Digital printing packaging

6. Sustainable packaging MOQ

7. Startup packaging tips

8. Low volume packaging

9. Packaging pricing strategy

10. Flexible packaging options

Learn how EPR regulations are changing the landscape of packaging design in the U.S. In this episode, Evelio Mattos, Cory Connors, and Adam Peek break down the latest developments, including California’s materials list, compliance challenges, and how brands can adapt.

You’ll also hear insights on iconic packaging trends and how short-lived designs can achieve lasting brand impact. Whether you're working in packaging or curious about sustainable solutions, this episode will equip you with essential knowledge to navigate the shifting regulations.

TOPICS

1. EPR regulations packaging

2. Sustainable packaging laws

3. California EPR packaging

4. Packaging compliance tips

5. Iconic packaging trends

6. Packaging design strategies

7. Short-run packaging designs

8. Packaging law updates

9. Product packaging innovation

10. Packaging sustainability

The rise of gray packaging in luxury markets, aluminum's sustainability claims, and the myth of infinite recyclability.

Plus, you'll hear insights from Paris Packaging Week and the upcoming SpecSummit in Austin.

Tune in for all the packaging buzz, hilarious banter, and expert advice on how to make your packaging stand out!

TOPICS:

1. Sustainable packaging trends

2. Gray packaging trend

3. Paris Packaging Week recap

4. SpecSummit Austin

5. Infinite recyclability myth

6. AI in packaging

7. Packaging Unboxed conference

8. Food and beverage packaging

9. Aluminum can sustainability

10. Seaweed packaging innovation