In this episode, Kevin and Spencer dive deeper into the details regarding the new Facebook Shops and the requirements in order to sell your products through shops.

Highlights

• Requirements needed
• Facebook marketplace 
• Benefits of using Amazon and Facebook
• Facebook as a very easy payment portal 
• About eCommerce businesses
  
  

Links and Resources from this Episode

• [email protected]
• http://paidtrafficlab.com/
• Spencer Shaw https://podkick.com/
  
  

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Kevin and Spencer chat about how to get more traffic and sales through Instagram Stories and what you need to change in your ad strategy to do it.

Highlights

• Growing your business revenue through Instagram
• Using Instagram stories
• The actual content of the stories
• Running Facebook ads
• The campaign budget optimization
• The organic side of Instagram
• Running retargeting campaigns
• Benefits of Snapchat

• [email protected]
• http://paidtrafficlab.com/
• Spencer Shaw - https://podkick.com/
  
  
  

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Spencer and Kevin talk about new features from Facebook to make it easier for businesses to do more social selling through their platforms beyond Facebook Marketplace.

Highlights

• Facebook and Instagram are the same company
• Connecting your shop with Facebook
• The new Facebook shops
• The Shopify store and platform
• Changing the way we shop
• Adding shops to Instagram and Facebook

• [email protected]
• http://paidtrafficlab.com/
• TechCrunch article: https://techcrunch.com/2020/05/19/facebook-shops/ 
• Spencer Shaw - https://podkick.com/
  
  
  

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Spencer and Kevin talk about a few recent changes at Google in light of the current situation with Covid-19 and the need for more transparency in advertising.

• How people are targeting you
• Having an e-commerce business
• Google shopping and Google ads
• Our role as advertisers

• [email protected]
• http://paidtrafficlab.com/
• https://www.searchenginejournal.com/breaking-google-ads-to-require-identity-verification/363874/#close 
• https://searchengineland.com/google-adds-clarity-around-eligibility-timing-for-smb-ad-credits-333192 
• https://www.theverge.com/2020/4/21/21228741/google-shopping-free-listing-ads-search-coronavirus-covid 
• Spencer Shaw - https://podkick.com/
  
  

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In this episode, Spencer and Kevin talk about the latest news about Facebook's plans for Campaign Budget Optimization. Last year, they had been talking about their decision to make CBO mandatory. In this episode, they chat about why it makes sense to have both options available.

• Changes in ad prices
• The campaign budget optimization
• Waiting for the optimization to happen
• Running traffic
• Google analytics and e-commerce

• [email protected]
• http://paidtrafficlab.com/
• Spencer Shaw - https://podkick.com/
  
  

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As COVID_19 started to peak during March, Kevin and Spencer saw dramatic changes to advertising costs across platforms. While Google and Facebook reported an increase in profits for Q1 2020, they are hoping to at least stay even for Q2 while more businesses are still holding advertising budgets during the shutdown and layoffs. They continue to see lower ad costs for clients that have continued advertising and expect this to continue for some time.

• Ad costs down
• Facebook ads and Google ads
• Traffic to your site
• Campaign budget optimization
• Running content and retargeting

• [email protected]
• http://paidtrafficlab.com/
• Spencer Shaw - https://podkick.com/
  
  

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While you may not be promoting your business as much as you had in the past, now is one of the best times to be running paid traffic to your content to build retargeting audiences once the economy opens back up and starts to recover.

• Content and earned media
• Looking for content that people are searching for
• Retargeting to your website
• Facebook ads and Google ads
• Ad costs

• [email protected]
• http://paidtrafficlab.com/
• Spencer Shaw - https://podkick.com/
  
  

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Kevin speaks with Jules Dan from Australia on how to best leverage storytelling in your marketing. Have you ever heard a great story and felt, “Wow! I'm inspired and ready to take action!”....But then your time to shine in front of your audience comes and you lose their interest. Why is that? Today, you'll learn how to start crafting stories that make doing business with you a no-brainer, while feeling emotionally connected to your tribe.

• Jules’ expertise - 1:03
• Jules’ methodology when he works with clients - 3:28
• Understanding who you are writing to - 4:37
• The four steps for a better marketing strategy - 5:47
• Creating a relationship with people - 6:57
• It is all about body language - 10:26
• The power of phrasing and body language - 14:29
• Using Jules’ principles - 18:29
• How do you sell with a story? - 24:00

• [email protected]
• http://paidtrafficlab.com/
• Connect with Jules Dan: https://julesdan.com/
  
  

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Spencer and Kevin talk about how to survive the recession and actually come out better than your business was before by continuing to market throughout the downturn, and how to accelerate your recovery to bypass your competition.

• Talking about a blog post from socialbakers.com about marketing in a recession
• Are we in a very challenging time?
• Three types of recession
• The impact of income reduction
• Retailers are going to be impacted
• Smart and innovative businesses 
• Running ads at this time
• The retargeting audiences
• Focusing on brand building

• [email protected]
• http://paidtrafficlab.com/
• https://podkick.com/
• A great blog post from https://www.socialbakers.com/: https://www.socialbakers.com/blog/recession-marketing
  
  

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In this episode, Spencer and Kevin talk about how to adapt your business to the pandemic and why now is the best time to be investing in your marketing strategy.

• Why now is the best time to market your business
• The coronavirus today
• How to market and communicate with your audience at this time
• The work from home environment
• Restaurants transitioning to delivery services 
• Doing things proactively
• This is the time to create content 
• The biggest way to create content for customers
• Working with brands
• Right now is the time to provide value

• [email protected]
• http://paidtrafficlab.com/
• https://podkick.com/
  
  

If you like what you hear please leave a review by clicking here

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