We spend so much time and money getting new customers, but consider what a solid crew leader is worth to your business? In this episode from the vault, Mark talks about keeping a recruiting mindset and marketing for employees all year long.

This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

We’re not talking about keeping track of expenses for taxes. It’s about using data to make day to day decisions, just like in a basketball game, you wouldn’t wait to find out the score until the game (the year) is over? You need the score along the way to coach the team and do what you can to win!

This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

In this excerpt from the crew leader training / production series, Mark talks about his policy with (not) cleaning brushes on a job site, and the reasons behind it.

For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

In this episode, Mark talks with Ryan from Morton Painting about how he’s constantly getting undercut by other painting contractors and how to set up sales appointments in a way that has the customer asking, “Why are those other estimates so cheap?”

This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

If you want to get better results from your marketing, you need to measure the ROI in each category … everything from postcards to pay per click. A great way to keep each of your vendors accountable is by using what we call a Vendor Improvement Plan (VIP).

This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

It can be challenging to get to the next level, and start working “on” your business instead of only “in” your business, when you’re caught up doing all the day to day activities. Mark talks about how to get started moving in the right direction.

This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

Here are some exercises for coming up with sales distinctions to use in your marketing (and beat the competition!)

This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

It’s all about communication. Make sure there’s not a gap between your expectations and the customer’s, and on the last day of the job there will be no surprises.

Mark talks with Jason Finney about some of the ways he has grown his residential painting business to 4.8MM and still has time for a great family life (and he's a full time firefighter!) 

For more information visit ⁠⁠⁠www.PaintForAmericaMastermind.com

Find out more about Jason's business at https://heritage-custompainting.com/

Mark talks about why he’s bad at hiring and what he does to distance himself, as the owner, from the process (to make sure things go well!)