In this hot seat session, Mark goes deep into marketing to help Nate better diversify the residential repaint side of his long established business.

This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

Inexpensive or free marketing? Door knob hangers, signs, reaching out to past customers. But remember, everything still has a cost to it, even if it’s only time - so make sure you’re tracking each campaign. In this episode Mark talks more about inexpensive marketing options and more importantly, how to track them.

This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

In this episode, Mark talks about how to make the changes you want to make in your life and business. The first step is taking responsibility for the results you’re currently getting. Then you need to create a vision for what you DO want, but it needs to be done in a way that truly excites you! Mark talks about how to do this.

This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

In this episode Mark talks about the pre-job meeting introduction, which is typically the first time your crew leader meets the customer in person. This is a great opportunity to start the job the right way and put the customer at ease.

This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

Knowing where to spend your marketing dollars is critical - which means you need to track leads in your own way, not just relying on the metrics provided by the vendors.

This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

In this episode we’re playing an excerpt from a live mastermind call where Mark talks about how to hire a salesperson.

This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

Are you trying to build a 20 million dollar business or a 2 million dollar business? Getting clear and realistic about what you want and what you’re willing to put into it allows you to be more focused in your time and energy, and actually follow through with a plan.

This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

In this episode, Kendra & Nihuel of Marco Island Painting are in the hot seat! Mark walks them through the basics of nearly every single department, from juggling multiple ventures, hiring a general manager who hires and trains a salesperson, recruiting, direct mail vs “buying leads”, how to grow in blocks, charge rates, understanding profit margins and more.

This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

In this episode we get a peak at some of Mark’s sales process and a valuable question that helps uncover hidden concerns that may be holding the customer back from moving forward.

This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

In this episode, Mark explains his current approach to advertising. There’s no magic bullet, it really comes down to testing and constantly measuring - but he explains a little of what he has figured out over the past 20 years.

We go into depth on these different aspects in some of the full mastermind courses. Find out more at ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠