Are direct bookings always the best choice for hotels? In this episode, Jens Egemalm, Director of Distribution at Pandox, reveals the surprising truth about distribution costs and channel management.

Key Takeaways:

• Discover why understanding the true cost of distribution is crucial for maximizing net revenue across various booking channels.
• Learn how to effectively analyze and compare the performance of direct bookings versus third-party channels to make informed decisions.
• Explore the importance of utilizing technology, like BI tools, to gain real-time insights into distribution efficiency and optimize revenue strategies.