KP Unpacked

Paradox Is Your Moat


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The #1 podcast in AEC.

In this episode, KP Reddy and Nick Durham unpack why defensibility today looks less like patents and more like paradoxical thinking, and why the smartest move for AI “wrappers” is to act like a services firm that sells results, not features.

5 Big Ideas

  1. Wrappers = Services Business: If you’re building an LLM wrapper, stop pitching IP. Sell industry outcomes, deliver faster/cheaper with your toolset, and price like pros.
  2. Moat = Paradoxical Thinking: Your edge isn’t secret code. It’s a founder’s contrarian judgment and speed. Nobody can clone that.
  3. Guard Your Info Rights: Corporates as investors? Kill board seats/observers and information rights. Money is cheap; data is priceless.
  4. Monopoly Myths in AEC: Software can show power-law effects; services don’t. Fragmented, regulated markets blunt “winner-take-all” dreams.
  5. Franchise the Customer: Wild model: sell market exclusivity to be your customer, capture scarcity up front while keeping product margins.

 If this made you rethink your go-to-market, hit follow and send this to the one founder who needs tougher advice.

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KP UnpackedBy KP Reddy

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