Garlic Marketing Show

Parakeeto's Marcel Petitpas on Increasing Agency Profits


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Do you run a digital marketing or creative agency, but find yourself struggling with profitability? It's a common issue, but there's a solution!


Marcel Petipa, CEO and Co-Founder of Parakeeto, specializes in helping agencies like yours measure and optimize profitability, leading to better work, culture, and investments.

Imagine growing your agency by 56% in just one year and tripling your profitability in 18 months! Don't let financial constraints hold you back from aligning with your agency's values and making meaningful choices. Get ready to unlock the potential for growth and success!


What You’ll Learn:
  • Data Analysis: The Key to Increased Profitability and Less Overtime for Teams.
  • How Marcel Helped a Client Triple Their Profits in Just 18 Months!
  • Clarity on Timeline Estimates and Financial Accrual: The
  • Keys to Measuring Profitability.
  • Metrics and KPIs: Are You Measuring the Right Things?
  • The Most Important Metric for Business Profitability: Is Yours Above 50%?
  • Delivery Costs, AGI, Billable Rate, and Utilization: The
  • Four Numbers to Unlock Profitability.
  • Unlock Profitability with 20% of the Work: Here's How.
  • Growing Your Business: Understanding Production Costs and Selecting Profitable Clients.
  • Is Your Agency Considered Healthy? Profit Margins
  • Should Be Above 50% Delivery and 30% Overhead.
  • Marketing and Profitability: Identify the Metrics That Need Improvement.
  • The 3-Step Process to Help Agencies Reach Their Goals.
  • Agency Profitability Toolkit: The Ultimate Resource for Understanding the Process.


Connect with Marcel Pepitas:

Linkedin

Podcast

Website


Resources:

Connect with Ian

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Garlic Marketing ShowBy Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, their stories of failure and success. Ian also works live to create video marketing strategies.

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