In this insightful conversation, host Kevin speaks with Tiffany Khoo, the CEO and founder of WeAssist, a pioneering company in the healthcare staffing industry of Malaysia.

Tiffany shares her journey of founding WeAssist amidst the pandemic, inspired by her hands-on experience in a hospital HR department. WeAssist’s flagship product, Locum Apps, has significantly streamlined the process of finding temporary medical staff, achieving over 14 million in transactions.

The conversation delves into the challenges and strategies Tiffany employed to address staffing shortages through AI and real-world insights, creating flexibility for healthcare professionals and cost-efficiency for institutions.

Tiffany discusses the initial struggles of gaining the first hundred transactions, the importance of SEO, and building trust within a skeptical healthcare community. She also touches upon the operational complexities of handling cancellations and maintaining a motivated workforce, both internally and among healthcare professionals.

Expanding regionally, WeAssist aims to extend its successful model beyond Malaysia, focusing on a B2B approach while keeping an eye on potential B2C ventures. Throughout the discussion, Tiffany exemplifies resilience, innovation, and adaptability in facing the dynamic healthcare industry.

Navigating the Corporate Gifting Landscape: Insights from Hester, CEO of Messenger Co

Despite initial challenges and operating as a side hustle, the business saw rapid growth, reaching seven figures in revenue within 13 months. Hester discusses the company's evolution, from personalized gifts to an AI-driven procurement platform, addressing supply chain issues and offering transparent pricing.

The conversation highlights key challenges such as scaling, managing growing pains, and hiring, along with Hester's insights on leveraging AI, building a sustainable business, and fostering a resilient mindset. Additionally, they explore leadership styles, managing people, and overcoming burnout while staying true to core values and long-term goals.

In this episode of Paranoid Founders, hosted by Michelle and sponsored by Contingent, Bevan Lee of Corvan delves into evolving his family's smart home appliance business into a market leader.

He shares valuable insights on transitioning leadership, maintaining product quality, and the strategic diversification into e-commerce platforms like Lazada and Shopee, critical during the COVID-19 pandemic.

The discussion emphasizes balancing affordability with quality, leveraging a local service presence, and the lessons learned in building customer trust and brand reputation in Malaysia. Key topics include navigating supply chain challenges, managing customer engagement, systematising operations, and the constant need for innovation. Bevan also reflects on effective people management, highlighting the importance of cultural fit, empathy, and transparent communication in building a resilient organisation.

This episode offers listeners comprehensive lessons on business growth, team management, and sustaining customer loyalty in a competitive, post-COVID market.

In this episode, Michelle from Paranoid Founders talks with Alison, CEO of Curves Malaysia, who recounts her unexpectedly entrepreneurial journey to bring the women-only fitness franchise from the U.S. to Malaysia. Initially a corporate professional, Alison’s venture into fitness was influenced by her mother’s health experiences and a healthy lifestyle visit with family in Australia. Awarded the franchise rights for Malaysia, Alison’s mission focuses on empowering women through accessible fitness.

The discussion covers her management of business expansion, pandemic challenges, financial strategies, and the importance of maintaining strong core values and culture within her team.

Emphasizing resilience, mentorship, and community support, Alison reflects on her motivating experiences and the impact of her work in strengthening women both physically and psychologically.

In this episode of Paranoid Founders, brought to you by Contingent, Kevin sits down with Eric, the Co-Founder & COO of Firmus, a leading cybersecurity company in Malaysia. Together, they delve into the intricacies of building a cybersecurity business from the ground up, discussing everything from the early days of establishing a foothold in an emerging industry to becoming a recognised authority in cybersecurity.

🔍 Eric's Journey – Starting with Firmus over 16 years ago and the challenges faced in an era when cybersecurity was hardly a priority. How his first venture, E Corp, evolved into Firmus and what made that transition significant.

🔒 The Growth of Cybersecurity in Malaysia – The evolution of cybersecurity awareness over time, particularly in financial sectors and how compliance-driven growth has shaped the industry.

🛡️ The Role of Trust in Cybersecurity – Why trust is the bedrock of the cybersecurity business and how building long-term relationships played a crucial role in Firmus's growth.

🚀 Innovating and Adapting – How Firmus stayed ahead by constantly innovating and introducing AI-driven solutions, while also maintaining a balance between service offerings and technology.

⚖️ Tackling Competition – Insights on managing competition in an ever-growing industry, with a unique perspective on why collaboration is essential in cybersecurity.

💡 Challenges in Building a Team – The difficulties and rewards of growing a team from 40 to over 100 employees, and the importance of maintaining company culture, diversity, and core values.

🌐 Scaling Beyond Borders – How Firmus expanded into Singapore and why Eric trusted an intern-turned-employee to lead the way.

👩‍💼 People and Leadership – Real talk about what it takes to manage and grow a successful team in a highly technical field and how Firmus invests in the development and retention of talent.

🔑 Incident Response and Managing Breaches – A deep dive into how Firmus handles real-life cybersecurity breaches, incident response best practices, and why adhering to a structured playbook is critical.

Eric emphasizes the importance of trust, relationship-building, and staying ahead of the curve in a constantly evolving industry. He shares valuable lessons on leadership, people management, and what it takes to succeed in cybersecurity.

In this episode of Paranoid Founders, hosted by Kevin from Paranoid Founders, Kevin is joined by his close friend Jun, CEO & Co-Founder of Mossery.

Celebrating Mossery’s 10th anniversary, they delve into the challenges and breakthroughs experienced over the past decade. The conversation covers Mossery’s origins as a self-funded, design-driven, personalized stationery brand founded by Jun and Vivian, their journey from side project to full-time commitment in 2014, and the evolution of their product lines and business model.

Key insights include the principles guiding their business decisions, such as focusing on professional presentation and customisation, transitioning from international to local markets, leveraging social media influencers for marketing, and maintaining a strong brand ethos.

They also discuss cash flow management, the importance of core values in building a cohesive team, and the complex dynamics of founder relationships.

Additionally, the episode highlights the transition to more advanced operational systems, internal manufacturing, and the future direction of Mossery, including potential equity crowdfunding.

In this episode of Paranoid Founders, co-host Michelle sits down with Yap Sue Yii, co-founder of Komuniti Tukang Jahit (KTJ), a social enterprise dedicated to empowering the B40 women community in Malaysia through upskilling and job opportunities in sewing.

Sue Yii shares the story of how KTJ pivoted from her initial startup, Royale Demure, to become a community-driven enterprise that now provides sustainable income to women working from home. She discusses the hard truths of entrepreneurship, including the moment she knew her first business model wasn’t viable, and how KTJ was born from leveraging the strengths of her previous efforts.

This conversation dives deep into the challenges of balancing a social mission with profitability, managing a growing team, and the responsibility of maintaining sustainable livelihoods for the community. Sue Yii also opens up about KTJ’s journey through the pandemic, the operational hurdles they faced, and how they stayed agile through rapid changes.

Key Highlights:

Tune in for: Insightful discussions on pivoting business models, maintaining a social mission in business, and practical strategies for scaling impact while navigating operational challenges.

Guest: Yap Sue Yii, Founder of Komuniti Tukang Jahit (KTJ)
Host: Michelle, Co-host of Paranoid Founders and part of the Contingent

About Komuniti Tukang Jahit

Komuniti Tukang Jahit (KTJ) is a social enterprise that empowers the B40 women community consisting of single women, single mothers, the OKU group, and stay-at-home mothers. They provide certified upskill training and job opportunities for home-based tailors to earn a sustainable income through sewing orders.

For more information, visit https://ktjmalaysia.com/

About Contingent | Digital Business Insurance Solutions for SMEs in Malaysia

Contingent is a digital-first insurance provider, specialising in affordable and customizable business insurance solutions for small and medium-sized enterprises (SMEs) in Malaysia.

Leveraging over 40 years of industry expertise through its partner company, Contingent is committed to simplifying the insurance experience for business owners with a focus on transparency, speed, and ease of claims.

Their tailored solutions cover fire, burglary, group personal accident, public liability, and more, ensuring that businesses are protected from everyday risks. Contingent combines modern technology with deep industry knowledge to offer seamless digital insurance services that empower Malaysian businesses to grow with peace of mind.

For more information, visit ⁠⁠www.contingent.com.my⁠⁠.

In this episode of Paranoid Founders, host Kevin sits down with Craig Goonting, founding partner and COO of TROOPERS, a gig worker platform that connects employers with reliable part-time help. Craig shares his entrepreneurial journey, from his humble beginnings as a part-timer to leading a company that reshaped the part-time job market in Malaysia.

Craig discusses the challenges he and his team faced while building TROOPERS, their vision to create transparency and reliability for gig workers, and how they adapted during key moments like the pandemic. He also opens up about personal lessons learned, the importance of people management, and how his passion for gaming parallels his business mindset.

Learn how Craig and the TROOPERS team grew from invoicing RM7,000 for Uber to scaling their platform to a regional business, and the operational hurdles they overcame. Craig also talks about the systems and values they’ve built to ensure top-quality service for both employers and part-timers alike.

Key Highlights:

Tune in for: Inspiring lessons on scaling a business, staying grounded in the gig economy, and balancing operations with a growth mindset.

Guest: Craig Goonting, COO & Founding Partner at TroopersHost: Kevin Hoong , Host of Paranoid Founders and Insurtech Entrepreneur

About TROOPERS

TROOPERS is a digital HR Tech platform for flexible work that aims to grant equitable access to flexible work for all Malaysians to work and earn in a legitimate, transparent, and accountable ecosystem. Since inception in 2017, TROOPERS has grown to become Malaysia's flexible job-matching platform. TROOPERS works with a range of esteemed brands across Malaysia to meet all their flexible manpower needs in terms of on-ground activations, offline marketing, merchandising, in-store promotion, logistics, warehousing, concerts and shared services.As part of its ongoing commitment in building a flexible ecosystem, TROOPERS launched the TROOPERS App in 2021 which has since garnered over 180,000 verified users, generating over RM 20 million in income for gig workers with more than 200,000 shifts transacted on the app.For more information, visit ⁠https://www.troopers.com.my/⁠

About Contingent | Digital Business Insurance Solutions for SMEs in Malaysia

Contingent is a digital-first insurance provider, specialising in affordable and customizable business insurance solutions for small and medium-sized enterprises (SMEs) in Malaysia.

Leveraging over 40 years of industry expertise through its partner company, Contingent is committed to simplifying the insurance experience for business owners with a focus on transparency, speed, and ease of claims.

Their tailored solutions cover fire, burglary, group personal accident, public liability, and more, ensuring that businesses are protected from everyday risks. Contingent combines modern technology with deep industry knowledge to offer seamless digital insurance services that empower Malaysian businesses to grow with peace of mind.

For more information, visit ⁠www.contingent.com.my⁠.

Welcome to the first episode of Paranoid Founders! In this episode, co-hosts, Kevin and Michelle, share their journey in building and scaling Oyen Insurance, Malaysia’s first digital pet insurance platform. Drawing on the challenges of navigating a traditional industry, they discuss how they broke through the norms, overcame scaling hurdles, and redefined the pet insurance space.

Inspired by the mantra that "Only the Paranoid Survive," Kevin and Michelle dive deep into the lessons learned about protecting both their business and customers. Tune in to hear their strategies for scaling in an industry resistant to change, managing risks, and building innovative systems that safeguard their business.

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