Part 2 of Dr. Robert Cialdini, a renowned expert in the field of influence and persuasion, is the guest in this episode. With extensive research and expertise, Dr. Cialdini has authored books and developed principles that provide valuable insights into understanding human behavior and how to ethically influence others.

Three major things you will learn by listening to this episode:

• Differentiating influence from persuasion: Understand the psychological aspects of influence and how to create a favorable state of mind in your audience before delivering your message.
• The power of small actions and cues: Discover how something as simple as a smile or the shape of a smile can significantly impact people's decisions and preferences.
• The importance of ethical application: Learn how to apply the principles of influence in an ethical manner to build long-term trust and loyalty.

To gain valuable knowledge from Dr. Cialdini and delve into the art of influence, listen to this episode now! 

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