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This is the third and final installment of my conversation with Professor Gerald McDermott. We start by focussing on case studies that demonstrate innovation in action. What can the wine industry, or any industry for that matter, learn from the evolution of Silicon Valley? Or from the crash of the Chilean Salmon Industry? Professor McDermott shares principles that are vital for any industry to keep in mind when facing uncertainty and change. Sadly, all good things must come to an end. This was a fantastic way to bring this series to a close. A massive thanks to Professor McDermott for joining me. 

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