Whether you’re hiring for a PR agency or an in-house marketing team, it’s helpful to know as much as possible about the capabilities, expectations and possibilities of your potential future employees. That’s why Hacks and Flacks brought in Amy Shanler, associate professor of Public Relations at Boston University and the head of BU’s PRLab, for a glimpse into how tomorrow’s professionals are being trained for a PR career.

The student-staffed PRLab is the nation’s oldest student-run PR agency and supports real-world clients, with access to BU’s state-of-the-art resources (including a Communication Research Center with a faux living room outfitted with biometric sensors).

PRLab has worked on a number of compelling, creative and inspiring campaigns – including a partnership with March Communications to support the nonprofit Adaptive Sports New England. March VP Liz Swenton Hosman oversaw that project, and she also joins the conversation with Amy to talk about PR training and hiring today, career expectations and anxieties for students coming out of college looking for their first PR job, and what employers need to know about the next generation of communications talent.

Show Notes:

• Learn more about the BU PRLab: bu.edu/prlab