Want ideas on how to market a new business venture using education to attract your ideal client? Well listen in, be a fly on the wall to a conversation I recently had with Kristin Manna. Kristin spent a decade in the high school classroom teaching and coaching before making a career pivot into finance. 

Math teacher turned financial advisor Kristin meets clients where they are to support them, using money as tools to help them live meaningful lives. And hear how she reframed her focus to show up and use education to market her services online. 

You will hear us share a lot of analogies and a little bit of humor as we talk about starting and marketing a new business venture. 

If you would like to connect with Kristin find her on LinkedIn https://www.linkedin.com/in/kristinmanna/

More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to help them build a strong digital presence and win more leads online.

With over a decade of experience helping Finanical pros and Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing.

Find Lindsey online at the links below:

Website: burdamarketing.com

LinkedIn: www.linkedin.com/in/lindseyburda

Instagram: https://www.instagram.com/burdamarketing

We're diving into why building a personal brand is absolutely crucial for solo and independent business owners. Because in a world where you're not just competing locally, but nationally or maybe even globally, your personal brand is what sets you apart and creates lasting connections.

Joining me is Jerecy Remanente brand designer at Visual Purpose, and he is here to give his professional experience and opinion on personal branding. We’ll share some stories, some dos and dont’s, and steps you can take today to build your personal brand and attract your ideal client online.  

If you'd like to connect with Jerecy his information is below:

Website: visualpurpose.ca

More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to help them build a strong digital presence and win more leads online.

With over a decade of experience helping Finanical pros and Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing.

Find Lindsey online at the links below:

Website: burdamarketing.com

LinkedIn: www.linkedin.com/in/lindseyburda

Instagram: https://www.instagram.com/burdamarketing

I love telling people's stories. Stories of those pivoting to chase their entrepreneurial quests for success. Finding their passion and actually making it happen and the drive they have to help others in their own way. This episode is just that.  About a woman in STEM. An engineer, turned financial advisor. A woman who through her own financial journey was driven to help other women, women in STEM, accomplish the same. 

My guest, Sandra Park, a Texan born and raised engineer and now financial advisor, is dedicated to assisting women in STEM retire earlier. In 2016, she embarked on her personal finance journey to master money and now aims to accelerate the process for her fellow women in STEM.

We can all learn from each other’s journeys and we have a great conversation in this episode!

Connect with Sandra:

LinkedIn: https://www.linkedin.com/in/sandra-park-fs/

Website: https://www.financialserenity.co

More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to help them build a strong digital presence and win more leads online.

With over a decade of experience helping Finanical pros and Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing.

Find Lindsey online at the links below:

Website: burdamarketing.com

Instagram: https://www.instagram.com/burdamarketing

LinkedIn: www.linkedin.com/in/lindseyburda

From winning your client over to keeping them for the long-term, it all comes down to understanding human behavior and psychology, we need to earn and  keep their trust.  That begins with marketing but it doesn’t end once you land the client.  

From marketing to client retention, it’s all a human first approach, a relationship first approach. And relationship require understanding of both sides.  

We not only need to understand our client’s biases but our own so we don’t get stuck in our ways, with both marketing and client relationships, it requires flexibility.

We don’t want you to miss any opportunities in winning, and keeping clients, so Ashley and I are diving into the psychology behind it all and how we became so passionate about the topic.  

Ashley is the Owner and Founder of Beyond the Plan™, a consulting practice that partners with firms to help advisors understand how their clients think, feel, and do money. As a therapist and financial behavior specialist, Ashley partners with advisory firms as their Financial Behavior Officer.  providing client consultation, advisor coaching & training, facilitation & co-facilitation of client meetings, and onboarding assessments. Apart from helping firms to differentiate their services, Ashley’s main priority is helping firms improve their clients’ overall wellbeing. 

In addition to her work with advisory firms, she is a speaker and teacher for Financial Behavior Keynote Group. She provides webinars, breakout sessions, and keynote presentations geared towards financial professionals. 

Find Ashley online at:

More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to help them build a strong digital presence and win more leads online.

With over a decade of experience helping Finanical pros and Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing.

Find Lindsey online at the links below:

Website: burdamarketing.com

Instagram: https://www.instagram.com/burdamarketing

LinkedIn: www.linkedin.com/in/lindseyburda

When someone googles you what comes up? Now do you want to have better control of that narrative? Then you’ll want to think about mixing public relations into your strategy. Combing PR and marketing can be a powerful combination and my guest and I are showing you how to do it! 

My guest Jody Fisher is an award winning publicist and former journalist, PR agency founder, podcast host and relentless optimist. Over the past 20 years he has represented clients including The Intrepid Sea, Air & Space Museum, Friends of the High Line, The New York Post, Larry Silverstein at the World Trade Center and Elon Musk. He founded his namesake firm, Jody Fisher PR, and created his unique “PR Garage” brand after the 2020 pandemic, insisting that “Every Story Needs Someone to Tell it.” 

And I can’t argue with that. Every story does need someone to tell it. But how do you get your story out to the right people, well you have to think like those you are pitching to. 

Jody will share what makes a good pitch, what you should do and what you should avoid because your story needs to resonate with those who need you.

Listen to this episode to learn how to take control of your narrative with a public relations strategy. We’re going to learn a bit more about Jody, his strategies, and ways you can begin getting your story out to the world.

If you'd like to connect with Jody you can find him here...

Website: http://www.jodyfisherpr.com/

Instagram: https://www.instagram.com/jodyfisher_/

TikTok: https://www.tiktok.com/@jodyfisher_

https://twitter.com/jodyfisher

Sometimes our passions in life take a huge turn and we end up in the place we least expected, but love every minute of it. One day you’re living your childhood dream and the next you’re finding joy and purpose in the one thing you least expected to.

Not too many years ago Erica was singing her way around the world from Nashville to Italy. And now She is a financial planner for women business owners who does everything for the love and impact of others. With an upbringing in finance she found her way into it after leaving Nashville during the pandemic to find a more fulfilling purpose. 

This story is one you don’t want to miss. 

———

Thanks again to my guest Erica Schrock who is working to change the narrative of females in the finance industry and take a different approach in her business. Erica looks to inspire and empower female business owners while taking the burden of finance off of their overflowing plate. 

If you’d like to connect with Erica see the link below:

https://www.instagram.com/erica_schrock_

Gerry Sandusky. Play-by-Play Voice of the Baltimore Ravens and Leadership Communication Coach helps professionals become the leader no one can compete with by becoming a presenter people cancel plans to hear.

How can you become the authority in your space, a leader no one can compete with? It all starts with simply showing up. This has been the motto my guest Gerry Sandusky has lived by since he began his career 40 years ago in broadcast.

Sports fans, Ravens fans in particular may recognize his voice.

Gerry has taken his experience in broadcast to start Sandusky group, where he helps you become a leader no one can compete with to elevate your influence, income, and career, learning communication skills to take you there, in his own words…

"to shine in front of the room, zoom, and camera." 

Grab Gerry's free guide:

7 Ways to Nail Your Next Presentation here: https://stan.store/GerrySandusky

https://www.linkedin.com/in/gerrysandusky/

More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online. Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love.

Find Lindsey online at the links below:

Website: burdamarketing.com

Instagram: https://www.instagram.com/burdamarketing

LinkedIn: www.linkedin.com/in/lindseyburda

TikTok: https://www.tiktok.com/@burdamarketing

Sometimes we start with a passion and build a business, other times we build a business and the passion finds us. And this is what happened to my guest Chris when he started in the world of marketing and sales. 

But through a lot of hard work and helping others along the way, that is what helped him find his passion. 

Chris James now help coaches and freelancers win more clients using organic content across Instagram + LinkedIn. And we’re here to give you insights on how you can do the same.. 

We’re giving you the steps to build a strong digital presence, share your message, and take your ideal client on a journey to booking that call with you!

This is a full on master class and you don’t want to miss a minute. 

Thanks to Chris for taking the time to share his story and callable insights. 

Connect with Chris below:

More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online. Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love.

Find Lindsey online at the links below:

Website: burdamarketing.com

Instagram: https://www.instagram.com/burdamarketing

LinkedIn: www.linkedin.com/in/lindseyburda

TikTok: https://www.tiktok.com/@burdamarketing

I’m talking with Rachel Morgan a sales coach who works with businesses to convert leads into paying clients and we are talking all about good vs bad sales and marketing and how it al works together and touches every aspect of the consumer journey from awareness to the sale, to word of mouth and beyond. We’re sharing real life stories nad experiences I’m sure you can relate to, so let’s get into it!  

If you'd like to connect with Rachel, find her online at:

https://www.rachelmorgancoaching.com/

https://www.instagram.com/rachelmorgancoaching/

More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online. Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love.

Find Lindsey online at the links below:

Website: burdamarketing.com

Instagram: https://www.instagram.com/burdamarketing

LinkedIn: www.linkedin.com/in/lindseyburda

TikTok: https://www.tiktok.com/@burdamarketing

How important is your brand story?

Well, your brand, your story, your messaging lays the foundations for everything your business is and how you will market that business, and to whom. The message needs to be clear to you, to your team, and to the world, so you can attract the right clients. 

That message you put out into the world needs to reflect who you truly are because its going to attract people to YOU, they are coming in the door expecting to meet the person, experience the business, they saw online, but when it doesn’t match up it can leave them disappointed and warm leads can go cold. 

But how do you put you in your brand? It’s not always as easy as it sounds. My Guest Carina Belmonte who coaches entrepreneurs to build a personal brand with clarity and purpose is here to share all the insights into building a sharing your story to build a strong personal brand.

If you’d like to connect with Carina or learn more about her services visit her website at https://www.carinabelmonte.com

More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online. Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love.

Find Lindsey online at the links below:

Website: burdamarketing.com

Instagram: https://www.instagram.com/burdamarketing

LinkedIn: www.linkedin.com/in/lindseyburda

TikTok: https://www.tiktok.com/@burdamarketing