Passion to Purpose: The Power of Digital Marketing

Being able to market your business online, from anywhere to anyone, is one of the greatest tools we as business owners have today. We have access to so much opportunity and all we have to do is show up with an effective marketing strategy. In this episode I am talking with Holly D'Arcy. Holly is a business owner who is always on the move, as she is a military spouse. And the beauty of digital marketing is that it allows her to continue to grow her business from anywhere. She has built her business into a successful one all while moving around the globe, from the USA to Japan and back to the USA where she currently resides in Hawaii. Holly is a fitness and nutrition coach who helps moms feel better than they ever did before having kids. And she is sharing her business journey and how she grew a successful business solely with digital marketing.

For more on how to grow a strong digital presence online for you business, visit burdamarketing.com or find me @burdamarketing on Instagram and TikTok, and don't forget to subscribe to this podcast for future episodes.

If you'd like to connect with Holly you can find her on Instagram @hollywaydarcy and at hdfitnesscoach.com

Do you worry about being perfect? Maybe in life, maybe in your business. Do you find you are not posting that video because it’s not good enough? Or spending way too much time writing that email blast? From my experience, perfectionism, doesnt exist, it doesn’t equal better results. I mean this podcast isn’t even perfect. Listen now to hear the blunders. That might not make it perfect, but it's funny! 

Now we don’t want to be sloppy or careless you still need to be strategic and organized for your business and showing up online. But, perfect just does’t exist. My guest I are talking all about how to embrace it and not let it hold you back from showing up for your business online. 

My guest, business owner Bonnie Campbell is a registered dietitian and founder of The Nourished Path. She started her business in 2020 and has successfully grown it to include a team of 4 and through online coaching they are helping women focus on better food choices and eat in a more balanced way to get the best results. We are talking about perfectionism and how it can hold you back from reaching your business goals. What is perfect anyway? Well, let’s jump right in the conversation.

For more, visit burdamarketing.com or find me @burdamarketing on Instagram and TikTok, and don't forget to subscribe to this podcast for future episodes. 

To find more information on Bonnie visit thenoursihedpath.com or find her on instagram @bonnie.rd

In this episode I'm talking about the logevity and versatility of blog content. You'll want to start blogging, if you're not already, after you hear this. If you are already blogging I also have some tips for you in how to write about searchable topics, and repurpose your blog into countless pieces of content to reach more people online.

Now, a quick Google search on any topic will like yield results that include blog posts from various websites. You don't have to be a major player either to have your blogs rank in Google. Anyone can have their blogs showing up in Google. What's more is blogs have a long shelf life, a very long shelf life. I have done searches on Google and some of the top results were blogs from over five years ago. Five-year-old blog content still getting traction.

As businesses we often put a lot of effort into creating content to bring awareness to our brand online. And we often put a lot of that effort into social media (as you should!) but the content has a very short shelf life and you do not own the platform. With blogging you own it and you can have people reading it for years to come.

Need more reasons you should be blogging? Well, I've got 7!

Learn more at burdamarketing.com

It was recently reported that Google was no longer the number one website. In fact, it was TikTok that took the top spot in 2021 and into 2022. TikTok an app that launched just 5 years ago. Since it took the top spot it was also reported that Millennials and GenZ are now using TikTok and Instagram to search for services in stead of Google.

As of the release of this podcast, Google is back to the top spot, however, this doesn't change the fact that the digital landscape is changing. So, what does this mean for your business?

The digital landscape is always changing and therefore our marketing efforts need to constantly be adjusted to be most effective. It is important for us, and for me as a marketing professional, to keep on top of these trending changes, these shifts in human behavior, so we as business owners can take advantage, to be where the people are, and to capture that traffic.

But how do we do it effectively?

Well, I have my friend and social media marketer Alete' Dotson of Media Mayhem 24/7 joining me to talk about this recent shift in online behavior and what you as a business owner can do to take advantage to ensure you are not missing out on new opportunities to capture business online.

We're not saying to put everything into TikTok and Instagram in fact we are talking about the opposite. Listen now to hear what we recommend!

If you're looking for more marketing insights, tips and more follow me on Instagram and TikTok @burdamarketing or sign up for my email list at burdamarketing.com 

Find Alete' on Instagram @simplyalete

With so much video content online today have you wondered, “how crucial is video marketing for my business?”

Well, it’s kind of a big deal. People now expect it!

People are looking to get a deeper inside look. They are looking to connect with people, even with businesses. If someone is looking for a service, they are looking for someONE to deliver that service and the first place they will get to know you is online.

If you’re not comfortable on video (I’m sorry to be the bearer of bad news 😬), but your prospects expect video, they will be looking for it. The good new is, I’m here, with a specail guest, to share some tips and ideas with you! If you are already using video marketing, we will also share some interesting insights and ideas for you.

I recently sat down with my special guest, video marketing expert Joseph Rubelli, who has worked in sales, marketing and business across Europe, the Middle East and Africa and currently resides in NYC. Joseph was so kind to join me to share with you some insights and tips on leveraging video marketing for your business.

We’ll talk about why video marketing is so important, video ideas and tips to make it easier to show up for your potential clients online, and we’ll of course be sharing some of our own stories and laughs!

For more information on Joseph you can find him online at rubellidigital.com and on instagram @josephrubelli. 

If you’re looking for video coaching help reach out to Joseph and if you are looking for someone to help you create and manage a complete digital marketing strategy online for your business I am just one quick message away at burdamarketing.com 

Long gone are the days of a website alone being enough to market your business online. So here are some tips on what you need!

With consumers relying heavily on online research before making most purchases, they’re looking for more than a website. So here are some tips on what you need!

Consumers are savvy and will be searching in multiple places and expect to find quality information, value, and content. Your website is an extremely important piece of this puzzle but it needs other forces at play in order to capture those leads.

Listen to this episode to hear...

If your website is just sitting there without benefiting your business let’s talk about how we can change that!Reach out for a free consultation and we can put a plan in place to help make your website a lead generating machine!

Subscribe to podcast for more marketing tips and insights for your business. 

Find me online at burdamarketing.com or on Instagram and TikTok @burdamarketing

What is one of the first thing you do when you need something? Maybe it’s a new product or service, or simply an answer to a question you’ve been pondering. What do you do? I bet I know. 

I bet you Google it.

Consumers are online searching for what they need. Just how often? Well, according to Hubspot research, there are 63,000 searches conducted every second on Google, that equals out to 5.6 billion searches every day. And the average person conducts between three and four searches every single day. There is no doubt people are online - I don’t think this is a surprise to anyone - because, well, here we are right now.

Your business can capture a lot of this traffic online, but for those businesses that don’t show up online, it’s as if, in the eyes of the consumer, they don’t even exist, out of sight, out of mind.

So how do you get in front of an online audience?

Digital marketing.

How does digital marketing help grow your business? And how do you do it effectively?

Listen in for tips you an put into action today to start building a strong digital presence. 

To learn more visit me online at burdamarketing.com or on instagram @burdamarketing.

Let's talk about purposeful marketing and having a plan for your small business because marketing is not just one thing and every thing has a purpose. There are multiple layers and multiple channels all working together in sequence to help businesses build awareness for themselves.

With so many channels and avenues to take, how do you even know where to start? What is right for your business? How do you begin to put a plan into action and, in the end, get it all working together to bring you in new business?

My guest, Joel Sousa, and I are talking all about the importance of purposeful marketing, that is having a complete marketing strategy using different channels to create a wider reach so you can bring more awareness to your small business. 

Listen to this episode for insights into what has worked for us, for our clients, and what to do in your own business. 

Find more information about Joel at GrowingDesign.pt and find him on Instagram @go.boss.yourself or @growingdesign3.

Subscribe to the podcast for more. Sign up for more marketing insights at BurdaMarketing.com/signup.

Brand comes first, and I do not mean your logo. 

Your brand is your foundation. Without it, nothing else matters!

But branding and marketing… what’s the difference? The two often seem to blend together, but they are, in fact, two distinct and important parts of your business. And, as a marketing professional, I’m here to tell you that your brand comes first. Here’s why…

Your brand truly does come before anything else - including your marketing. I always start every client off, first and foremost, with a brand discussion. And in my latest podcast, my special guest and I explain why it’s so important to start with your brand.

Catch the latest episode now where I sat down with my friend Tim to talk all about it.

Find Tim online on Instagram @itstimbeehler

Do you know the difference between marketing and sales?

You need them both to run a successful and profitable business, but what is the difference? Where does one stop and the other begin?

Well, the line is often a little blurred.

Marketing and sales are two distinct areas of business that, if you want to be successful at, need to both be given the appropriate attention. But first we need to identify the differences and understand their function within your business.

Now, I can talk all day about marketing but what about sales. I wanted to consult with someone who could give further expertise on the sales side of things so I’ve asked a special guest to join me on my latest podcast. Her name is Rachel Morgan.

She is a Sales Trainer who works with individuals and organizations to convert their leads into paying clients. Before becoming an entrepreneur of her own coaching business, Rachel worked in professional sales and coaching for over a decade.

Over the years, she noticed a common theme - that sales felt uncomfortable and that people felt a lot of anxiety around it. That’s why she’s made it her mission to make sales easy and feel less sleazy.

Listen to the latest podcast to hear all the details. Learn the difference between marketing and sales and how you can tackle them both within your own business to generate more leads and close more sales.

For more marketing tips visit me at burdamarketing.com. 

To learn more about Rachel visit her at rachelmorgancoaching.com.