Passion to Purpose: The Power of Digital Marketing

A marketing strategy is a plan meant to ultimately bring you more business. But what are the crucial steps in between to help you get there?

In marketing I always say, “it all works together,” because there are many moving parts to an effective marketing strategy. You can’t have one thing performing successfully, like your website, for example, without having other moving parts in place.

Whether doing it on your own at the moment, or working with a professional, here are 5 (at least five) goals to keep in mind when creating a marketing strategy.

Listen to this episode to get all the details. For more information visit BurdaMarketing.com. 

Need help creating and implementing a strategy for your small business? Reach out today. Visit me online at burdamarketing.com.

Thanks for listening! 

People crave transparency from businesses. This is why social media is such a huge factor in reaching your audience today. We want to see the people behind the business. We want to see who we will be working with and get to know you before reaching out. But how can a business accomplish this if they are not willing to show themselves?

Whether you are a solo small business owner or are a small-medium sized business with a team, you need to show up but this doesn’t look the same for everyone. My guest and I are going to explain how you can show your personality to win more business online. But, as a business, what does showing your personality actually mean?

My guest and I are going to chat all about personalities, and this lady has such a great one! Her name is Jenna Leigh Miller (@jennaleighmiller on Instagram) she is an actor, singer, dancer and social media manager who understands the power of personality and showing up for an audience.

We will leave you with insights and actionable tips you can apply to your own business. Need to outsource it? No problem! Reach out to me at burdamarketing.com/contact 

For more about Jenna, find her online at jennaleighmiller.com or @jennaleighmiller.

What makes people buy? And what makes people not buy? What will make people choose you over another business? It might surprise you how simple it really is.

Let me start by saying I have a passion for behavioral economics, or marketing psychology, which is the understanding of human behavior, and for us small business owners, as it applies to digital marketing. Because at the end of the day our businesses are all about the people we help.

Now, your online presence actually goes much deeper than a website and social media posts. It goes deep into the human psyche and it’s the little things that can end up affecting your business in a big way.

I recently sat down with my friend Andy Shaw, mentor, chief strategist and senior enthusiast at Writ Group, who also has a passion for behavioral economics and a passion for human centered design, and we shared some helpful real-life small business stories and personal experiences that you’ll want to hear!

Don’t miss the latest podcast to hear all about it or read the blog for the highlights. And we’ll explain how you can apply these real-life examples to your own small business to create an effective connection online with your potential consumers.

Need help creating a strong online presence that converts? Let's chat!

For more small business marketing resources visit me online at www.burdamarketing.com and subscribe to this podcast. Thanks for listening!

Learn more about the Oxymorons Comedy Troupe, also mentioned this podcast. 

A common misconception I often hear is that branding is the same as marketing, marketing is advertising, or marketing is the same as sales, or even as far as “we don’t need branding,” or “we don’t need marketing.” But, actually these are all very distinct areas of business with very different purposes and every business needs them all to work together in order to win customers and sell.

I’ve heard business owners say that they don’t need some of these crucial areas of business and well that’s just not entirely possible.

I heard someone say in passing once that “Oh no we don’t need branding.”  But when you say that, what you’re actually saying is…

You don’t need to know the purpose of your business or how to share that message with your potential clients. You don’t need to know the value that your company brings to it’s clients. And you don’t want to offer a great client experience. Because all of that IS branding. Branding is not just a logo. A logo is simply the visual representation of it. Branding is the foundation of your business and who you are.

But this isn’t the only misconception.

If you’ve ever gotten a bad review online, or want to avoid getting them at all, then let’s talk about soft skills! Soft skills can make or break your marketing efforts in a big way. Find out how!

I am sharing some helpful insights on how you can help avoid getting into this situation, and bring in more business. I will be joined by special guest, Brian Grossman, Partner, Art Director and Brand Strategist at 36 Creative, who also has a passion for teaching team management, soft skills, and mindfulness.

So what are soft skills exactly? Well, soft skills are what make us, well, soft, in a good way. A great way, actually. They are character traits and interpersonal skills that characterize a person's relationships with other people. These skills make us likable and pleasant to work with. So why is this important in marketing? Listen to the this podcast to find out!

Subscribe for more marketing tips or go to BurdaMarketing.com to learn more.

Thanks again to my special guest, Brian Gross. Find him on Instagram @iambriangrossman

Want to create more content faster to bring in more business online? Well, I'm giving away my proven content strategy framework to help you create more content faster to effectively bring in more business online. This episode is short, but is jam packed with value! Learn why content marketing is important, how to create effective content, and my proven framework to create more content faster to grow your audience and bring in more business online.

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After growing her business on referrals for 5 years she suddenly lost it all. Here's how this small business owner bounced back and how you can prevent this from happening to you!

I recently sat down with Catie Daus, a Google Ads Expert, based in Colorado who works with clients all over the world. Catie joined me to tell her story and inspire others to diversify their marketing efforts and online presence.

Listen to this inspiring story, how you can create a stronger foundation online for your business and prevent this from happening to you!

If you'd like more information on diversifying your digital marketing efforts, reach out me at burdamarketing.com or find me on instagram @burdamarketing

If you'd like more information on Catie and Google Ads, check her out a catiedaus.com or on Instagram @catiedaus.

How to Diversifying your online presence for more visibility, more control, and better results for your small business.

But first let’s get the real question, did you survive the Facebook shutdown of 2021? Did you freak out, go crazy, not know what to do with yourself for 5 hours? All jokes aside we need a better plan when it comes to our businesses online!! Here's how to get started!

Marketing not working to bring in new business? Or maybe you just don't know where to start? Well, let's take a closer look at a few things that you should be doing.

Do you feel like you’re doing everything you should be doing to market your small-medium business but yet aren’t getting the results you hoped you would?

You have a website, you post on social media, maybe you are on sites like Yelp! but is all of it actually working for YOU? Or maybe you don't know where to start so you haven't yet started doing anything yet. Well, either way, let's take a look at what you need to consider!