Passion to Purpose: The Power of Digital Marketing

How important is your brand story?

Well, your brand, your story, your messaging lays the foundations for everything your business is and how you will market that business, and to whom. The message needs to be clear to you, to your team, and to the world, so you can attract the right clients. 

That message you put out into the world needs to reflect who you truly are because its going to attract people to YOU, they are coming in the door expecting to meet the person, experience the business, they saw online, but when it doesn’t match up it can leave them disappointed and warm leads can go cold. 

But how do you put you in your brand? It’s not always as easy as it sounds. My Guest Carina Belmonte who coaches entrepreneurs to build a personal brand with clarity and purpose is here to share all the insights into building a sharing your story to build a strong personal brand.

If you’d like to connect with Carina or learn more about her services visit her website at https://www.carinabelmonte.com

More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online. Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love.

Find Lindsey online at the links below:

Website: burdamarketing.com

Instagram: https://www.instagram.com/burdamarketing

LinkedIn: www.linkedin.com/in/lindseyburda

TikTok: https://www.tiktok.com/@burdamarketing

Do you want to attract high ticket leads? Who doesn’t right?

But are your marketing efforts just not working to get you those high ticket leads or clients? Your copywriting, could be the issue. 

Join me Lindsey Burda as I chat with my Guest Lewis Dalton. Lewis is an 8-figure copywriter and copywriting coach who teaches solopreneurs how to increase their clicks and conversions with timeless, data-driven copy. We also talk about using copywriting to create content that attracts those high ticket leads and email marketing strategies to attract hot buyers. 

You can connect with Lewis or grab his free guide the storytelling framework at the links below.

Free Guide https://thepineco.com/35mil-storytelling-framework/

LinkedIn https://www.linkedin.com/in/lewis-dalton-3927391b8

More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online. Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love.

Find Lindsey online at the links below:

Website: burdamarketing.com

Instagram: https://www.instagram.com/burdamarketing 

LinkedIn: www.linkedin.com/in/lindseyburda 

TikTok: https://www.tiktok.com/@burdamarketing 

What do you do when thing don’t go as planned? When you get knocked down? When doors close? What do you do? Do you stop. Do you give up? Or do you keep showing up? Moving forward, making adjustments along the way and finding new opportunities as they come?

My guest Jenna Leigh Miller is a multi-passionate business owner who found a way to magically combine all her passions into one amazing personal brand. Actor, singer, dancer, and social media manager Jenna is sharing her story; the good, the bad, and the ugly, and inspiring others along the way. Even after a serious injury tried to stop her in her tracks she kept showing up! We are talking all about the importance of showing up and the passion that drives it all.  

Listen as we talk about the importance of showing up and how and turn anything into powerful on-brand content so that opportunities will find us and we’ll be ready to seize those opportunities when they are presented to us, because there is no luck only preparation meets opportunity.

Find Jenna online at:

Instagram: https://www.instagram.com/jennaleighmiller/

Website: https://www.jennaleighmiller.com

More about your host Lindsey Burda: 

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online. Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love.

Find Lindsey online at the links below:

Website: burdamarketing.com

Instagram: https://www.instagram.com/burdamarketing

LinkedIn: www.linkedin.com/in/lindseyburda

TikTok: https://www.tiktok.com/@burdamarketing

Psychology is the root of all marketing. And understanding human behavior can change your business for the better. No matter what business you are in you are in the business of people. And in order to market effectively to those people, we need to understand human behavior. This way we can present ourselves online in a way that is appealing to our prospects. Create an experience that puts them at ease, and provides a great first impression of you online before they even book that first call.  

In this episode, My guest Rebecca Scott and I are going to cover 6 psychological theories that work in sequence, and how you can use them to position yourself as the preferred choice of your ideal client.

We don’t use psychology to manipulate people or take advantage. We use psychology to understand. To understand why we act the way we do, why humans expect the things they do, assume the things they do, and how you can use that knowledge to avoid any suspicion or hesitancy and make your prospective clients feel comfortable. 

I hope you can take some of these insights and apply them in your own business to build awareness, nature leads, and win clients online. 

More about Rebecca Scott:

Rebecca is a copywriter focused on helping kind and passionate service-based business owners (e.g. coaches, consultants, marketing strategists, brand designers) build compelling lead magnets using psychology. She’s pivoted from offering every service under the sun to one premium package. Why? To get her clients results.

Find Rebecca online at:

Website: CosmicCreative.net

LinkedIn: https://www.linkedin.com/in/rebeccascott-/

Instagram: https://www.instagram.com/beckyscotty/

More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online. Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love.

Find Lindsey online at the links below:

Website: burdamarketing.com

Instagram: https://www.instagram.com/burdamarketing

LinkedIn: www.linkedin.com/in/lindseyburda

TikTok: https://www.tiktok.com/@burdamarketing

Do want to gain more recognition for your business  online, to grow so you can do more of what you love? Then you need to build a brand online, your authentic brand, a brand that not only attracts the right followers; your ideal client, but also a supportive community. Because that community is what breeds engagement and pushes your content out to more people. And frankly just makes this whole journey so much more fun. And It’s exactly how Cindy Zaweski, my special guest, and I met.

During her corporate days, she was a TV reporter and news anchor for NBC and CBS stations across the country. She ended her full-time journalism career as the Executive Editor of a Luxury Lifestyle Magazine.

Now Cyndi  helps businesses expertly craft a content marketing plan; A plan that grows the business you love and a community that loves your business back. And today we are talking about how to create content that aligns with your brand so you can show up authentically and attract the right audience. 

For the easiest way to stand out on social media check out this resource from Cyndi! https://www.cyndizaweski.com/articles/stand-out-on-social-media

Find Cyndi online: 

@ascent_storycraft on instagram 

And at cyndizaweski.com 

More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online. Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love. Find Lindsey online at the links below: Website: https://www.burdamarketing.com Instagram: https://www.instagram.com/ burdamarketing LinkedIn: www.linkedin.com/in/lindseyburda TikTok:https://www.tiktok.com/@burdamarketing

Starting in corporate America, where she worked on sets like friends and American idol, Carole Bardasano was climbing the corporate marketing ladder.

But when tragedy struck her family, she felt the need to make a big shift. So, she left corporate America to pursue her own path, one which would allow her the freedom to live her life on her terms, and have the creative freedom to help others.

Using the power of digital marketing, Carole is now on a mission to help business owners grow using Social Media successfully. Her passion is to help YOU transform your business into a modern day success story.

Stick around to get to know more about Carole, hear stories from our backgrounds in corporate America, and learn how you can run your own social media accounts like a CEO and successfully grow your business.

To learn more about Carole and her How to Run Your Instagram Like a CEO course, visit thedigitalbuzzus.com or find her on Instagram @thedigitalbuzz

“You have something to say. You have a reason to say it - say it in a way that shapes attitudes and influences behaviors.”

Those are the words of Dr J Rodriguez, and my special guest

His fabulous family on LinkedIn knows him as: The Communication Consultant. And we are talking all about communicating online effectively to attract new business.

Dr. J helps caring people avoid the common traps that tear us apart by providing one-on-one coaching, workshops, and presentations to create a culture of belonging.

Stay tuned as we chat about how to share your passion for what you do while using empathy in your communication online and in turn, attract new business.

If you're curious for more about Dr J you can find him on LinkedIn and See what he can do to help you and your crew or visit his website linked in the description of this podcast. His award-winning work is based on original research, which will be published this year in 2023. I’d also like to recommend his Tedx talk we mentioned in our chat, which you can find linked here as well.

Dr J’s LinkedIn: https://www.linkedin.com/in/josé-i-rodr%C3%ADguez-phd/ 

Dr J’s Website: https://www.joserodriguez.solutions

Dr J's Tedx Talk: https://www.joserodriguez.solutions/media

More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love.

With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online.

Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love.

Find Lindsey online at the links below:

Website: https://www.burdamarketing.com Instagram: https://www.instagram.com/ burdamarketing

Your passion is what drives you, it's why you started your business, but how do you get that passion to translate online with the purpose to attract new clients? Well, you have to show up and you have to stick with it. But if you are hesitant to show up on camera, show up for your audience, and sell your offer, then my guest and I have some tips to help you! 

Join me as I chat with Harrison Cantel. From camera shy to confidence guy Harrison has helped hundreds of business owners show up on camera and skyrocket their inbound leads all with the power of video! We will share some tips for showing up online with a little encouragement, consistency, and commitment to stick with it, you too can begin to win new leads online. 

For more information on Harrison and his video coaching program find him across the web at: 

Website: https://www.iamhcreative.com/coaching.

More about Lindsey and BurdaMarketing:

Find me online at the links below: 

Website: https://www.burdamarketing.com

Is perfectionism keeping you from showing up as your authentic self online? Stopping you from sharing who you are and earning the trust of your ideal client?

People want to work with those they feel they know and trust. But in order to, as a business owner, show up authentically and attract our ideal client, we inevitably will have to show up as imperfect at times.

My guest Emily is here to talk about perfectionism and how it can stop us from connecting with our ideal client and even lead to burnout and what we can do about it.

Emily May is a Marketing Strategist for Therapists & wellness professionals and founder of may marketing and media . Her work focuses on a holistic marketing approach tailored to each unique business. She teaches ethical marketing strategies, leading with values, to build long-term trust with your clients.

So let’s dig a little deeper into how to show up as yourself, forget perfectionism, and succeed online.

You can find Emily online at maymarketingandmedia.com or on Instagram @emtothemay

For more visit me, Lindsey, at BurdaMarketing.com or across social channel @burdamarketing

Thanks for listening!

Marketing myths are everywhere! And in order to properly market your business, you first need to understand marketing and bee able to spot fact from fiction. Do you know what’s myth and what‘s truth when it comes to marketing? Let's find out.

See if you can spot the marketing myths.