Passle CMO Series Podcast

Labor attorneys are essential in managing the intricacies of union law, protecting workers' rights, and promoting fair and just labor practices. Carving out a career to represent those without a voice takes true determination and passion. 

Jessica and Julia cover:

• How Jessica’s upbringing influenced her career journey into becoming a labor attorney

Fresh from the COO panel at CMO Series Live in New York, Ralph Allen, Chief Operating Officer of Kelley Drye & Warren, joins the CMO Series Podcast to share his insights on strategically aligning law firm operations with business development to drive profitability.

In this episode, Ralph sits down with Ed Lovatt to delve into the crucial intersection of operations and business development. They discuss strategic decision-making, navigating market competition, fostering client relationships, and leveraging technology. Ralph also shares strategies for firms to effectively grow their top-line revenue while enhancing bottom-line results.

Ralph and Ed cover: 

• Ralph’s role as COO and how he works with functions including BD and marketing

The role of thought leadership in legal marketing is changing. Traditional tactics like rankings and sponsorships are no longer top priorities. The rise of digital is enabling smaller firms to compete more effectively and measure the impact of their marketing.

John and Charles discuss:

• What legal marketing looked like 25 years ago when John joined the industry

The impact of AI in legal marketing and business development is still relatively unknown. While we hear professionals are adopting AI to achieve impressive results, we rarely see examples of successful outputs.

• Why legal marketers and BD professionals should be looking at AI for their roles right now

In this episode of the CMO Series podcast, we explore the evolving dynamics of client relationships within professional services. Join us as Cam Dobinson chats with Nick Andrews, Partner and Head of UK Commercial Marketing at Knight Frank, about the profound changes in relationship-building strategies post-COVID.

Nick shares his insights on the importance of chemistry and trust, the impact of hybrid working, and how firms can effectively build and maintain strong client relationships in the modern era. He also discusses the role of marketing in fostering trust and brand engagement, and the importance of focusing on strategies that make a significant impact.

Discover practical advice on measuring relationship strength, the significance of client feedback, and the critical need for curiosity and focus in marketing efforts. Tune in for an engaging conversation packed with valuable takeaways for professional service marketers.

In our International Women’s Day episodes, we often heard, “women can have it all, just not all at once.” This sentiment highlights the ongoing struggle women face balancing workplace empowerment with significant responsibilities outside of work.

• What the Empowered Women Event is all about and when it takes place

Building a digital presence that meets client expectations and exceeds them while staying within the confines of budget and resources is an intricate art. 

On this episode of the CMO Series Podcast, Charles Cousins sits down with Sivan Koenig Galinsky, the Chief Marketing Officer at Barack Ferrazzano Kirschbaum & Nagelberg LLP (BFKN), to hear her insights, from resourcing to stakeholder management, on delivering a successful law firm website in a mid-size firm. 

Sivan and Charles discuss:

• What the website looked like when Sivan joined BFKN and the key drivers for delivering a new website build

Developing a joined-up approach to legal business development is essential for any firm. 

• The connection and the working dynamic between Brad, Jennifer and the BD function and how that differs from other firms

“Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD efforts and how can they ensure each client interaction delivers on that promise of value?

• Why value-led business development is something that firms should consider

Earlier this month, Alistair Bone joined Erin Stone Dimry, Chief Marketing & Business Development Officer at DLA Piper, on stage at the Legal Marketing Association’s Annual Conference in San Diego.

Erin and Alistair discuss:

• How to shift previously held perceptions of your firm