Business development has become a central role for ambitious law firms, regardless of their size.  Today on the Passle CMO Series Podcast, Ed Lovatt is lucky to chat with Andrew Laver, Chief Marketing and Business Development Officer at Porzio and 2023 LMA Treasurer, to discuss his experience in building out a successful BD-focused marketing team.

• Andrew’s role, three months in, at Porzio and the main differences between his previous firms and where he is now

Perceived resistance from clients and a strong focus on billable hours could explain why law firms have been slower to adopt client listening programs. Today, we’ll explore the valuable lessons firms can take from a client's perspective to successfully implement client listening and enhance the overall experience.

Client feedback is a cornerstone of improving legal services and fostering growth. In this episode of the CMO Series Podcast, we delve into how law firms can adopt these best practices. 

• The moment in Maggie’s career she realised the importance of client feedback

The pivotal role of marketing and communications in successfully launching the news of a law firm merger cannot be underestimated. Striking the right balance between client-centric narratives, internal messaging, brand management, and PR is a fine art.

• The point Will was brought into the merger with BLM and the first stage of the process from a communications perspective

Creating engaging content is one thing, but producing a stand-out campaign that delivers added value to your clients is the key to legal marketing success. 

Today’s guest joins the CMO Series to discuss her unique process and the success stories and learning she has taken from taking a campaign approach to content marketing. Ed Lovatt is lucky to welcome Ashley Horne, Chief Marketing Officer at Womble Bond Dickinson (US) to the CMO Series to discuss this very topic.

​Ashley and Ed explore: 

• The traditional approach to content marketing at Womble Bond Dickinson 

Building relationships and establishing meaningful connections, both with clients and attorneys, is a fundamental facet of a legal marketing and business development role.

That’s the theme of the LMA’s MidWest Conference happening in October, and today, Ed Lovatt is very lucky to welcome the keynote speaker, to give us a glimpse of what to expect from the event, plus his industry experience on the topic.

Rich Bracken, former legal BD and client service Director turned motivational speaker and high-performance coach, joins us to discuss the power of personal branding, emotional intelligence, and empathy in legal marketing and BD, as well as a sneak preview of his upcoming keynote, Become Unstoppable!

Rich and Ed explore:

• Rich's career journey from legal marketing and BD to his current role as a speaker and coach

In this episode of the CMO Series Podcast, we dive into what it takes to deliver a successful research project; sharing top tips for professional services marketers. 

• The first step to successfully getting a research project off the ground

Gone are the days when a website is merely a law firm’s online storefront. Clients now anticipate a higher level of engagement. They seek tailored content, consistently delivered, addressing pertinent topics relevant to their businesses.

• The moment Alison realized the importance of content marketing and why taking a content-forward approach would be pivotal to her work at Torkin Manes

Every CMO in professional services approaches their role from a unique perspective.

• Deborah’s career journey to her current role and why a revenue-generating mindset was central to that journey

The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed transformation both within the marketing team and across the wider firm.

• Shade’s career journey and how he came to his current role at Akin