For any seasoned marketing and BD professional, it can be tempting to make the move into the world of consulting and set up as a sole trader.

• Susanne’s career journey and how she came to be a Marketing and BD Consultant

Across the legal industry, firms are seeing the increasing need for a professional and high-performing business development function. 

• What "formalizing legal BD" means and why it is something that those in BD & marketing roles should be aware of

Ensuring that clients align with a firm's values is vital for a successful legal rebrand. Actively listening to clients, crafting compelling brand narratives, and fostering a cohesive firm culture, all contribute to a brand that resonates and reflects a firm’s long-term strategic direction.

Today, Will Eke has the pleasure of speaking with Noni Garratt-Wall, Head of Marketing at Charles Russell Speechlys, about her journey through the rebranding process as she joins the CMO Series Podcast.

Will and Noni discuss: 

• The reasons behind the rebrand and how the  process began

Developing an effective bid strategy is key to the success of any legal business development function, yet the process often goes into a black box and isn’t fully leveraged by firm leaders.

Deborah and Will explore:

• Deborah’s career journey to her current role at Walker Morris

The role of Communications is the linchpin of effectively managing a law firm’s brand and reputation, not to mention being a key player in the development and success of a firm’s culture. 

• Allan’s career journey to his current role as Chief Communications Officer at Vinson & Elkins 

While remote and hybrid working has become the norm for many, establishing real human connections can be a challenge. Creating a culture of meaningful connection and collaboration in a law firm requires intention.

Eugene McCormick is lucky to welcome someone who has not only created a culture of human connection within the legal marketing and BD team, but across the entire firm and multiple geographies. Melodie Tilley, Chief Client Development Officer at FordHarrison, joins the CMO Series Podcast to share her insights on how to do it effectively.

Melodie and Eugene discuss:

• The point in Melodie’s career she realized the importance of human connection and creating a culture that enables that to happen 

On this episode of the CMO Series REPRESENTS Podcast, Yasmin Zand is lucky to sit down with Terra Davis, Chief Diversity & Talent Development Officer at Knobbe Martens. Terra joins the series to share her journey, why she started advocating for diversity, equity and inclusion, and the critical role of psychological safety in law firms.

The Business Development function is becoming more professional and more valued by services firms, but there is still a need to modernise and bring global teams together to develop best practice approaches.

• Why modernising and globalising a BD function is something Marketing & BD leaders should be thinking about

Every law firm is at a different stage of professionalizing its approach to business development. Today, Will Eke has the pleasure of talking to Nicole Miles the Chief Clients & Markets Officer for Dentons Canada Region, to find out what it takes to build an effective, globally-minded approach to legal business development.

• The importance of BD in today’s firms and what is driving that

In a people-driven business like a law firm, talent isn't just important—it's the linchpin for success. In this episode of the CMO Series, Eugene McCormick sits down with Sona Spencer, Chief Legal Talent Officer at Troutman Pepper, to explore her crucial role as a talent advocate and how talent becomes the driving force behind the firm's commercial achievements.

Sona and Eugene discuss:

• How Sona came to her role at Troutman Pepper and the moment in her journey she realised how critical talent was to the success of the firm