Passle CMO Series Podcast

By Passle

The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing.

Together, we delve into ... more

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FAQs about Passle CMO Series Podcast:

How many episodes does Passle CMO Series Podcast have?

The podcast currently has 168 episodes available.

Passle CMO Series Podcast episodes:

August 08, 2023Episode 106 - Jennifer Becker of Marshall Dennehey on keeping busy lawyers engaged in business development
Building a book of business is crucial for lawyers, but engaging them in business development can be a challenge. Many lawyers receive little to no exposure to marketing and business development during their education, making it difficult to naturally embrace this vital aspect of their careers.

Today Cam Dobinson is lucky to be joined by Jennifer Becker, Director of Marketing & Business Development at Marshall Dennehey to discuss how to engage busy lawyers in the critical function of business development.

Jennifer and Cam discuss:
How Jennifer came to her role in legal marketing & business development and the moment she realised the importance of engaging lawyers in BD
The attitude and approach that lawyers have to marketing & business development
How to successfully approach engaging lawyers in BD
How to cater to different personalities and approaches across a large number of lawyers
Key programs that have engaged lawyers and produced good results
Advice for marketing and BD leaders looking to engage their lawyers in business development
...more
19min
August 01, 2023Episode 105 - Megan Senese of Stage on taking a client-first approach to legal business development
While understanding the client's needs is a fundamental skill in legal business development, traditional protocols and precedents can inadvertently hinder business growth.

On this episode of the CMO Series podcast, we explore the challenges that professionals face in building successful client relationships with someone well-versed in doing just that both in-house and now as a consultant.

Ed Lovatt is lucky to sit down with Megan Senese, Co-founder of Stage, to share her journey of transitioning from Big Law to entrepreneurship. Together with her former colleagues, she founded Stage, a marketing and business development company aimed at assisting busy lawyers in expanding their practices.

Megan reflects on the lessons learned from starting a new venture in the legal industry, offering valuable insights and practical tips that in-house business development teams can apply to enhance their strategies and drive growth.

Megan and Ed discuss:
Megan’s unique career in professional services from KPMG to legal, and now setting up Stage with her former in-house team
The importance of a client focus in business development
The different approaches to BD Megan discovered after starting her own company
The key opportunities for BD that law firms could take advantage of, based on her in-house career experiences
The significance of understanding the clients and how you go about learning that information and delivering value
Advice for in-house BD professionals looking to take a more client-focused approach
...more
27min
July 25, 2023Episode 104 - Andrea Burke of WilmerHale on Charting your Career Progression in Legal Marketing
There’s no clear path to a successful career in legal marketing, but there are emerging trends and development opportunities that professionals can lean into to progress in a legal marketing career.

Someone able to offer guidance for others looking to take a more direct route to a role within the profession is Andrea Burke, Director of Client Development at Am Law 50 global law firm, WilmerHale.

Ed Lovatt welcomes Andrea to the CMO Series to discuss her career journey and top tips for professionals looking to advance in the industry.

Andrea and Ed explore:
Andrea’s 10-year career at WilmerHale and her journey to her role now
The key approaches to developing a legal marketing team
The important considerations in terms of professional development opportunities when it comes to recruiting and retaining team members
How legal marketing professionals can recognise the right time to make a move
The key criteria legal marketing candidates should be looking for when assessing a firm
The questions candidates should be asking a prospective firm that would indicate if they are the right or wrong fit
How candidates can make themselves more marketable to law firms
Advice for those Legal Marketing professionals looking at their career paths
...more
32min
July 18, 2023Episode 103 - Áine Bryn of Marsh McLennan on Demonstrating the Strategic Credibility of the Marketing Function
On today’s episode of the CMO Series, we shed light on an often-misunderstood aspect of professional services firms - the marketing function. Traditionally seen as a cost center, it has emerged as a strategic player in driving growth and profitability.

Cam Dobinson is lucky enough to welcome Áine Bryn, a seasoned expert in building and showcasing the credibility of the marketing function. As Partner and Chief Marketing Officer at Marsh McLennan, Áine brings a wealth of experience and insights to the table.

Together, they explore the pivotal role marketing plays as an enabler of business development and how it contributes to the overall strategic vision.

Áine and Cam discuss:
What the landscape currently looks like for professional services marketing teams
The importance of a commercial mindset and "speaking the language of the business", and the alignment between Marketing and Sales
The key elements of credibility and how marketers can demonstrate those to the firm
Why content is essential to demonstrating credibility and Áine’s approach to delivering value to clients
Advice for anyone looking to demonstrate the credibility of the marketing function within their firm
...more
18min
July 11, 2023Episode 102 - Michelle Murray on Key Client Programs: What Your Firm Needs to Know
Effective Key Client programs can be the defining factor to the overall success of a firm.

In this episode, we delve into the world of Key Client programs and their significance in driving business growth. We have the privilege of speaking with Michelle Murray, an experienced professional who has written the playbook for implementing successful Key Client programs.

Michelle joins James Barclay to share her expertise as an LMA President, Global BD Director, CMO, and Strategic Projects Director, as we explore the critical aspects of Key Client programs and learn valuable insights from Michelle's wealth of experience.

In this conversation, Michelle and James explore:
How to describe and introduce a Key Client program to a firm
The key steps involved in launching a successful Key Client Program
What an effective Key Client program looks like, and how to assemble the participants
How to determine the level of service provided in a Key Client program
How to build consensus within the firm for a Key Client program, and how to allocate resources
The most common mistakes firms make when implementing Key Client programs
The key metrics to measure the success of a Key Client program
Advice to others looking to create a successful Key Client program
...more
23min
July 05, 2023Episode 101 - Drinking from the firehose: Sarah Kempsey of Montgomery McCracken on the first 12 months as a new CMO
Throughout the CMO Series Podcast, we've delved into the challenges faced by legal Chief Marketing Officers. Few periods in a CMO's career are as demanding as the first 12 months in the role. Today, Eugene McCormick has the privilege of speaking with a true trailblazer who has thrived under this pressure. Join us in welcoming Sarah Kempsey, CMO at Montgomery McCracken.

Drawing from her wealth of experience, Sarah shares invaluable insights on navigating the complex landscape of legal marketing. From establishing a strong foundation to overcoming obstacles, she offers practical advice and strategies tailored for new CMOs.

Sarah and Eugene discuss:
Sarah's journey to her current role as CMO
Highlights of Sarah's 12-month tenure as a CMO
Sarah's proudest accomplishments and biggest challenges
Navigating the absence of a playbook and finding the right approach
Personal growth and changes throughout the 12 months
Sarah's one key piece of advice for legal marketers facing ambitious and challenging times
...more
31min
June 29, 2023 Episode 100 - Celebrating 100 episodes and exploring the future of professional services marketing
Welcome to a milestone episode of the CMO Series Podcast. We're pulling out all the stops to celebrate our 100th episode by taking a look back at our favourite moments as well as a sneak peek into the future of professional services marketing and business development.

I'm thrilled to be joined by Yasmin Zand, as we embark on a journey through the realm of modern marketing. We'll uncover the fascinating world of the composable approach to website architecture and explore the remarkable ways AI can supercharge your content marketing efforts. Plus, we'll share invaluable insights gleaned from our incredible guests, who spilled their secrets on successful law firm rebranding, building enterprise-scale websites, and forging a digital-first strategy.

A big thank you to our guests, including Julie Stott, CMO at Travers Smith, Mary-Anne Russell, Global Managing Director of Marketing & Sales Enablement at AMS, Crossley Sanford, Managing Director at Ankura and Barney O’Kelly, UK Marketing Director at AlixPartners who left us awestruck at CMO Series Live in London. And heartfelt thanks to all the guests who have made the CMO Series the success it is today. Get ready for more amazing spotlights over the course of the next 100 episodes!

...more
36min
June 20, 2023Episode 99 - Behind the scenes of a legal rebrand with Erica Roman of Cole Schotz
Rebrands. They can be some of the most exciting and challenging projects a legal marketer can take on.

On today’s episode of the CMO Series, we’re lucky to welcome someone who has recently completed a law firm rebrand. Charles Cousins sits down with Erica Roman, Chief Marketing and Business Development Officer at Cole Schotz, to discuss the project, its challenges, successes and how it all came about.

Charles and Erica explore:
How Erica came to be the CMO at Cole Schotz and at what point on the journey she recognised a rebrand was needed
How to approach early conversations about the website and the need for redesign
The process from start to finish and the type of internal resources required for the project
How to involve the wider firm and the approach to getting feedback
Where the direction of "Lawyering is our Art" came from
The biggest challenge of the project and the biggest success
Advice for others looking to be successful in leading rebrands within their law firm
...more
21min
June 14, 2023 CMO Series REPRESENTS - Born This Way: Roy Sexton of Clark Hill on Inclusion, Community and the Role of Leadership
On this episode of CMO Series REPRESENTS, Yasmin Zand is lucky enough to sit down with Roy Sexton, Director of Marketing at Clark Hill and 2023 Legal Marketing Association President, to discuss his journey both inside and outside of the professional services marketing industry.

Roy discusses how his formative experiences as a gay man have impacted his approach to leadership and why finding safe and inclusive communities that allow him to be his authentic self have become so central in his career.

The conversation delves into Roy’s childhood, passions, and why his headline performance at the 2023 LMA Annual Conference in Florida was so poignant in supporting the LGBTQ+ community at that moment.

Listen in full to hear Roy’s story and his advice for others looking to be comfortable and authentically themselves in their professions.

...more
26min
June 13, 2023Episode 98 - Suzie Williams of McMillan on The Client Experience & Differentiating the Firm’s Brand
It’s often challenging to fully illustrate what differentiates a law firm from others in the market. Being able to articulate the unique value a firm offers is a key element of the role of the CMO.

Today on the CMO Series, Charles Cousins is lucky enough to dive into this topic with Suzie Williams, National Director, Marketing & Business Development at McMillan.

Suzie and Charles discuss:
Suzie’s journey to her role at McMillan and the specific moment differentiation became a key consideration
The importance of client listening and feedback
How to demonstrate the talent and experience within your firm in an authentic way
The role of the marketing team in building diverse teams
Advice for others trying to build a point of difference for their firm
...more
27min

FAQs about Passle CMO Series Podcast:

How many episodes does Passle CMO Series Podcast have?

The podcast currently has 168 episodes available.

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