Our celebration of leading women in professional services marketing continues on this week’s episode of CMO Series REPRESENTS where we explore the power of networks and why building and sustaining strong relationships with peers in professional services marketing can be key to longevity and success within the industry. 

Law firms increasingly see their brand and digital presence as key to growth. With this demand, there is more pressure on marketing teams to execute successful redesigns and rebrands which often turn into the most complicated marketing projects.

• Rachael’s background and how she came to be CMO at Liskow

Celebrating leading female voices during Women’s History Month and beyond, we catch up with a brilliant group of women in professional services marketing and business development to hear how they have built successful careers and the importance of planning ahead when carving your path in the industry. 

Professional service firms are well versed in reacting to large-scale events, whether it’s an economic crisis, a global pandemic or regulatory changes. How firm leaders respond, manage and communicate the subsequent impact with their people and clients is critical.

• The immediate response when the hurricane hit and the first priorities

On Episode 2 of CMO Series REPRESENTS, we continue the conversation with leading women in professional services marketing, this week discussing the importance of bringing your authentic self to the workplace.

The way we consume content has changed and clients have come to expect more personalised, relevant content that is delivered when they need it. This escalated shift to digital we’ve experienced in recent years presents fresh opportunities for professional service marketers.

• What the content marketing landscape looks like for professional services firms today

To celebrate International Women’s Day 2023, we reached out to women across professional services marketing and business development to learn about their lived experiences in the industry.

In the year that will undoubtedly go down in history, 2020, Robyn Addis showcased her entrepreneurial spirit and keen eye for talent on LinkedIn. She featured her friend and family photographer, using the hashtag #FollowFriday, and what began as a simple tribute quickly snowballed into an incredible following. Robyn's unwavering dedication to spotlighting remarkable women saw her continue the tradition of featuring phenomenal individuals every Friday.

Taking her #FollowFriday journey to the next level, Robyn conceived of an ambitious plan to unite these incredible people and more. The result is nothing short of remarkable; the #FollowFriday conference, taking place this International Women's Day (8 March), promises to be an event unlike any other. It is a testament to Robyn's hard work and vision that she has succeeded in amassing a community of over 160 attendees, all eager to collaborate, share their experiences, and elevate each other's careers and lives.

On this episode of the CMO Series, Yasmin Zand has the pleasure of sitting down with Robyn to learn about the origins of #FollowFriday, what attendees can expect from the conference, and how others can get involved. 

Gaining trust with your firm’s key stakeholders is key to successful marketing and business development. But engaging attorneys in your key marketing programs can have its challenges. Limited time, resources and visibility within the firm can stifle even the most effective marketing initiatives.

• Morgan’s career journey to her current role at Galloway and how those experiences have shaped her approach

Marketing and business development professionals are often considered change agents. Shifts in technologies and industries present exciting and new opportunities. Managing those, alongside the personal changes that team members experience, is a skill marketing leaders will need to hone for long-term success.

Ali and Anna discuss: 

• Pivotal moments in Anna’s career and personal life that influenced her role at Cranfill Sumner