Our guest this week on the IBJ Podcast is a great example of the surging

interest in ETA—shorthand for entrepreneurship through acquisition. Pat East and his wife founded a digital marketing company from scratch in the early 2000s and turned it into a behemoth with 75 employees and $10 million in annual sales. They sold it in 2020, which allowed East to focus more on his other role as executive director at The Mill, a nonprofit Bloomington co-working space and entrepreneurship center. He recently stepped down from The Mill in hopes of getting back into business for himself, and he discovered that Indiana doesn’t have a very robust community for aspiring entrepreneurs interested in ETAs. So he’s hosting meetups across the state to help fill that gap while he searches for his opportunity. In this week’s podcast, East discusses his exit from Hanapin Marketing, provides tips for those considering ETAs and breaks down the warning signs entrepreneurs should beware.