Path to Simple

Do you ever feel like your clients see you as a cog in the wheel? Replaceable? Interchangeable with someone else who does what you do?

Years ago, I had a bank as a client. They believed their values, "Service, Loyalty, Integrity, Honesty" were enough to set them apart from every other small bank on the planet.

Spoiler alert: they weren't. They were getting crushed by the competition and couldn't figure out why.

It's because they were playing by the industry's rules—and not setting themselves apart ... for real. When a client sees you as replaceable, a few things happen:

On this week's show, you'll see what happens when you "monetize your mind" and create a business that's wrapped around the way you think (which is WAY more difficult to replace in the open market).

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Have you hit the ceiling of complexity in your business yet?

If you haven’t, you’ll likely face the challenge of trying to grow the impact of your business beyond where you’re at now.

Defining the “ceiling of complexity” is super simple: you hit a level of success and then the stuff you did to generate results stops working.

On the surface, it might seem like you’re stuck.

I hit that limit when I was working 60, 70, 80 hours a week in my digital agency. We tapped out just under 7-figures. Because, frankly, that's when everything kind of exploded. I couldn't work more. I could not give more hours. I had a wife that I wanted to stay married to. I had kids growing up that I wanted to see. 

For that alone, things had to change.

That's when I discovered the four levels of "Monetizing Your Mind" I talk about on this week's show.

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One of my mission in this world is to help people stop trading their time for money.

And one of the biggest benefits of being an entrepreneur is generating income 24/7 without being directly involved - it's called Freedom.

The way I do that primarily is by helping folks create scalable digital products - whether it be online courses, coaching programs, virtual summits, etc.

In this episode, I share 4 secrets fears that holds people back - and in this context, building digital products.

Show Notes

[03:19] Fear #1: Money

[04:36] Why entrepreneurs get stuck financially

[07:42] Fear #2: I don't have time

[10:19] Secret Fear #3: I have no confidence.

[15:03] Secret Fear #4: Finding the right time

For those who may not know, I used to be a pastor before launching Think Digital, but I was really interested in social media and digital marketing.  I found myself coming up with excuses everyday as to why I cant launch my digital product. I felt that people may think that I am a fraud, no business experience,  no team, and my biggest excuse of all - there are a million people who are talking about digital marketing.

Finally, I have a friend who shifted my way of thinking about digital products, and I eventually stopped making excuses.

Show Notes

[01:44] The conversation that changed the way I think about digital products

[03:25] The three shifts in concepts that completely changed my family's life

[05:00] The hurdle in creating digital products

As a white person, there's only so much that I can understand of what it means to be in a minority.

And in light of the recent events  with George Floyd, it is imperative that we have a conversation with someone who truly understands the struggle and what it means to be black.

That's why in this episode, we have my good friend, Jean Perpillant. He's the owner of Design Theory -  a digital agency in South Orlando; providing services in web design, photography, and digital strategy solutions.

Tune in as we talk about micro aggressions, white privilege , and entrepreneurship

You know how friend zone, or being in the friend zone works. A guy or a girl giving tremendous amount of care and support to their special someone. And after all the effort, they're just...friends.

Your business can suffer the same fate as well. I was put in the business friend zone with the clients that I wanted to work with, where I would show interest in working with a client or have a desire to work with a client.

Have you ever been in this situation?  Listen in as I'll share 3 steps no how you can break out of the business friend zone.

Show Notes

[1:00] How "Friend Zone"  in the relationship setting works

[02:38] Friend Zone in the business perspective

[04:36] Step 1: Create some friction in your market

[05:56] Step 2: Teach the "what" and sell the "how"

[07:28] Step 3: Increase your opportunity volume

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This week's episode is going to be very short, sweet, and to the point.

There's a lot going on outside the world of business, particularly here in the United States. 

And In light of the recent events, especially with the death, or rather, murder of George Floyd, I felt the compulsion to get my thoughts out on paper and share that with you. 

This is called "Isn't Racism Over?

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Distractions are everywhere.

Little interruptions - like email, Slack messages, notifications - these distractions get us out of our flow.

And brain studies show that it takes the brain 30-45 minutes to get back into the groove after a distraction.

In this episode, I'll share how you can get rid of distractions, take back your time and increase your productivity

Show notes:

[00:55] We thought we are productive

[02:05] The power of distractions

[03:00] How I get rid of distractions?

[05:37] Action step

We are in an unprecedented time. Coronavirus is here and everything is uncertain.

If you don't have the mental tools to stay afloat during this period, it can suck you into the "doom loop".

That's why it is so vital right now to have a trusted network and advisers that you can go to in times of trouble. They can help you stay focused on opportunity, productivity, and growth.

And in my network, it's Bryan Dewhurst and Phillip Ramsey of Uncommon Wealth Partners.

They're also the hosts of The Uncommon Life Project where they guide you to asking different questions, considering different paths and building a life that fits your unique definition of what your uncommon life might be.

We went unscripted and shared our perspectives on the whole coronavirus situation, especially how you can get through this.

Show notes:

[06:58] What's our current situation

[09:35] Corporate Share Buyback Loop In a Nutshell

[14:40] Effects of the pandemic to small business owners

For small business owners, this is the opportunity of the lifetime if you positioned your firm well and is sitting in cash

[17:26] How to respond in light of this pandemic

Business as usual is now out of the door

[23:00] Creative ways that business owners can do to build and grow their business

[32:43] How can someone who lost everything move forward

Welcome to the first episode of this series called BULLETPROOF YOUR BUSINESS.

Let's be real. We've been in an upmarket for the last decade where our businesses started in but the reality is, we're rapidly approaching a down market.

And in light of recent events, answering this question becomes paramount:  "How can you make your business survive and thrive regardless of the business environment?"

One of them is by downsizing your economic footprint.

I share an exercise that you can do to downsize your economic footprint and get rid of unnecessary business expenses.

You'll be amazed by how this can save you hundreds or even thousands of dollars every month to further grow your business.

Show notes

[3:00] How To Downsize Your Economic Footprint

[05:52] Downsizing your team members and collaborators

[08:02] Interest fees, credit card payments, and debt servicing.

[10:30] Why you should not cut on your Ad Spend