Content marketing. Seth Godin said, “it’s the only type of marketing left.” But, what if he’s wrong? Seems like everyone knows we’re supposed to do it...right? But why does it seem like such a pain in the @$$?

Well, because if you ignore these 3 truths, it usually is:

When you try and sound like everyone else, you lose.

When you try to cover every single platform, you lose.

When you take content marketing for granted, you lose.

So let’s not have you lose. Let’s get you winning when it comes to content marketing. Because content marketing isn’t actually the point.

The point is to make your business more profitable, more sustainable, and more….fun.

When done right, and in accordance with the 3 truths I talk about on today’s show, content marketing can be all those things...and more.

If you’re a true entrepreneur, you’re not made to do the work. You’re the visionary. And it’s impossible to be both the visionary and the tactician—they work against each other when one person is trying to fill both roles.

In fact, if you’re doing 50% or more of the fulfillment work in your business, you’re in a dangerous place...

...and if you don’t course correct, one of three things will happen (I’ve seen this a million times):

You tell yourself to keep pushing, keep grinding, keep pounding for just a little bit longer...and nothing ever changes. 

No amount of time management hacks are gonna fix this issue. Unless you simplify your offer and rebuild it for scale, you’ll always be stuck.

You reach the point of burnout and throw together a team, in desperation, so that you can GET OUT of fulfillment mode. 

The only problem? 

You haven’t built the foundation. You don’t have fulfillment processes, onboarding automation, support SOPs, troubleshooting sequences, culture guidelines, or communication pipelines set up. 

So, your default team culture is chaos, and your clients take the hit. Big time.

You’re so DONE with fulfillment work and technician tasks that you start to make rash decisions. You kill offers, fire clients, and launch random new products.

You say things like: “I’m never taking on another done-for-you client again.” “I want to quit.” “I hate my business.” “This isn’t worth it anymore.”

The entrepreneurs that reach this stage almost always end up burning their business to the ground. They’re just too exhausted to keep going, and they no longer have the bandwidth for profit-focused rebuilding, intentional restructuring, or team development.  

If any of this sounds familiar, I’ll give you the steps to avoid all 3 of these fates on this week’s show. 

Go get ‘em,

Justin

 If your ship is sinking, would you rather plug the hole or get a bigger bucket? Of COURSE you’d plug to hole first! So why, when it comes to our calendars and hectic work schedules, do we try and get a bigger bucket?

It makes no sense!

The only way to really save time is by doing less.

But that’s easier said than done, especially when we have so many peoples, places, and things competing for our time.

On this week’s podcast, I get super practical in how I’m able to run most of my businesses in 20 hours per week. Sometimes more, most often less. 

Spoiler alert: it’s rarely about buying a new app or journal or subscribing to the latest productivity trend. Those things help, but they’re the appetizer to the main dish. And that entree? It’s digging into your purpose. What you do better than anyone else on the planet.

When we don’t know the answer to that question, we’ll spin our wheels endlessly.

Accomplishing much, but feeling satisfied with none of it.

So let’s get you re-oriented around time, so you’re in control of it rather than responding randomly to the demands placed on you by others.

I want you to give your time to the people and projects you hold near and dear. Nothing less.

Word?

Word.

Ever have someone tell you, “You can’t always do the stuff you love, ya know!” Well I call BS. I’m here to tell you that not only is it possible to love what you do, it’s your responsibility to not rest until you do.

People who love what they do live longer, impact more people, and last longer in business. It’s a proven fact. No magic “woo-woo” thinking...it’s just science.

See, there was a time not too long ago where our business was growing like gangbusters…

I was hiring people left and right…

Signing new clients every week…

AND TOTALLY MISERABLE.

I got sidetracked by the allure of undisciplined growth and paid the price for it: anxiety, frustration, and a nagging sense of dread...all because I wasn’t loving what I was doing.

I knew I had a choice. Just like you do: 1.) Keep going and make money doing what I didn’t enjoy, 2.) take a step back, analyze the situation, and change directions as-needed.

I chose door #2.

And at the core of that decision as a simple little process I walked myself through at the prompting of a friend. This process not only helped me identify why I was so miserable, but it set my sights on what I wanted my business to actually look like.

I unpack that process on today’s show. If you’ve ever felt like you want a change but aren’t sure why, this episode was made just for you.

Most days, my life feels pretty normal. I wake up at 7am—without an alarm. I eat the same thing for breakfast every day. I drive to my Think Digital office in downtown Des Moines, Iowa. Nothing exciting about that.

Since I’m so used to my own routine, I FORGET that my life is actually pretty weird, at least within the internet marketing space.

And whenever I hang out with other agency owners and service providers…

...their jaws DROP when I tell them what my daily schedule looks like.

Inside this entrepreneurship subculture, my schedule is downright BIZARRE.

Most of my business friends work sixty hour weeks, take their laptops on vacation, answer emails from their phones on date nights, stay up late finishing client work, spend every spare minute chasing new clients, worship Gary Vee, and say stuff like “it’s so hard to hire / delegate / systemize / find good people.”

And I call bullsh*t.

This week's episode explains why...and what you can do if you're done worshiping at the altar of HUSTLE.

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