Path to Simple

When you write a great blog article, a winning FB ad or a converting marketing email, what do you do next?
It feels great to write it off as a win and be happy about the money, pride or fame.

While there’s nothing wrong with celebrating your wins, doing this wastes potential. The truth is: By using a step-by-step process described in detail in this episode, you can multiply the value your biggest winners create for you.

In this episode, Justin describes what he calls “Message Mirroring” so you can multiply your numbers without multiplying your workload.

Show highlights include:

- The difference between the commonly known content repurposing and message mirroring. (3:55)
- How much of a jump in conversion Message Mirroring could get you. (5:50)
- An underrated use for your email list—use this 30 second trick to get a hyper-reactive audience. (7:00)
- How to convert people who ignored your previous marketing. (12:40)
- The one “make or break” thing which must be fulfilled for effective Message Mirroring. (15:55)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

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As a listener of this podcast, you’re interested in making more money with paid traffic and marketing in general. Whether you enjoy tinkering with your own ads or don’t want to have to do anything with the tech, the thought of hiring someone to do it for you has probably entered your mind.

And it makes perfect sense: Hiring an agency or a skilled freelancer can give you back your free time, take the work off your shoulders and increase your marketing ROI.

But to see those results, you need to know how to hire the right agency or freelancer. That way, you can avoid having your ads “taken hostage”, overpaying or, worst of all, making your FB ads headache worse AND more expensive.

In this episode, you’ll learn which questions you need to ask before you hire anyone to do your paid traffic.

Show highlights include:

- If you want to boost your business, run away when an agency or freelancer tells you these common success metrics. (3:55)
- The bare minimum an agency should do for you (hint: It’s NOT a 2-to-1 ROI or anything to do with money). (7:20)
- Two metrics every FB ads professional needs to help you improve—else they don’t know what they’re doing. (7:45)
- Why paying an agency a percentage of your ad spend is outdated and creates a conflict of interest (not in your favor). (13:10)
- An exact list of what an agency should do for you. (16:00)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/

As a listener of this podcast, you’re interested in making more money with paid traffic and marketing in general. Whether you enjoy tinkering with your own ads or don’t want to have to do anything with the tech, the thought of hiring someone to do it for you has probably entered your mind.

And it makes perfect sense: Hiring an agency or a skilled freelancer can give you back your free time, take the work off your shoulders and increase your marketing ROI.

But to see those results, you need to know how to hire the right agency or freelancer. That way, you can avoid having your ads “taken hostage”, overpaying or, worst of all, making your FB ads headache worse AND more expensive.

In this episode, you’ll learn which questions you need to ask before you hire anyone to do your paid traffic.

Show highlights include:

- If you want to boost your business, run away when an agency or freelancer tells you these common success metrics. (3:55)
- The bare minimum an agency should do for you (hint: It’s NOT a 2-to-1 ROI or anything to do with money). (7:20)
- Two metrics every FB ads professional needs to help you improve—else they don’t know what they’re doing. (7:45)
- Why paying an agency a percentage of your ad spend is outdated and creates a conflict of interest (not in your favor). (13:10)
- An exact list of what an agency should do for you. (16:00)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/

As an entrepreneur, you might have considered working with an agency or ad manager. Maybe you’re even currently working with one.

As an outsider to the world of running ad campaigns, listening to them talk about what they’ll do might be confusing at best and infuriating at worst. All the jargon really doesn’t help you comprehend where your marketing budget actually goes to.

This secrecy is so common for good reason: Many agencies want you to believe what they’re doing is something you can’t do so you don’t get rid of them.

In this episode, Justin pulls back the curtain and shows you how FB ads are mostly a process which you can learn.

Show highlights include:

- Why Vegas magic shows are exactly like parts of the marketing world—and why to look for your industry’s “Penn and Teller”. (1:40)

- Why FB ads aren’t as mysterious as you might think and what the world really looks like. (4:35)

- Why to avoid people who pretend their services will fix all your business problems. (6:40)

- Two things which DON’T suffice to qualify top-tier ad managers. (8:50)

- How to “spy” on your competitors and idols to model your ads off of what’s already successful—no expensive, complicated software needed. (10:10)

- What great agencies spend half of their time on. (13:40)

- The one thing no one will ever be able to teach in marketing… and it’s not “following your passion”. (16:40)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/

As an entrepreneur, you might have considered working with an agency or ad manager. Maybe you’re even currently working with one.

As an outsider to the world of running ad campaigns, listening to them talk about what they’ll do might be confusing at best and infuriating at worst. All the jargon really doesn’t help you comprehend where your marketing budget actually goes to.

This secrecy is so common for good reason: Many agencies want you to believe what they’re doing is something you can’t do so you don’t get rid of them.

In this episode, Justin pulls back the curtain and shows you how FB ads are mostly a process which you can learn.

Show highlights include:

- Why Vegas magic shows are exactly like parts of the marketing world—and why to look for your industry’s “Penn and Teller”. (1:40)

- Why FB ads aren’t as mysterious as you might think and what the world really looks like. (4:35)

- Why to avoid people who pretend their services will fix all your business problems. (6:40)

- Two things which DON’T suffice to qualify top-tier ad managers. (8:50)

- How to “spy” on your competitors and idols to model your ads off of what’s already successful—no expensive, complicated software needed. (10:10)

- What great agencies spend half of their time on. (13:40)

- The one thing no one will ever be able to teach in marketing… and it’s not “following your passion”. (16:40)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/

You might’ve noticed many of the marketing campaigns you see are suspiciously similar to other campaigns. And it’s true: Once something is successful in one area, entrepreneurs and marketers flock to the market to profit off of the idea.

While some entrepreneurs draw inspiration, add their own twist and execute their own unique strategy, other „marketers“ ruthlessly steal.

In this episode, you’ll learn what do do when your successful idea gets copied or stolen (without getting lawyers involved).

Show highlights include:

- What Mexican restaurants know about optimizing for speed vs. optimizing for quality. (2:40)

- An example of being influenced by something vs. theft. (8:15)

- Why you can’t avoid people copying you—and why that’s a good thing. (9:50)

- Two steps you can take when others steal your work. (14:15)

- What to do when your work gets ripped off. (15:40)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/

You might’ve noticed many of the marketing campaigns you see are suspiciously similar to other campaigns. And it’s true: Once something is successful in one area, entrepreneurs and marketers flock to the market to profit off of the idea.

While some entrepreneurs draw inspiration, add their own twist and execute their own unique strategy, other „marketers“ ruthlessly steal.

In this episode, you’ll learn what do do when your successful idea gets copied or stolen (without getting lawyers involved).

Show highlights include:

- What Mexican restaurants know about optimizing for speed vs. optimizing for quality. (2:40)

- An example of being influenced by something vs. theft. (8:15)

- Why you can’t avoid people copying you—and why that’s a good thing. (9:50)

- Two steps you can take when others steal your work. (14:15)

- What to do when your work gets ripped off. (15:40)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/

If you’re an entrepreneur or a marketer, you’ve probably heard one word a million times: Content. Some people love content, others hate it. Some create content daily, others yearly.

But most importantly, there doesn’t seem to be a clear consensus on content.

This episode shines light on the topic of content and shows you what types of content there are and how to create content people love—and what never to do when you create content.

Show highlights include:

- How good content can get you meetings with people you never would’ve dreamed of meeting. (3:30)
- The biggest mistake you can make in content creation. (5:45)
- Why never to create content in “jargon-speak”. (7:40)
9 ways to measure if your content creates the impact you want it to have. (13:45)
- How content can create credibility and authority—even when you have NO money or network. (19:30)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/

If you’re an entrepreneur or a marketer, you’ve probably heard one word a million times: Content. Some people love content, others hate it. Some create content daily, others yearly.

But most importantly, there doesn’t seem to be a clear consensus on content.

This episode shines light on the topic of content and shows you what types of content there are and how to create content people love—and what never to do when you create content.

Show highlights include:

- How good content can get you meetings with people you never would’ve dreamed of meeting. (3:30)
- The biggest mistake you can make in content creation. (5:45)
- Why never to create content in “jargon-speak”. (7:40)
9 ways to measure if your content creates the impact you want it to have. (13:45)
- How content can create credibility and authority—even when you have NO money or network. (19:30)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/

When you’re in business for yourself, you know what risk feels like. Sometimes you take small risks, other times you place a huge bet.

Whatever way you think about risk, you need to be cautious:

Shying away from risk can stifle your growth, but taking huge risks can end in ruin.

In this episode, you’ll learn how to think about risk (and guarantees) in a productive way so you can grow your business and live the life you want.

Show highlights include:

- 3 small risks you can take to advance your business without risking ruin (do these if you know something needs to change). (3:55)
- 3 questions to write down and answer yourself to learn your attitude towards risk and determine your future. (5:00)

- Why a guarantee can’t fix your fear of risk. (8:35)

- How guarantees can be unethical. (10:15)

- What the difference between a jet fighter and a commercial airliner means for investing in your business. (12:35)

- The worst, yet common way to hire which can make your investment worthless. (17:35)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/