Path to Simple

When you’re in business for yourself, you know what risk feels like. Sometimes you take small risks, other times you place a huge bet.

Whatever way you think about risk, you need to be cautious:

Shying away from risk can stifle your growth, but taking huge risks can end in ruin.

In this episode, you’ll learn how to think about risk (and guarantees) in a productive way so you can grow your business and live the life you want.

Show highlights include:

- 3 small risks you can take to advance your business without risking ruin (do these if you know something needs to change). (3:55)
- 3 questions to write down and answer yourself to learn your attitude towards risk and determine your future. (5:00)

- Why a guarantee can’t fix your fear of risk. (8:35)

- How guarantees can be unethical. (10:15)

- What the difference between a jet fighter and a commercial airliner means for investing in your business. (12:35)

- The worst, yet common way to hire which can make your investment worthless. (17:35)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/

When you pay your employees, buy ads or just spend your time on your business, you probably think of it in terms of ROI.
ROI is an important metric in business.
You most likely think of ROI as a measurement for financial transactions. This episode clears up this common misconception.
While ROI is a good metric for investments, a second (perhaps more important) type of ROI is often neglected.

In this episode, you learn all about the second type of ROI and how you can build a better life and business by focusing on this metric. Plus, you learn why focusing purely on financial ROI on your business and life can make you less happy and devour your free time.

Show highlights include:

- The under appreciated second type of ROI you can focus on to improve your life. (3:20)
- Why starting a business can be a great way to get a financial ROI—but why the second ROI is negligible for the first few years. (10:50)
- How long successful investors wait to see an ROI. (14:55)
- How to maximize both types of ROI. (17:10)
- The biggest ROI-problem entrepreneurs have when working with ad agencies. (22:50)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/

When you pay your employees, buy ads or just spend your time on your business, you probably think of it in terms of ROI.
ROI is an important metric in business.
You most likely think of ROI as a measurement for financial transactions. This episode clears up this common misconception.
While ROI is a good metric for investments, a second (perhaps more important) type of ROI is often neglected.

In this episode, you learn all about the second type of ROI and how you can build a better life and business by focusing on this metric. Plus, you learn why focusing purely on financial ROI on your business and life can make you less happy and devour your free time.

Show highlights include:

- The under appreciated second type of ROI you can focus on to improve your life. (3:20)
- Why starting a business can be a great way to get a financial ROI—but why the second ROI is negligible for the first few years. (10:50)
- How long successful investors wait to see an ROI. (14:55)
- How to maximize both types of ROI. (17:10)
- The biggest ROI-problem entrepreneurs have when working with ad agencies. (22:50)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/

In entrepreneur circles, failure is a big topic. People talk about “failing forward” and why failure is so important—others resent failure and want to do it right the first time. Maybe you’re afraid to fail. Maybe you seek out potential failures so you can learn from them.

Whatever your approach to failure is, this episode will clear up your thinking about failure.
You’ll learn about the different types of failure and how they can hurt your business—and how to learn from failure so you don’t make the same mistake again.

Show highlights include:

- How the 80/20 rule applies to your failures—and how to leverage the rule to your advantage. (3:45)
- Why many entrepreneurs unknowingly let failure win. (5:35)
- How Jim Carrey can help you deal with failure. (10:05)
- Why “torpedoing” your business might be a good idea (NOT what you think this is about). (13:45)
- How to spot an informing failure. (15:05)
- Which Jay Abraham book to read to stomach tough “transformational” failures. (19:00)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/

In entrepreneur circles, failure is a big topic. People talk about “failing forward” and why failure is so important—others resent failure and want to do it right the first time. Maybe you’re afraid to fail. Maybe you seek out potential failures so you can learn from them.

Whatever your approach to failure is, this episode will clear up your thinking about failure.
You’ll learn about the different types of failure and how they can hurt your business—and how to learn from failure so you don’t make the same mistake again.

Show highlights include:

- How the 80/20 rule applies to your failures—and how to leverage the rule to your advantage. (3:45)
- Why many entrepreneurs unknowingly let failure win. (5:35)
- How Jim Carrey can help you deal with failure. (10:05)
- Why “torpedoing” your business might be a good idea (NOT what you think this is about). (13:45)
- How to spot an informing failure. (15:05)
- Which Jay Abraham book to read to stomach tough “transformational” failures. (19:00)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/

If you’re an entrepreneur, it’s easy to get overwhelmed. With all the information out there, you might be wondering what deserves your attention—and what’s a waste of time.

In this episode, Justin reveals some big picture insights for you:

He shares the “Targeting Trifecta“, a three-part framework you can use to increase revenue, lower lead cost, become nearly immune to changes in online platforms and gain a crystal-clear focus to guide your business decisions.

Show Highlights:

- How a “healthy“ diet almost gave him Diabetes… and how a similar, common business mistake might threaten your company. (2:10)

- Unsustainable focus mistakes causing your business to be “Out Of Whack“. (5:50)

- Disguise effective ads to read & feel just like content. (16:40)

- Counter-intuitive uses for email lists most marketers don’t tell you about (it’s NOT staying in touch with your leads) (9:40)

- The hidden downside of saving money in your business—and what to spend money on to maximize growth. (14:50)

- Why video ads are way oversold—and the easy-to-produce alternative to make ads effective. (17:10)

- Design decisions which harm ad performance—and the “design“ adjustments which make your ads more effective and cheaper to create. (18:15)

- The difference between two types of marketers—those who lower their ad costs and those who don’t. (20:00)

- The free method to eliminate the guesswork and be almost certain your ad will work the first time. (20:35)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

If you’re an entrepreneur, it’s easy to get overwhelmed. With all the information out there, you might be wondering what deserves your attention—and what’s a waste of time.

In this episode, Justin reveals some big picture insights for you:

He shares the “Targeting Trifecta“, a three-part framework you can use to increase revenue, lower lead cost, become nearly immune to changes in online platforms and gain a crystal-clear focus to guide your business decisions.

Show Highlights:

- How a “healthy“ diet almost gave him Diabetes… and how a similar, common business mistake might threaten your company. (2:10)

- Unsustainable focus mistakes causing your business to be “Out Of Whack“. (5:50)

- Disguise effective ads to read & feel just like content. (16:40)

- Counter-intuitive uses for email lists most marketers don’t tell you about (it’s NOT staying in touch with your leads) (9:40)

- The hidden downside of saving money in your business—and what to spend money on to maximize growth. (14:50)

- Why video ads are way oversold—and the easy-to-produce alternative to make ads effective. (17:10)

- Design decisions which harm ad performance—and the “design“ adjustments which make your ads more effective and cheaper to create. (18:15)

- The difference between two types of marketers—those who lower their ad costs and those who don’t. (20:00)

- The free method to eliminate the guesswork and be almost certain your ad will work the first time. (20:35)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/

You probably already know there are many keys to success with paid traffic: Copy, visuals, budget, back-end conversion etc.

You might think getting all these right would guarantee success, but you need to get one thing right so any of this can be effective: Your audiences.

Luckily, Facebook gives you valuable tools you can use to build easy-to-convert audiences and leverage leads you might consider “lost“.

In this episode, Justin breaks down how to make use of these tools and tells you how to market to custom audiences effectively.

Show highlights include:

- The one common type of audience which almost never gets a good return. (4:50)
- Three custom audiences almost any business can create and see a good return with (starts at 6:30).
- Which information to feed Facebook to reliably reach your ideal customers. (11:25)
- Six email segments which enable profitable, low-cost marketing. (11:30)
- One software tool which almost makes you able to „set it and forget it“ your custom audiences. (12:15)
- How to create the most receptive audience—only with data you already have. (19:45)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/

You probably already know there are many keys to success with paid traffic: Copy, visuals, budget, back-end conversion etc.

You might think getting all these right would guarantee success, but you need to get one thing right so any of this can be effective: Your audiences.

Luckily, Facebook gives you valuable tools you can use to build easy-to-convert audiences and leverage leads you might consider “lost“.

In this episode, Justin breaks down how to make use of these tools and tells you how to market to custom audiences effectively.

Show highlights include:

- The one common type of audience which almost never gets a good return. (4:50)
- Three custom audiences almost any business can create and see a good return with (starts at 6:30).
- Which information to feed Facebook to reliably reach your ideal customers. (11:25)
- Six email segments which enable profitable, low-cost marketing. (11:30)
- One software tool which almost makes you able to „set it and forget it“ your custom audiences. (12:15)
- How to create the most receptive audience—only with data you already have. (19:45)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/

If you’re an entrepreneur, chances are you’ve experimented with FB ads or other PPC advertising.

Maybe you’ve seen some success, maybe you’ve failed. It’s tough to watch marketers rake in big money while your PPC isn’t working.

If you think you got burned by Facebook ads, you need to listen to this episode.

Show highlights include:

- The three factors which determine your FB advertising effectiveness. (1:20)
- How to make big long-term marketing moves—quickly. (10:05)
- What you can learn from Jim Carrey to transform your marketing mindset to do profitable online marketing. (13:40)
- An uncomfortable question you need to ask yourself if you want to be successful in business. (18:15)
- What to change when your FB ads just aren’t working for you. (20:55)
- How to know for sure if your offer is good—or if you should change your business. (21:05)
- The most frustrating part of FB advertising—and how to deal with it (21:55).

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/