Path to Simple

Whether you’re trying to improve your content marketing strategy, your bookkeeping or your paid traffic, there is no one tactic which works perfectly for every single business.

This can be frustrating: It creates overwhelm, confusion and even desperation when we don’t know how to move forward. Luckily, there are guidelines and macro-level truths which generate success independent of the micro-level execution.

In this episode, Justin shares how broke businesses fail to be successful in paid traffic and how successful 7-figure companies think about paid traffic to extract big ROIs.

Show highlights include:

- Why not to cling onto your dollars (even if you have few) and why not to freak out when your business takes a dip. (2:30)
- Never use the “word growth hacking” or say “we’ll try it for a bit” in your business—it might make you broke. (4:35)
- The three essential mindsets 7-figure businesses employ for paid traffic and overall business success. (7:45)
- How the stock market mantra “buy low, sell high” lets you skyrocket your paid traffic (it’s NOT buying the cheapest clicks..) (starts at 12:15)
- How even successful paid traffic can destroy your business—and what makes a business able to thrive with effective marketing. (16:30)
- All businesses which run effective paid traffic are based on one characteristic—is yours? (19:00)

Whether you’re trying to improve your content marketing strategy, your bookkeeping or your paid traffic, there is no one tactic which works perfectly for every single business.

This can be frustrating: It creates overwhelm, confusion and even desperation when we don’t know how to move forward. Luckily, there are guidelines and macro-level truths which generate success independent of the micro-level execution.

In this episode, Justin shares how broke businesses fail to be successful in paid traffic and how successful 7-figure companies think about paid traffic to extract big ROIs.

Show highlights include:

- Why not to cling onto your dollars (even if you have few) and why not to freak out when your business takes a dip. (2:30)
- Never use the “word growth hacking” or say “we’ll try it for a bit” in your business—it might make you broke. (4:35)
- The three essential mindsets 7-figure businesses employ for paid traffic and overall business success. (7:45)
- How the stock market mantra “buy low, sell high” lets you skyrocket your paid traffic (it’s NOT buying the cheapest clicks..) (starts at 12:15)
- How even successful paid traffic can destroy your business—and what makes a business able to thrive with effective marketing. (16:30)
- All businesses which run effective paid traffic are based on one characteristic—is yours? (19:00)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/

You might have seen some FB ads out there which you really liked. You could tell they converted—and were probably part of a profitable funnel.

It’s easy to think they know secrets about copy, marketing or persuasion. Secrets you don’t know yet. The truth is: While messaging certainly plays a role, one way successful businesses lower their ad spend and increase their revenue is by using not-so-obvious targeting strategies.

That way, they laser-focus on audiences of reactive prospects instead of broadcasting to strangers (no, this isn’t run-off-the-mill retargeting).

In this episode, Justin reveals 5 strategies successful businesses use to increase revenue and lower cost.

Show highlights include:

- How to turn your email-list opt-outs into profit (people don’t usually unsubscribe because they hate you…) (3:15)
- Which little-known retargeting strategy creates an audience of hyper-reactive prospects to market to. (6:35)
- The two things 7-figure businesses do better—without having a better product or service. (8:10)
- The important difference between custom audiences and lookalike audiences. (9:50)
- What to do before you upload your email list to FB. (13:10)
- Why and how to layer lookalike audiences in your ad sets for hyper-focused audiences. (14:30)
- How to leverage the audiences other businesses have successfully marketed to. (16:20)
- Where to find a bonus strategy—free. (17:55)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/

You might have seen some FB ads out there which you really liked. You could tell they converted—and were probably part of a profitable funnel.

It’s easy to think they know secrets about copy, marketing or persuasion. Secrets you don’t know yet. The truth is: While messaging certainly plays a role, one way successful businesses lower their ad spend and increase their revenue is by using not-so-obvious targeting strategies.

That way, they laser-focus on audiences of reactive prospects instead of broadcasting to strangers (no, this isn’t run-off-the-mill retargeting).

In this episode, Justin reveals 5 strategies successful businesses use to increase revenue and lower cost.

Show highlights include:

- How to turn your email-list opt-outs into profit (people don’t usually unsubscribe because they hate you…) (3:15)
- Which little-known retargeting strategy creates an audience of hyper-reactive prospects to market to. (6:35)
- The two things 7-figure businesses do better—without having a better product or service. (8:10)
- The important difference between custom audiences and lookalike audiences. (9:50)
- What to do before you upload your email list to FB. (13:10)
- Why and how to layer lookalike audiences in your ad sets for hyper-focused audiences. (14:30)
- How to leverage the audiences other businesses have successfully marketed to. (16:20)
- Where to find a bonus strategy—free. (17:55)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/

Chances are you’ve run paid traffic campaigns before. Maybe you’ve even seen success and watched your marketing create steady results for you every day.

While watching your marketing make money like a well-oiled machine is fun, you’ll need to level up eventually to boost your business even more and increase your competitive advantage. You need to scale.

In theory, scaling sounds easy: Just pump more money into the machine that works. In reality, what works on a smaller scale often doesn’t work as well in the bigger leagues. Even if results stay consistent, the results you need might change.

In this episode, Justin reveals the exact process he uses to scale ad campaigns.

Show highlights include:

- How scaling ads is like the Ultimate Fighting Championship—understand this and you can skip much of the common FB ads advice. (2:20)
- Which “common-sense” scaling mistake to avoid (this sends the algorithm into a shock). (6:50)
- The 3-step process to optimize your ad campaigns. (8:55)
- One crucial thing you can’t scale your ads without. (9:50)
- What to do once you generate enough leads. (12:50)
- Why even a “successful” ad set can be about as pleasant like a freezing cold shower when you scale it the wrong way. (13:40)
- The biggest challenge of any ad campaign. (15:00)
- Who to market to so you don’t miss out on a huge opportunity (it’s NOT those already aware of you). (16:40)
- The difference between the results anyone can have and what REALLY matters for a successful business. (19:15)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/

Chances are you’ve run paid traffic campaigns before. Maybe you’ve even seen success and watched your marketing create steady results for you every day.

While watching your marketing make money like a well-oiled machine is fun, you’ll need to level up eventually to boost your business even more and increase your competitive advantage. You need to scale.

In theory, scaling sounds easy: Just pump more money into the machine that works. In reality, what works on a smaller scale often doesn’t work as well in the bigger leagues. Even if results stay consistent, the results you need might change.

In this episode, Justin reveals the exact process he uses to scale ad campaigns.

Show highlights include:

- How scaling ads is like the Ultimate Fighting Championship—understand this and you can skip much of the common FB ads advice. (2:20)
- Which “common-sense” scaling mistake to avoid (this sends the algorithm into a shock). (6:50)
- The 3-step process to optimize your ad campaigns. (8:55)
- One crucial thing you can’t scale your ads without. (9:50)
- What to do once you generate enough leads. (12:50)
- Why even a “successful” ad set can be about as pleasant like a freezing cold shower when you scale it the wrong way. (13:40)
- The biggest challenge of any ad campaign. (15:00)
- Who to market to so you don’t miss out on a huge opportunity (it’s NOT those already aware of you). (16:40)
- The difference between the results anyone can have and what REALLY matters for a successful business. (19:15)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/

When you write a great blog article, a winning FB ad or a converting marketing email, what do you do next?
It feels great to write it off as a win and be happy about the money, pride or fame.

While there’s nothing wrong with celebrating your wins, doing this wastes potential. The truth is: By using a step-by-step process described in detail in this episode, you can multiply the value your biggest winners create for you.

In this episode, Justin describes what he calls “Message Mirroring” so you can multiply your numbers without multiplying your workload.

Show highlights include:

- The difference between the commonly known content repurposing and message mirroring. (3:55)
- How much of a jump in conversion Message Mirroring could get you. (5:50)
- An underrated use for your email list—use this 30 second trick to get a hyper-reactive audience. (7:00)
- How to convert people who ignored your previous marketing. (12:40)
- The one “make or break” thing which must be fulfilled for effective Message Mirroring. (15:55)

Take a minute to join our private Facebook group for FRESH marketing insights, front-lines access to Justin and his team, plus "we-should-have-to-pay-for-this-but-they're-free" trainings

https://www.facebook.com/groups/bigtickettraffic/