Ryan and Brian turn the spotlight on each other in this special one-on-one episode. Discover what makes our hosts tick as they share their own experiences as healthcare thinkers, consumers, and, well – dads. They’ll also reveal an important NRC Health milestone.

PatientWisdom is a way for patient and clinician to connect before even walking into the doctor's office. Ensuring all providers and staff have insight into a patient's needs, preferences and goals enhances the care provided and create a more connected healthcare experience across a healthcare system.

Jeff Shoemate, Chief Marketing and Communication Officer at Allina Health, joins us on the podcast to discuss how the latest digital technologies can enhance the customer experience.

Brand identity is like a vessel. The content that you fill the vessel with is working towards creating one, cohesive story about your brand. Listen to Ryan and Brian interview John Berg to see how he has implemented brand strategies at some of the nation's leading healthcare systems.