Visit Alexandria CEO Patricia Washington joins DMOU for a wide-ranging conversation that focuses on the transformation of her destination. From ensuring a more representative marketing message to flipping the historically heritage-facing brand to a hipper rendition of the community's primary strengths, you'll hear how the DMO and its partners are capitalizing on a more recent heritage that is more compelling for today's consumer that is searching for the truth. And, answering a rare fourth question, Patricia shares her suggestion on how her peers can capture this moment in time and turn it into something special.