Patrick Fagan is a lecturer, author, and public speaker, and consults for brands and political campaigns around the world.

He was the lead behavioural scientist at the now-infamous Cambridge Analytica.

Patrick has a healthy understanding of human minds and how they work, and knows how to optimise communication through nudging and other psychological mechanisms.

Nudge theory is a concept in behavioral economics, political theory, and behavioral sciences that proposes positive reinforcement and indirect suggestions as ways to influence the behavior and decision-making of groups or individuals.

He joined me for a conversation about

• nudging and how it works;

After listening to this discussion, you will think you’re inside The Matrix.

PLEASE SUPPORT MY WORK.