Patrick Terry is the co-founder of P. Terry’s, the Texas burger brand that grew from a 527-square-foot Austin stand into 38 locations and 1,800 employees.

In this episode, Patrick shares how he built the company with his wife Kathy, competed directly against national fast food giants, protected the brand’s culture, and refused franchising or private equity to preserve quality.

We discuss leadership, employee loyalty, pricing with fairness, building customer love, and why showing up every day is still the ultimate business advantage.

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