Paul French is a British entrepreneur and prolific author of several books on business and crime with 30 years experience in China. In this episode Paul and I talk about how iconic American businessman, Carl Crow, taught us all the lessons we need to know about China business in his book, 400 Million Customers. Crow''s best-seller was published in 1937 but its lessons are more relevant than ever. Paul shares the real experiences of global companies that started out with sky-high expectations but ended in roadside ditches. What went wrong?

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