Paul Hedrick is the founder of the famous western boot brand "Tecovas." He takes us all the way back to the early stages of Tecovas, explaining how the business got started, why he decided to become an entrepreneur, how he scaled the business, and the various obstacles he had to overcome along the way. Tecovas was the first cowboy boot company to adopt a direct-to-consumer model by selling online. This podcast serves as a masterclass on branding and disrupting an already established industry.

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