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As Australia’s aviation industry tinkered on the brink in March, Virgin chief executive Paul Scurrah had to contend with not just COVID, but trying to save the company from liquidation.
Now, after an exhausting six months, he appears on the Australian Aviation Podcast to discuss just how he managed to keep Virgin alive – and its comeback strategy.
In particular, he reveals what he thinks went wrong in the past, why it’s right for the airline not to become a low-cost carrier, and how both the administrator and new owner bought into the existing team’s plan.
Plus, in a world where we’re all comfortable doing deals on Zoom, he argues domestic travel, and the industry, can bounce back to where it was before the pandemic.
5
22 ratings
As Australia’s aviation industry tinkered on the brink in March, Virgin chief executive Paul Scurrah had to contend with not just COVID, but trying to save the company from liquidation.
Now, after an exhausting six months, he appears on the Australian Aviation Podcast to discuss just how he managed to keep Virgin alive – and its comeback strategy.
In particular, he reveals what he thinks went wrong in the past, why it’s right for the airline not to become a low-cost carrier, and how both the administrator and new owner bought into the existing team’s plan.
Plus, in a world where we’re all comfortable doing deals on Zoom, he argues domestic travel, and the industry, can bounce back to where it was before the pandemic.
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