Building a cabin from real wood isn't just about construction—it's about craftsmanship, storytelling, and creating spaces that connect people to nature.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Paul Shandel of Mendo Cabins to explore the art and business of building custom redwood cabins. Paul shares what sets Mendo Cabins apart, from their commitment to using locally sourced redwood to their unique business model that offers everything from fully built custom cabins to DIY cabin kits for the hands-on builder.

You'll hear about the surprising realities of insulation in small wood structures, why storytelling has become a powerful marketing tool for connecting with customers, and how using authentic local materials adds both value and character to every project. Paul also discusses exciting new ventures, including expanding into sauna production, and the importance of organization and inventory management in scaling a woodworking business.

This conversation dives into the evolving landscape of the wood industry, where quality craftsmanship and sustainability are more important than ever. Whether you're interested in custom building, sustainable materials, cabin construction, or growing a woodworking business with authenticity and purpose, this episode offers valuable insights on innovation, marketing, and the power of building with real wood from foundation to roof.

Tune in to discover how one company is redefining what it means to build cabins with intention—and don't forget to follow the Woodpreneur Podcast for more stories from makers and entrepreneurs who are shaping the future of the wood industry.

The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger 

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

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You can connect with Paul at:

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https://mendocabins.com/