The Governors Highway Safety Association is a national nonprofit dedicated to improving highway safety by addressing the behavioral issues that lead to crashes, injuries, and deaths on America’s roads. GHSA works with the highway safety offices in every U.S. state on programs to improve traffic safety.

At CES 2023, the PAVEcast sat down with GHSA Executive Director Jonathan Adkins for a great conversation about his organization’s mission and their vision for how new technologies can help to reduce road fatalities.

Listen in to find out how GHSA sees technological innovation as an important tool in its goal to move toward zero deaths on U.S. highways.