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Payrollin'
Payrollin' episodes
- The Realities of Starting and Running a Payroll Company with John “'JMS” Mason-Smith
In this Payrollin’ episode, Matt explores the realities of starting and scaling a payroll business with John “JMS” Mason-Smith, CEO and Co-Founder of HireWith. John shares his journey of building, growing, and exiting a payroll company, offering insights into client needs, operational challenges, and competing with industry giants.
They also discuss key steps for newcomers, including financial planning, niche selection, and building strong client relationships, along with pitfalls like underestimating costs and the complexity of client retention.This episode is packed with practical advice for anyone considering the payroll industry.
💡Take your payroll company to the next level. Get expert strategies for rapid growth!
https://go.guhroo.co/payroll-company-growth
🖥️ Need an easy-to-use White Label HR Software solution?
https://www.guhroo.co/white-label-hr-system-for-companies/
💸 Maximize your value when selling your payroll business or making a partial exit
https://www.guhroo.co/solutions/payroll-company-acquisition/
🚀 Marketing Case Study: How We 10x'ed Our Inbound Leads!https://www.guhroo.co/case-study/
💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company
https://youtu.be/6aW8RmVj8OE
📘’Ping-Pong is not a Strategy’ - Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U
👉Enjoying the show? Subscribe Now!
►Are you enjoying Payrollin’? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
• YouTube - https://youtube.com/playlist?list=PLMl0W1BOCPymiEzeFDUrQTXSXuriHDq1c
• Apple - https://podcasts.apple.com/us/podcast/payrollin-growing-a-payroll-business-that-matters/id1525088413?uo=4
• Spotify - https://open.spotify.com/show/5m5xhzoBPVuQodqPYWzGIf
►Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
🔴Connect with guHRoo Payroll & HR Visit us: https://guhroo.co ➡️
Subscribe:https://www.youtube.com/channel/UC7ddr3iUbx-l2_fE8KaLCUA
👉About the Host
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi
👉About the Guest
Find John on LinkedIn here: https://www.linkedin.com/in/johnmason-smith/
57 min - The Future of the Payments Industry with Eli Polanco
In this episode of Payrollin', Matt sits down with Eli Polanco, the innovative founder and CEO of Nivelo, to explore the rapidly evolving world of payroll payments.
Eli shares her entrepreneurial journey, detailing how she transitioned from a career in banking technology to solving complex payment issues in the payroll industry. Together, they discuss the challenges of building a startup in a highly regulated space, the future of digital payments, and the importance of security in payroll tech.
Whether you're interested in entrepreneurship, tech innovation, or the intricacies of payroll, this episode is packed with insights you won’t want to miss.
Key Points:Eli’s journey from banking to payroll tech entrepreneurship
How Nivelo is addressing speed, security, and flexibility in payments
The challenges of raising capital and building a startup in the payroll industry
The future of payroll payments and the impact of digital transformation
Three Takeaways:
The importance of building a robust product in a highly regulated industry.
How digital payments are transforming payroll systems.
The critical role of trust and security in payroll technology.
Subscribe Now!
Apple | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://Spotify.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- Growing Through Acquisition When does it make sense to acquire payroll companies
- What is embedded payroll and what does it mean for the industry
- Exploring the Legal Landscape: Money Transmitter Licensing with Bridget Escobar
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
1 hr 2 min - The Perfect First Day Checklist for New Hires
In this episode of Payrollin’, Matt explores the ideal first day for new hires, revealing key strategies to ensure long-term employee retention and satisfaction. Discover how the first 10 days can make or break a new hire's decision to stay with your company and learn how to make those days count.
From heartfelt welcomes to comprehensive onboarding plans, Matt shares practical tips to create a positive and lasting impact on your new employees. Tune in to hear more about:
• Crafting a memorable and relevant introduction for new hires
• Structuring a smooth onboarding schedule
• Engaging new hires with the company’s mission, vision, and values
• Integrating new employees socially and professionally into the team
Three Takeaways:
1. The first day should focus on emotional engagement, not just paperwork.
2. A well-structured onboarding process can significantly improve retention.
3. Social integration and continuous support are vital for long-term success.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://Spotify.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
20 Mistakes to Avoid for Payroll Business Growth
How to Get the Most Out of Events: A Step-by-Step Guide
The Implementation Equation: Balancing the Pros and Cons of a Dedicated Specialist
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
15 min - How We Use CustomGPTs to Save Over Ten Hours a Week
In this episode of Payrollin’, Matt, dives deep into the world of custom GPTs, sharing invaluable insights on how his team uses these tools to save over 10 hours a week. Moving beyond basic ChatGPT prompts, Matt explores the creation and implementation of custom GPTs tailored for specific tasks, shedding light on their practical applications and benefits.
From streamlining internal processes to enhancing team productivity, learn how custom GPTs can revolutionize your workflow. Matt shared the following and more:
• Understanding and creating custom GPTs
• Implementing custom GPTs for team efficiency
• Examples of impactful custom GPTs
• Integrating AI tools into daily operations
Three Takeaways:
1. Custom GPTs can significantly reduce time spent on repetitive tasks.
2. Properly programmed GPTs can enhance team productivity and efficiency.
3. Regular brainstorming and sharing sessions can help teams stay ahead in AI utilization.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://Spotify.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
Thriving in 2023 (and Beyond): Embracing the Future of HR
Breaking Through Revenue Plateaus: GTM Strategies with Mary Grothe
What if? | Innovation and Leadership in the Payroll Space - IPPA Summit 2023 Takeaways
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
31 min - How to Develop a Partner Program
In this episode, Matt delves into the art of developing a successful partner program. Drawing from personal experience, Matt discusses how a simple cold call led to a thriving partnership that has generated over 20 deals. He explores the essential components of a partner program, offering insights for both newcomers and those looking to expand. Tune in to discover valuable strategies and practical tips for building and optimizing your partner network.
He discussed the following and more:
Developing a partner program: key considerations
The four tiers of partner relationships: referral, reseller, white label, and mergers/acquisitions
Identifying and targeting the right partners: CPAs, brokers, fractional CFOs, and bankers
Practical steps for starting and scaling your partner program
And more…
Three Key Takeaways
Building strong, mutually beneficial relationships is crucial for a successful partner program.
To optimize a partner program, have a clear vision, commit time and resources, provide resources and support to partners, and stay top of mind.
Focusing on specific verticals can enhance the effectiveness and impact of your partnerships.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://Spotify.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
Thriving in 2023 (and Beyond): Embracing the Future of HR
Breaking Through Revenue Plateaus: GTM Strategies with Mary Grothe
What if? | Innovation and Leadership in the Payroll Space - IPPA Summit 2023 Takeaways
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
16 min - Get More Leads with an Employee Lead Referral Program
In this conversation, Matt Vaadi shares a simple employee referral program for client success teams that resulted in 10 leads in the first month at guHRoo.
He details the process, incentives, and benefits of the program, emphasizing its win-win nature for all involved. He also highlights the importance of consistency, communication, and rewards for successful implementation.
The program has led to top-line growth, increased client retention, and additional earnings for teammates.
Takeaways
- Implementing an employee referral program for client success teams can result in significant lead generation without additional marketing initiatives or sales headcount.
- Consistency, communication, and rewards are key to the success of the program, ensuring clear, easy-to-follow processes and motivating teammates to participate.
- The program contributes to top-line growth, increased client retention, and additional earnings for teammates, creating a win-win situation for all involved.
7 min - 20 Mistakes to Avoid for Payroll Business Growth
In this latest episode, Matt shares 20 essential lessons he learned while growing his company, tailored for those in the payroll industry but valuable for any business owner. Avoid the pitfalls and set your business on the path to success with these actionable insights. He covers the following mistakes to avoid:
- Being too big picture focused
- Not following blueprints
- Attrition math
- Niching down
- Offering too much
- and more…
Three Key Takeaways
- Prioritize short-term actionable steps over distant future goals to maintain momentum and clarity.
- Concentrate on specific market segments to increase efficiency and standout in a crowded industry.
- Distinguish between marketing and sales efforts, and ensure you proactively pursue new business opportunities
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- The Perfect Exit Plan: Strategies for Maximizing Bureau Value with John Mason-Smith
- Unpacking Our Winning Sales Strategies: A Deep Dive into Our Last 10 Deals with Zach Lawley
- How to increase payroll sales | Where to start and how to approach building your sales engine
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
49 min - The ONLY Four Ways You Can Generate Leads
If you don't have a predictable way to generate leads, you don't have a business, you have a hobby.
In this episode, Matt breaks down the four ways you can generate leads for your company.
Which one is your preferred method?
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- The Perfect Exit Plan: Strategies for Maximizing Bureau Value with John Mason-Smith
- Unpacking Our Winning Sales Strategies: A Deep Dive into Our Last 10 Deals with Zach Lawley
- How to increase payroll sales | Where to start and how to approach building your sales engine
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
11 min - Unlock the Secrets to Scaling Your Payroll Business
In this latest episode, Matt unveils the secrets to turbocharging your payroll company's growth and scalability. From revealing guHRoo's internal scalability assessment to discussing critical areas for improvement and success, this episode is packed with invaluable insights. He talks about the following:
- Growth vs. Scale
- Scalability Assessment
- Leadership Insights
- IPPA Feedback & Invitation
- and more…
Three Key Takeaways
- Understanding the difference between growth and scale is crucial for payroll companies.
- Strong leadership, efficient financial management, and a customer-centric approach are essential for scaling.
- Engaging with the community and seeking feedback, especially at events like IPPA, fosters growth and learning.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
The Perfect Exit Plan: Strategies for Maximizing Bureau Value with John Mason-Smith
Unpacking Our Winning Sales Strategies: A Deep Dive into Our Last 10 Deals with Zach Lawley
How to increase payroll sales | Where to start and how to approach building your sales engine
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
33 min - How to Get the Most Out of Events: A Step-by-Step Guide
In this episode, Matt delves into the art of leveraging conferences and events for maximum benefit, with a special focus on the upcoming IPPA (Independent Payroll Providers Association) summit. Whether you're a sponsor or an attendee aiming to make an impact at the IPPA conference or any other event, this episode is a comprehensive guide to making the most of your event experiences. He also talks about the following:
- Pre-event preparation
- Selecting the right events to attend
- Making the most out of on-site opportunities for networking and learning
- Crucial post-event follow-up to ensure a high return on investment
- and more…
Three Key Takeaways
- Before attending any event, it's crucial to have clear goals for what you want to achieve or learn, ensuring the event aligns with your objectives.
- Actively selecting sessions that align with your professional growth areas can amplify your learning outcomes and ensure that your time at the event is spent productively.
- One of the most significant steps is the post-mortem or follow-up process, where you review what was learned, reach out to new contacts, and implement new ideas, ensuring the time and resources invested in attending the event are maximized.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
Thriving in 2023 (and Beyond): Embracing the Future of HR
Breaking Through Revenue Plateaus: GTM Strategies with Mary Grothe
What if? | Innovation and Leadership in the Payroll Space - IPPA Summit 2023 Takeaways
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
33 min
About Payrollin'
From the publisher's feed
The nationals are coming for your clients. Consolidation is crushing margins. And if you're not keeping up with the latest in the payroll and HR industry, you're going to get left behind.
Welcome to Payrollin'. The no-BS podcast for independent payroll bureau owners and leaders who are done getting squeezed by ADP, Paychex, and the private equity machines swallowing up the industry.
Hosted by Matt Vaadi, founder of guHRoo (a PEO) and Outsourced Scale (offshore staffing for payroll providers), this show delivers the strategies you need to survive — and thrive — while the middle collapses around you.
Every week, you'll get:
→ Industry intel on the billion-dollar deals reshaping payroll
→ Proven tactics to scale past the 7-figure barrier
→ Real talk on margins, pricing, and profitability
→ Strategies to compete without killing your bottom line
→ Guests who've sold, scaled, or disrupted the status quo
Whether you're fighting margin compression, exploring industry partnerships, or figuring out how to scale without sacrificing service, this podcast cuts through the corporate speak and gives you actionable pathways forward.
Because if you're not specializing in a niche or adding serious value beyond commoditized payroll, you're racing to the bottom.
Subscribe to Payrollin' and join 1,000+ payroll industry professionals who get the Wednesday newsletter breaking down what's happening in the industry — and what it means for your business.