Payrollin'

By Matt Vaadi

If you are a payroll and HR industry professional that wants to learn from other executives, this is the podcast for you.

Listen in as Matt Vaadi shares best practices from growing his own seven-fig... more

4.9

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FAQs about Payrollin':

How many episodes does Payrollin' have?

The podcast currently has 77 episodes available.

Payrollin' episodes:

June 08, 2023Exploring the Legal Landscape: Money Transmitter Licensing with Bridget Escobar
Have you heard of Money Transmitter Licensing (MTL)?

Take a deep dive into MTL with Matt and Bridget Escobar, as they talk about Bridget's background and delve deeper into the realm of Money Transmitter Licensing on Payroll Bureaus in this Payrollin’ episode.

They also talk about the following and more:
Model Law

MTL Penalties

How do you ensure compliance with MTL to avoid penalties

MyPayrollHR fraud case

Joining the Independent Payroll Providers Association (IPPA)
Three Key Takeaways
1. The Model Law has been adapted by various boards, each with its own set of penalties that encompass fines of different amounts, as well as categorizations as a crime, misdemeanor, or felony.
2. Understanding the extent and quantity of Payroll Processors is crucial. There are 28,000 licensed agents affiliated with the IRAs, and there are 4,800 Payroll Processors nationwide listed under Payroll Processing Services
3. If you are an independent payroll bureau, consider joining the IPPA to gain more information about the Model Law.

Subscribe Now!
⁠⁠⁠⁠Apple⁠⁠⁠⁠ |⁠⁠⁠⁠ Google⁠⁠⁠⁠ |⁠⁠⁠⁠ Spotify⁠⁠⁠⁠

Ways we can help you:
-> Want to grow your payroll company?⁠⁠⁠⁠ Click here.⁠⁠⁠⁠
-> Looking for easy-to-use White Label HR Software?⁠⁠⁠⁠ Click here.⁠⁠⁠⁠
-> Want to sell your payroll business or make a partial exit?⁠⁠⁠⁠ Click here.⁠⁠⁠⁠
-> Want to grow your personal brand on LinkedIn?⁠⁠ ⁠⁠Click here.⁠⁠⁠⁠

Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces?⁠⁠⁠⁠ Subscribe to our Youtube channel⁠⁠⁠⁠.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

Other Episodes You Might Enjoy:
The Implementation Equation: Balancing the Pros and Cons of a Dedicated Specialist

Inside guHRoo: Setting Goals and Achieving the Company Vision

Breaking Through Revenue Plateaus: GTM Strategies with Mary Grothe

Resources
⁠⁠⁠⁠Marketing Case Study - How we 10x’ed Our Inbound Leads⁠⁠⁠⁠
⁠⁠⁠⁠Three Keys to Expand Your Payroll Business⁠⁠⁠⁠
⁠⁠⁠⁠Selling in a Virtual World
...more
38min
May 25, 2023The Implementation Equation: Balancing the Pros and Cons of a Dedicated Specialist
In this episode, Matt shares the pros and cons of having a dedicated implementation specialist on your team.

Get ready to gain a fresh perspective on building a dream team!

Matt covers the following and more in this episode:
What's new at guHRoo?

Matt’s recent podcast listens
An AI for anyone looking to streamline their meeting notes

The best way to implement new account in creating delightful experiences with clients
Finding top talent and improving your hiring process

Three Key Takeaways:
1. AI can truly make a difference. You can automate repetitive tasks, freeing up your team to focus on more complex and creative work which can lead to increased productivity, improved efficiency, and cost savings.
2. Operational efficiency is one thing. However, the client experience is everything.
3. If you're to be defending your talent density and culture, you need to improve your hiring process.

Subscribe Now!
⁠⁠Apple⁠⁠ |⁠⁠ Google⁠⁠ |⁠⁠ Spotify⁠⁠

Ways we can help you:
-> Want to grow your payroll company?⁠⁠ Click here.⁠⁠
-> Looking for easy-to-use White Label HR Software?⁠⁠ Click here.⁠⁠
-> Want to sell your payroll business or make a partial exit?⁠⁠ Click here.⁠⁠
-> Want to grow your personal brand on LinkedIn?⁠⁠ Click here.⁠⁠

Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces?⁠⁠ Subscribe to our Youtube channel⁠⁠.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

Other Episodes You Might Enjoy:
Inside guHRoo: Setting Goals and Achieving the Company Vision

Breaking Through Revenue Plateaus: GTM Strategies with Mary Grothe

What if? | Innovation and Leadership in the Payroll Space - IPPA Summit 2023 Takeaways

Resources
⁠⁠Marketing Case Study - How we 10x’ed Our Inbound Leads⁠⁠
⁠⁠Three Keys to Expand Your Payroll Business⁠⁠
⁠⁠Selling in a Virtual World
...more
30min
May 16, 2023Inside guHRoo: Setting Goals and Achieving the Company Vision
Join Matt in this episode as he gives you an exclusive look into guHRoo and how it has evolved over the past eight years. He shares insights on their goal-setting process and how it aligns with their long-term vision. Additionally, he discusses some of the tools and strategies that have helped guHRoo grow and succeed.

Throughout the episode, Matt covers a variety of topics including:
Planning for the future: Matt shares the company's 10-year, 3-year, and 1-year plans and explains how they approach goal-setting to ensure success.
How the guHRoo team finds and retains top talent
Opportunities for Individual and Team improvement
guHRoo's overall Process, Goals and Plans

Three Key Takeaways:
1. There are a million right answers, just pick one and run after it. If things change, adjust or start over if you have to.
2. Teamwork makes the dream work
3. Clear vision and clear goals bring clear results

Subscribe Now!
⁠Apple⁠ |⁠ Google⁠ |⁠ Spotify⁠

Ways we can help you:
-> Want to grow your payroll company?⁠ Click here.⁠
-> Looking for easy-to-use White Label HR Software?⁠ Click here.⁠
-> Want to sell your payroll business or make a partial exit?⁠ Click here.⁠
-> Want to grow your personal brand on LinkedIn?⁠ Click here.⁠

Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces?⁠ Subscribe to our Youtube channel⁠.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

Other Episodes You Might Enjoy:
Breaking Through Revenue Plateaus: GTM Strategies with Mary Grothe

What if? | Innovation and Leadership in the Payroll Space - IPPA Summit 2023 Takeaways

Measuring KPIs Like a Pro: Tips from Two Payroll Industry Experts

Resources
⁠Marketing Case Study - How we 10x’ed Our Inbound Leads⁠
⁠Three Keys to Expand Your Payroll Business⁠
⁠Selling in a Virtual World
...more
33min
April 14, 2023Breaking Through Revenue Plateaus: GTM Strategies with Mary Grothe
In this episode, Matt had a fascinating conversation with Mary Grothe, CRO at Payroll Network, Founder of House of Revenue®, Keynote Speaker, and Forbes Books Author.
They chatted about Mary’s journey to revenue success as she builds up the processes and people required to scale revenue across Branding, Marketing, Sales, Customer Success (CS), and Revenue Operations (RevOps)
They also talk about the following and more:
Go-To-Market Tactics to Kickstart Your Revenue Engine

Tools and Funnels in Building Prospects

Core Components of a Revenue Engine

Recruiting Top Talents

Mary Grothe's Books

Being Open Faith-Based Entrepreneurs

Potential challenges or considerations related to the use of AI in business
Three Takeaways
1. If you are a founder who struggles with sales, it's important to recognize the value that sales can bring to your business. To overcome this challenge, you may want to consider finding a co-founder or partner who has a skillset that complements yours and can help you with sales.
2. Finding the right tools and funnels will help you scale. Technology should be built around the processes and behavior that people need to use it, not the other way around.
3. While AI can assist in organizing and presenting new content, it is crucial to exercise caution and maintain awareness that the final output should reflect your own voice and ideas

Subscribe Now!
⁠Apple⁠ |⁠ Google⁠ |⁠ Spotify⁠
Ways we can help you:
-> Want to grow your payroll company?⁠ Click here.⁠
-> Looking for easy-to-use White Label HR Software?⁠ Click here.⁠
-> Want to sell your payroll business or make a partial exit?⁠ Click here.⁠
-> Want to grow your personal brand on LinkedIn?⁠ Click here.⁠
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces?⁠ Subscribe to our Youtube channel⁠.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
What if? | Innovation and Leadership in the Payroll Space - IPPA Summit 2023 Takeaways

Measuring KPIs Like a Pro: Tips from Two Payroll Industry Experts

Unpacking Our Winning Sales Strategies: A Deep Dive into Our Last 10 Deals with Zach Lawley
Resources
⁠Marketing Case Study - How we 10x’ed Our Inbound Leads⁠
⁠Three Keys to Expand Your Payroll Business⁠
⁠Selling in a Virtual World⁠
...more
1h
March 14, 2023What if? | Innovation and Leadership in the Payroll Space - IPPA Summit 2023 Takeaways
In this episode, Matt shares his biggest key takeaways from the IPPA Spring Summit that took place in Las Vegas from March 1st to 3rd.
The IPPA Spring Summit is a conference where payroll professionals nationwide gather to share best practices, learn about new trends in the industry, and connect with fellow professionals.
Matt covers the following and more in this episode:
Mike Rayburn's “What If” challenge

Leadership Session: Hiring and Recruiting Top Talent

Simple Formula for Copywriting

Gaining insights from a Competitor
Three Takeaways
1. Constraints are typically where a lot of creativity comes from.
2. In copywriting, make it short, make it very concise but really compelling.
3. The best way to inspire someone is to jump into their world.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
Measuring KPIs Like a Pro: Tips from Two Payroll Industry Experts

Unpacking Our Winning Sales Strategies: A Deep Dive into Our Last 10 Deals with Zach Lawley

Demo best practices | How to run demos that convert
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
...more
36min
February 28, 2023Measuring KPIs Like a Pro: Tips from Two Payroll Industry Experts
Get ready to hear from two dynamic leaders in the HR and Payroll industry in this must-listen episode of Payrollin'! Matt sits down with Bryan Gorman, the Director of Marketing and Sales at TruPay, to discuss their backgrounds, leadership strategies, and tips for driving growth and success in HR and Payroll sectors.
With over a decade of experience in sales and marketing, Bryan has played an instrumental role in helping TruPay achieve record revenue growth and market share gains. He shares his insights on maintaining good relationships with support and implementation teams to ensure exceptional customer service. Matt and Bryan dive deep into their approaches for measuring KPIs, providing valuable insights and advice for business leaders, startup founders, and marketing professionals alike. Whether you're looking to take your business to the next level or just interested in hearing from two industry experts, you won't want to miss this episode!
They also talk about the following and more:
Taking on Leadership Roles

Approach to Educating Clients on Opportunities to Expand Relationship

Gaining Access, Process, and Getting the Deals
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
How a sales team books over $25M in new business per year | Lee Roberts on selling, hiring, leadership, and more

How to increase payroll sales | Where to start and how to approach building your sales engine

Should your company be on TikTok? | Branding, community, being appropriate, and more with Amy Leann Wills
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
...more
1h
February 22, 2023Unpacking Our Winning Sales Strategies: A Deep Dive into Our Last 10 Deals with Zach Lawley
Get ready to unlock the secrets of successful B2B sales with Matt and Zach Lawley, Director of Business Development at guHRoo. In this episode, they take a deep dive into their Last 10 Deals Sold, revealing the strategies that led to their impressive sales record.
With power-packed insights and winning tactics, they break down each deal and share where they came from, how they got the deal, and the value they brought to their clients. You'll also learn about the incumbents, the pain points they identified, and the marketing and sales techniques that led to their clients' success.
But that's just the beginning. Matt and Zach also share their expertise on various topics, including targeting specific industries and markets, creating successful partnership models, and building a robust CRM.
Get ready to take your sales game to the next level with this compelling episode. Don't miss out on the insider knowledge that will help you close more deals, attract more clients, and achieve success in the world of B2B sales. Listen in now and connect with Matt and guHRoo to learn more!
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
How a sales team books over $25M in new business per year | Lee Roberts on selling, hiring, leadership, and more

How to increase payroll sales | Where to start and how to approach building your sales engine

Should your company be on TikTok? | Branding, community, being appropriate, and more with Amy Leann Wills
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
...more
43min
February 08, 2023Marcus Sheridan: How you can become the most trusted voice in your space | They Ask, You Answer
In this episode, Matt had a great conversation with Marcus Sheridan, a legend in the digital marketing world and the author of the famous book "They Ask, You Answer", who will also be a keynote on the upcoming IPPA Spring Summit attendees.
They chatted about how crucial it is to have someone in the company own your content process so you can scale up, how you can become the most trusted voice in your space, as well as how this applies to the payroll industry. They also talk about the following and more:
Ownership of your content strategy

How to crush videos in 2023 and beyond

Using the right platforms for sales and marketing

What Marcus would change if he was rewriting his book "They Ask, You Answer" in 2023?

What should the IPPA Spring Summit attendees expect?
Three Takeaways:
If you want to crush with videos in 2023 and beyond getting an in-house videographer is a game changer.

Video is not just one of the things you just get overnight, like any other skill, you learn how to tell and show a story.

One of the biggest mistakes businesses make is buying into the unrealistic notion that they need to "be everywhere." You're much better off focusing on one platform and doing it exceptionally well.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
How to create 24 pieces of quality content in only 30 minutes a day

What is embedded payroll and what does it mean for the industry?

What is an ASO? | Should you be offering an ASO and how to start one
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
...more
37min
December 23, 2022How to create 24 pieces of quality content in only 30 minutes a day
You have probably asked the question at some point - how the heck does that person create so much content? Don’t they ever work!?
The answer to that is another question; how can you create one piece of content that can be reused in ten different ways?
The more time you spend creating content, the more you understand how people do this.
Pillar content. That’s how.
What is pillar content?
Pillar content is the primary piece of content that can then be reused in other formats. Examples include podcasts, newsletters, books, and videos.
In this episode, Matt breaks down his process for creating a lot of quality content every week. Enjoy!
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
Demo best practices | How to run demos that convert

What is an ASO and how to start one

Starting a PEO & Growing Three Companies - Mike Kollath's Entrepreneurial Journey
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
...more
9min
November 01, 2022What is embedded payroll and what does it mean for the industry?
In this episode, Matt walks through the emerging market of embeddable payroll platforms, a unique new trend in the payroll industry. This is something that we have to be familiar with for us to know how to play in the new era of payroll technology. Matt covers the following and more in this episode:
What are Embeddable Payroll Platforms?

Who are the major players today?

Who are their target audiences?

The current stage or maturity level of this technology and where is it going.
Three Takeaways
Embeddable payroll systems are back-end APIs that are made to help vertical software companies to embed payroll directly into their platform.

It's not necessarily anything new compared to what we're used to in this market, it's just a new approach.

Though this is getting high valuations and raising tons of money, there might still be a handful of problems, such as getting the people set up, selling it, as well as the attachment rate, or how many of them actually opt in once things are set up.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
Demo best practices | How to run demos that convert

What is an ASO and how to start one

Starting a PEO & Growing Three Companies - Mike Kollath's Entrepreneurial Journey
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
...more
31min

FAQs about Payrollin':

How many episodes does Payrollin' have?

The podcast currently has 77 episodes available.