Sign up to save your podcasts
Or
Share Payrollin'
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Payrollin'
Payrollin' episodes
- Measuring KPIs Like a Pro: Tips from Two Payroll Industry Experts
Get ready to hear from two dynamic leaders in the HR and Payroll industry in this must-listen episode of Payrollin'! Matt sits down with Bryan Gorman, the Director of Marketing and Sales at TruPay, to discuss their backgrounds, leadership strategies, and tips for driving growth and success in HR and Payroll sectors.
With over a decade of experience in sales and marketing, Bryan has played an instrumental role in helping TruPay achieve record revenue growth and market share gains. He shares his insights on maintaining good relationships with support and implementation teams to ensure exceptional customer service. Matt and Bryan dive deep into their approaches for measuring KPIs, providing valuable insights and advice for business leaders, startup founders, and marketing professionals alike. Whether you're looking to take your business to the next level or just interested in hearing from two industry experts, you won't want to miss this episode!
They also talk about the following and more:
- Taking on Leadership Roles
- Approach to Educating Clients on Opportunities to Expand Relationship
- Gaining Access, Process, and Getting the Deals
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- How a sales team books over $25M in new business per year | Lee Roberts on selling, hiring, leadership, and more
- How to increase payroll sales | Where to start and how to approach building your sales engine
- Should your company be on TikTok? | Branding, community, being appropriate, and more with Amy Leann Wills
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
1 hr 3 min - Unpacking Our Winning Sales Strategies: A Deep Dive into Our Last 10 Deals with Zach Lawley
Get ready to unlock the secrets of successful B2B sales with Matt and Zach Lawley, Director of Business Development at guHRoo. In this episode, they take a deep dive into their Last 10 Deals Sold, revealing the strategies that led to their impressive sales record.
With power-packed insights and winning tactics, they break down each deal and share where they came from, how they got the deal, and the value they brought to their clients. You'll also learn about the incumbents, the pain points they identified, and the marketing and sales techniques that led to their clients' success.
But that's just the beginning. Matt and Zach also share their expertise on various topics, including targeting specific industries and markets, creating successful partnership models, and building a robust CRM.
Get ready to take your sales game to the next level with this compelling episode. Don't miss out on the insider knowledge that will help you close more deals, attract more clients, and achieve success in the world of B2B sales. Listen in now and connect with Matt and guHRoo to learn more!
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- How a sales team books over $25M in new business per year | Lee Roberts on selling, hiring, leadership, and more
- How to increase payroll sales | Where to start and how to approach building your sales engine
- Should your company be on TikTok? | Branding, community, being appropriate, and more with Amy Leann Wills
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
45 min - Marcus Sheridan: How you can become the most trusted voice in your space | They Ask, You Answer
In this episode, Matt had a great conversation with Marcus Sheridan, a legend in the digital marketing world and the author of the famous book "They Ask, You Answer", who will also be a keynote on the upcoming IPPA Spring Summit attendees.
They chatted about how crucial it is to have someone in the company own your content process so you can scale up, how you can become the most trusted voice in your space, as well as how this applies to the payroll industry. They also talk about the following and more:
- Ownership of your content strategy
- How to crush videos in 2023 and beyond
- Using the right platforms for sales and marketing
- What Marcus would change if he was rewriting his book "They Ask, You Answer" in 2023?
- What should the IPPA Spring Summit attendees expect?
Three Takeaways:
- If you want to crush with videos in 2023 and beyond getting an in-house videographer is a game changer.
- Video is not just one of the things you just get overnight, like any other skill, you learn how to tell and show a story.
- One of the biggest mistakes businesses make is buying into the unrealistic notion that they need to "be everywhere." You're much better off focusing on one platform and doing it exceptionally well.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- How to create 24 pieces of quality content in only 30 minutes a day
- What is embedded payroll and what does it mean for the industry?
- What is an ASO? | Should you be offering an ASO and how to start one
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
38 min - How to create 24 pieces of quality content in only 30 minutes a day
You have probably asked the question at some point - how the heck does that person create so much content? Don’t they ever work!?
The answer to that is another question; how can you create one piece of content that can be reused in ten different ways?
The more time you spend creating content, the more you understand how people do this.
Pillar content. That’s how.
What is pillar content?
Pillar content is the primary piece of content that can then be reused in other formats. Examples include podcasts, newsletters, books, and videos.
In this episode, Matt breaks down his process for creating a lot of quality content every week. Enjoy!
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- Demo best practices | How to run demos that convert
- What is an ASO and how to start one
- Starting a PEO & Growing Three Companies - Mike Kollath's Entrepreneurial Journey
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
9 min - What is embedded payroll and what does it mean for the industry?
In this episode, Matt walks through the emerging market of embeddable payroll platforms, a unique new trend in the payroll industry. This is something that we have to be familiar with for us to know how to play in the new era of payroll technology. Matt covers the following and more in this episode:
- What are Embeddable Payroll Platforms?
- Who are the major players today?
- Who are their target audiences?
- The current stage or maturity level of this technology and where is it going.
Three Takeaways
- Embeddable payroll systems are back-end APIs that are made to help vertical software companies to embed payroll directly into their platform.
- It's not necessarily anything new compared to what we're used to in this market, it's just a new approach.
- Though this is getting high valuations and raising tons of money, there might still be a handful of problems, such as getting the people set up, selling it, as well as the attachment rate, or how many of them actually opt in once things are set up.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- Demo best practices | How to run demos that convert
- What is an ASO and how to start one
- Starting a PEO & Growing Three Companies - Mike Kollath's Entrepreneurial Journey
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
32 min - What is an ASO? | Should you be offering an ASO and how to start one
In this episode, Matt Vaadi chats with Marc Simmons about what an Administrative Services Organization (ASO) is, how to start one, how it works, and how it assists companies in solving the administrative burdens that they have. They go deep into how they approach the market, price the solutions, and more. They also talk about the following:
- Company growth through starting ASO
- External and internal definitions of ASO
- Pricing strategies and what they each include in their offering
- How to differentiate in the market
Three Takeaways
- You have to be cheap or create immense value.
- While ASO's have been around for a long time, there is still a ton of opportunity to grow in this space.
- The moment you achieve consistency in your organization and establish a process, you will see the results you seek almost immediately.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- How to increase payroll sales | Where to start and how to approach building your sales engine
- The Five P's of Sales Success - Brian McVicker's Blueprint for Sales Domination
- From $500k to $8M - How Lori Brown has led PayNW to explosive growth
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
1 hr 1 min - Demo best practices | How to run demos that convert
In this episode, Matt Vaadi shared several recommended best practices for demos that can help you and your prospects get the most out of your time. Matt discussed the following and more in this episode:
- How to structure your demos
- Should you really be doing the demo?
- Demo best practices for success
Three Takeaways
- To be successful, you must be able to demo your own solutions.
- Spend enough time with prospects to build a relationship, sell the value, and then provide the best solution.
- The last thing that you want to be doing is to sell to somebody who can't make the decision.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- How a sales team books over $25M in new business per year | Lee Roberts on selling, hiring, leadership, and more
- Anthony Iannarino - How to Become a Better Sales Professional and Sell More Payroll Services
- From $500k to $8M - How Lori Brown has led PayNW to explosive growth
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
31 min - How a sales team books over $25M in new business per year | Lee Roberts on selling, hiring, leadership, and more
In this episode, Matt has a great conversation with Lee Roberts from BerganKDV about how to move from a founder-led sales organization to building out a sales team.
Lee shares how he grew his sales team to more than $25M in net new deals last year and what's next as they continue to improve.
Three Takeaways:
- If you want to really grow, the CEO cannot be the only salesperson.
- While there is no "silver bullet" for hiring great sales professionals, there are patterns you can recognize.
- Verticalization provides more opportunities for your team as they can become the expert in a certain industry.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
1 hr 3 min - How to increase payroll sales | Where to start and how to approach building your sales engine
In this episode, Matt answers the following question from a client: I don't have my own sales person on staff because I'm just starting off but I really need to push on getting new clients. Any tips or tricks you can share?
Matt shares how to approach this question based on your target market, stage of business, and sales experience. You will learn how to spend your time to get the most from the investment.
Three Takeaways:
- The CEO/ founder is the best and only person that should be selling in the early days if you are bootstrapped. You have the passion, the vision, the knowledge.
- Understand the sales cycle of your target client - small businesses can sign today, mid-market are group purchases that have an extended sales cycle.
- Nothing matters more than sales when you are starting. Nothing happens until someone sells something! In the early stage, you need to plant as many seeds as possible and get your logo in front of as many people as possible. Get out of the office and meet people.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
32 min - Should your company be on TikTok? | Branding, community, being appropriate, and more with Amy Leann Wills
In this episode, Matt chats with Amy Leann Wills. Amy is a marketing consultant, the VP of Marketing at TAG, and a personal branding expert. Matt and Amy discuss the following and more in this episode:
- Should your company be on TikTok?
- How should your content change on TikTok?
- How to grow a community
- The difference between your company's brand and your personal brand
- More!
Three Takeaways
1. Just show people on Tiktok that they can enjoy working with your brand. It doesn't have to be so complicated. Think of what your ideal clients should be and just walk them through the steps of what you want them to do.
2. Consistency is always the key. Determine the right of your consistency and don't be overwhelmed by any social media platforms.
3. To grow followers, you need to actually want to engage with your audience. It's all about building a community and should never be a numbers game.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Guest
Hey there 👋🏻 I'm Amy...
Quick facts: I'm a marketing whiz, Enneagram 6, outdoor-loving, Office enthusiast, mom of 2.Ohhh.. you want to know MORE.. here goes...✨I love this current season of life. I spent most of my adult life in the pharmaceutical industry in a fast-paced compounding pharmacy. I loved my job but something was missing. I worked alone nearly all the time! While I work well alone, I also enjoy the motivation that comes with working with others. It took me ten years and A LOT of stepping out of my comfort zone, but I finally found my dream job.✨Outside of work, I love to volunteer with various organizations. I adore working on service projects to benefit others in my community. In 2017, I worked with the March of Dimes and helped raise over $72,000, and in 2018, we raised over $60,000 in a single event. In 2019, I helped raise over $52,000 in sponsorships for Charity Ball hosted by the Junior Auxiliary. That event raised over $100,00 to support projects in our area.✨When I'm not working or volunteering, I just like being with my family. I have two little boys and love to find ways to explore the great outdoors with them. I also LOVE getting to know new people! Please reach out and share a story or fun fact with me! Memes and Office quotes are my love language. I genuinely love making new connections and learning more about51 min
About Payrollin'
From the publisher's feed
The nationals are coming for your clients. Consolidation is crushing margins. And if you're not keeping up with the latest in the payroll and HR industry, you're going to get left behind.
Welcome to Payrollin'. The no-BS podcast for independent payroll bureau owners and leaders who are done getting squeezed by ADP, Paychex, and the private equity machines swallowing up the industry.
Hosted by Matt Vaadi, founder of guHRoo (a PEO) and Outsourced Scale (offshore staffing for payroll providers), this show delivers the strategies you need to survive — and thrive — while the middle collapses around you.
Every week, you'll get:
→ Industry intel on the billion-dollar deals reshaping payroll
→ Proven tactics to scale past the 7-figure barrier
→ Real talk on margins, pricing, and profitability
→ Strategies to compete without killing your bottom line
→ Guests who've sold, scaled, or disrupted the status quo
Whether you're fighting margin compression, exploring industry partnerships, or figuring out how to scale without sacrificing service, this podcast cuts through the corporate speak and gives you actionable pathways forward.
Because if you're not specializing in a niche or adding serious value beyond commoditized payroll, you're racing to the bottom.
Subscribe to Payrollin' and join 1,000+ payroll industry professionals who get the Wednesday newsletter breaking down what's happening in the industry — and what it means for your business.