Payrollin'

By Matt Vaadi

If you are a payroll and HR industry professional that wants to learn from other executives, this is the podcast for you.

Listen in as Matt Vaadi shares best practices from growing his own seven-fig... more

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FAQs about Payrollin':

How many episodes does Payrollin' have?

The podcast currently has 77 episodes available.

Payrollin' episodes:

February 07, 2022From $500k to $8M - How Lori Brown has led PayNW to explosive growth
In this episode, Matt chats with Lori Brown about her journey to become CEO of PayNW. She has helped take the company from $500K in annual revenue in 2010 to $8M today while maintaining a 96% client retention rate year over year. They talk about the following and more:
Women in leadership

Operational excellence

Continuous improvement

Moving to a 100% remote team

Why you should join the IPPA

More!
Three Takeaways
1. Being agile means being willing to change as needed, which will allow a company to jump on opportunities quickly.
2. For females who wants to be in a leadership role, you need to find a company where female representation is valued. A company that will appreciate you and allow you to emerge in those leadership roles and grow your talents.
3. Diversity enables a company to innovate and take a step forward.
Subscribe Now!
Apple | Google | Spotify

Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

About Lori Brown
Lori Brown proudly serves as the CEO of PayNW. Taking the reins in September 2021, from founder Mike Anderson, Lori has been a valued PayNW team member since 2010. She helped grow the company from $500K to $8M in annual revenue, while maintaining a 96% client retention rate year over year. Lori’s previous roles at PayNW include Chief Operating Officer and Chief Revenue Officer.
A talented leader, Lori has extensive experience in the payroll and Human Capital Management (HCM) industry. She spearheaded PayNW’s incredibly impactful Employee Retention Credit (ERC) recovery effort, helping clients reclaim more than $85 million in ERC money from the IRS. Lori was elected to the board of the Independent Payroll Processors Association in 2021 and is a Puget Sound Business Journal 40 Under 40 honoree. She is a mom of three and has been happily married for the past 20 years.
Lori continues driving PayNW forward in its goal to be the central address for a connected workforce. PayNW serves mid-size and growing businesses, throughout the United States, with cloud-based HCM solutions that include payroll, payroll tax, time & attendance, and HR. PayNW was named an Inc. 5000 fastest-growing private company for four consecutive years.
...more
59min
January 21, 2022Hiring a Virtual Assistant | Should you leverage offshore talent to grow your payroll company?
A lot of people are interested in leveraging offshore talent to move their business forward. While this is not a new thing, there are still a lot of limiting beliefs about what you can get help with from offshore teammates.
People are worried about the level of skill, getting screwed over, worried about the quality of the work, don’t trust the systems, and don’t know how to get started.
We are going to help you navigate this. We have completed over 100 contracts with offshore assistants and specialists ranging from general virtual assistants to highly skilled professionals.
We have spent well into the six figures with offshore talent over the last few years and it provides a nice supplement to our local team.
Our mindset is that we can create far more “onshore” jobs by leveraging contract talent to help us grow. In this episode we covered the following and more:
The types of tasks and projects you can offshore

Where to find remote talent

How to set your offshore teammates (and yourself) up for success

Lessons learned from our experience and how to apply it yourself
Three Takeaways
Creating clear expectations and SOP's is the only way to have success with offshore assistants.

Be diligent and patient when hiring. Make sure you have a process in place for evaluating talent.

Your offshore team should be a supplement to your local team and do basic tasks to start and grow over time.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Guest and Host
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/
Find Karen on LinkedIn here: https://www.linkedin.com/in/karen-altman-748b1a84/
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
...more
36min
January 06, 2022Tips for hiring remote employees | Best practices for hiring remote employees
In this episode, Matt shares how to find remote teammates. Hiring remote employees can lead to a lot more work, can create some unique issues when determining who is a good fit, and you can make bad hires just as easy. We cover how to define what you are looking for, where to find people, how to actively recruit, and how to be efficient with your time.
I am taking the perspective of the small business owner here, so I will do my best to let you know what can (and should be delegated) and what you should do yourself.

We are going to discuss everything leading up to the interviews. This is the sourcing phase. How do we find the talent to fill the funnel?
Three Takeaways
Create an employee persona. If you don’t have a clear definition of the type of candidate that can fill the role, you will end up wasting a lot of time on the wrong candidates.

Make sure you do not create some generic posting! Use some copywriting skills that will entice the reader to apply and properly represent your culture. You can also make a quick culture video - use Loom or some other tool. It doesn’t need to be well-produced!

Don’t sit back and wait. Be proactive. With such a large talent pool at your disposal, you can spend a lot of time if you’re not careful.
Enjoying the show?
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Host
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
...more
31min
December 22, 2021Should You Hire Remote Workers? | The Pros and Cons of Hiring Remote Teammates
In this episode, Matt gets into some of the pros and cons of hiring remote teammates along with his own personal experience leading a hybrid team. He discusses the following and more!
Growing a remote workforce is a trend that was accelerated by Covid-19 but it can be scary if you are used to the old way of doing things.

How do you hire, retain, and engage top talent while maintaining compliance across state lines? This can be a big challenge for small businesses.

We are going to be going through a series on remote work where we will address all areas including recruiting, hiring, performance management, and even terminations. Today we are going to kick it off with should you hire remote workers.
Three Takeaways
Remote hiring reduces wasted time and people can be productive, however, it also makes it harder to get people to collaborate.

It's important to know the people you're hiring in the respect of knowing what's the right thing for them. Knowing the reality of why do they like or dislike working remotely.

Be extra intentional about culture when everybody is remote because you don't have control over the influences around them. Think about how you can keep culture top of mind in a remote environment.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Guest
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
...more
15min
December 09, 2021How to Get More Referrals | A Proven Method
In this episode, Matt shares how your payroll company can get more referrals and build out a referral program. He discusses the following and more!
Why are referrals so important?

Who can refer us to new clients?

How can you make yourself easier to refer?

How can you stay top of mind?

Proven tips and methods on how to acquire more referrals.
Subscribe Now!
Apple | Google | Spotify
Three Takeaways
When you go to the bank for the first time, you can't just walk in and ask for money; you have to make deposits first. The same is true with referral relationships; you have to make some deposits first by offering real value before being able to earn a referral.

Giving a clear snapshot of what your target client accounts look like and becoming a specialist in one industry will make it easier for you to be referred by your referral partners.

Once you've made enough deposits to your referral partners, it's ok to ask. You'll never get any referrals if you don't ask but don't just ask any general questions, ask specific questions.
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Guest
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
...more
34min
November 09, 2021How To Craft Your Marketing Strategy for Selling Season and Beyond | Karen Altman | Episode #22
In this episode, Matt chats with Karen Altman about year-end marketing strategies. Karen is the Director of Marketing at guHRoo and she oversees all marketing initiatives. In this episode, Matt and Karen discuss the following and more:
The goals and marketing strategies for the 4th quarter of 2021

Marketing successes and failures

Potential marketing obstacles and opportunities during selling season

How to earn trust by providing superior value
Three Takeaways
It takes seven hours of interaction with a prospect on average to win a new deal. Using automation and content allows you to create trust and value without having to talk to all of your prospects for seven hours.

Ensuring we're in front of our current clients and meeting their needs is just as important as trying to attract new clients. Client retention and referrals can be your biggest revenue drivers.

The more you give, the more opportunities you will create. If you consistently give out valuable information, you'll earn trust, and your brand will become known for being more than simply a commodity.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Guest
Karen Altman is the Marketing Director at guHRoo. She develops the marketing strategy and executes all marketing initiatives to increase inbound leads and grow the payroll and HR outsourcing business.
Karen has been with guHRoo for close to three years and has nearly 10 years of marketing experience.
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
...more
57min
October 26, 2021Growing Through Acquisition - When does it make sense to acquire payroll companies?
In this episode, Matt chats with Matt Morley about acquiring payroll companies or payroll books of business. Matt is the Chief Investment Officer at Pendleton Street Business Advisors. His responsibilities include business analysis, investment research, and coordinating work-product for client engagements. In this episode, Matt and Matt (Matt squared) discuss the following and more:
Should you grow organically or via acquisition?

The challenges of growing via acquisition

How to evaluate and finance deals
Subscribe Now!
Apple | Google | Spotify
Three Takeaways
Acquisitions allow you to grow faster than organic growth and provide built-in infrastructure and opportunities for operational improvement.

Don’t ignore the obvious downsides of a deal. The light will shine on all aspects of a deal before it closes.

Deals are not as hard to finance as you think. The SBA programs are not only good financing mechanisms but also help to evaluate the deal itself.
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Guest
Matt has an eye for numbers, a head for strategy and a keen ability to marry clients’ future goals with current business reality. At Pendleton Street Business Advisors, he lends his analytical gifts and thoughtful processes to all aspects of clients’ personal and company finances. As the firm’s Chief Investment Officer, his responsibilities include business analysis, investment research, and coordinating work-product for client engagements.
Prior to co-founding Pendleton Street Business Advisors with John Barnes in 2013, Matt served as the Chief Investment Officer of WHM Capital Advisors, LLC. A graduate of the University of South Carolina, he is a Certified Valuation Analyst, Certified Exit Planning Advisor, and he has completed the FINRA Series 65 Uniform Investment Adviser Law Exam in order to register as an investment adviser representative.
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
...more
55min
October 12, 2021The Value of Niching Down | How Mike Ritzema Grew a Niche Payroll Company
In this episode, Matt chats with Mike Ritzema about niching down and focusing on one industry. Mike Ritzema is the President and founder of Superior Trucking Payroll Service. In this episode, Matt and Mike discuss the following and more:
"The riches are in the niches" - how to stay focused on one industry.

Should you create your own software? Pros and cons of programming your own software.

Anyone who is an expert in everything, is an expert in nothing. Stay in your lane.

How to get traction in a niche.
Three Takeaways
You have a larger addressable market by niching to an industry vs. going local. Mike could never sell to all the trucking companies. Don't have a scarcity mindset.

When you focus on one industry or niche, you create *positive* forced constraints. You are marketing, serving, and speaking directly to your target audience at all times.

There is less competition when you are focused on one industry. You differentiate naturally and can better serve your target market. It is easier to acquire customers, hire, and grow.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Guest
Mike is the President of Superior Trucking Payroll Service. Superior Trucking Payroll service helps trucking companies save money on their payroll through constantly researching best practices in the trucking industry. We serve clients nationwide.

http://www.truckingpayroll.com
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
...more
59min
October 05, 2021How to Improve Your Implementation Process | Jason Gullett | Episode #19
In this episode, Matt chats with Jason Gullett about all things implementation. Jason is the Director of Client Success at guHRoo and oversees new client onboarding. In this episode, Matt and Jason discuss the following and more:
The implementation process - front to back

Mistakes we have made when setting up new clients and how we fixed them

How we learn what to improve and how we execute those improvements
Three Takeaways
Client onboarding is the most important part of the relationship. You can control the success of the relationship by having a great process in place.

Your onboarding process is never “done”. You can constantly improve and you can never do too much to improve the experience for your clients.

Managing and creating expectations is critical. Offering a “you are here” throughout implementation is very helpful for clients.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Guest
Jason Gullett is the Director of Client Success at guHRoo. He leads the Account Management team for all clients and works diligently to ensure that projects and timelines are on track.
Jason is passionate about making sure that the customer experience is one to be desired and that the relationships built during the implementation process continue to grow.
Jason has been a member of the guHRoo team for nearly two years and has a deep history of consulting, implementation, and project management.
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
...more
53min
August 24, 2021LinkedIn: Why You Need to Focus on the Platform and How to Grow Your Audience | Episode #18
In this episode, Matt shares "how to do LinkedIn". He covers the below and more!
Why should you be active on LinkedIn?

What is your niche?

What should you talk about?

Who am I talking to?

How to optimize your profile

How to grow your community

Why and how to engage with others content

How to create engaging content

Repurposing content
____________________________
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
____________________________
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. It only takes five seconds. Do it!
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
____________________________
About Matt
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/
...more
39min

FAQs about Payrollin':

How many episodes does Payrollin' have?

The podcast currently has 77 episodes available.