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Payrollin'
Payrollin' episodes
- How Disney Creates a Premium User Experience | Leadership Lessons from Disney
Matt Vaadi talks about how Disney trains their leaders and creates a premium user experience for its customers. You will learn how to diagnose your own weaknesses as a leader and identify opportunities for improvement with a proven framework.
Three Takeaways
- Disney convinces college students to work low-paying internships in the blazing Florida sun because of their powerhouse employer brand.
- Leadership requires the ability to verbalize and share a vision in a compelling fashion.
- Creating and documenting your own traditions, symbols, and vernacular can help your culture to perpetuate.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- The Five P's of Sales Success - Brian McVicker's Blueprint for Sales Domination
- Anthony Iannarino - How to Become a Better Sales Professional and Sell More Payroll Services
- The Importance of Culture in Growing a High-Performing Payroll Business w/ Lori Winters
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
40 min - Starting a PEO & Growing Three Companies - Mike Kollath's Entrepreneurial Journey
In this episode, Matt chats with Mike Kollath from Organic Payroll about how he has managed to handle running and growing three different businesses. How does he select talent, what are their processes, and how did he start offering PEO services to his clients. Matt and Mike also discuss the following and more in this episode:
- Talent Acquisition Best Practices and How to Delegate Effectively
- Starting a Professional Employer Organization (PEO)
- Lessons Learned from Acquisitions
Three Takeaways
- Delegation and trusting your people to do their job properly are the key to freeing up your time so you can pursue other ventures.
- The PEO space is much less crowded but much more complicated to launch and grow.
- For businesses that want to start offering payroll services, the dedicated support model is winning for local companies.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Guest
Mike Kollath is the Founder of Kollath & Associates, CPA LLC, a full service accounting firm that provides accounting, tax, payroll, outsourced human resource services to businesses, individuals and nonprofits.
Learn more about Mike on LinkedIn here: https://www.linkedin.com/in/mike-kollath-2638523/
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
58 min - The Riches are in the Niches - How to Target Niches with Lucy Flinn, Sonya Ahola, and Brian McVicker | Live from IPPA 2022
It is often said, "the riches are in the niches". So, why are so many people scared to niche down? Is it FOMO? Is it because you cannot scale a niche? What does it mean to even target a niche?
In this session, Matt interviews Lucy Flinn, Sonya Ahola, and Brian McVicker to learn how to leverage your existing relationships and turn them into a niche where you can prosper.You will get real-world examples of companies that have leveraged the power of niches to create riches and how you can do the same.
We recorded this episode live from the IPPA conference in Las Vegas on March 4th, 2022.Three Takeaways
1. To be successful, you must niche down and focus on a few target markets. You should focus on just a few because you cannot be an expert on everything.
2. Examine your customer base and determine which verticals are proving to be the most successful, and then focus on those.
3. One key success factor in niching down is the cross-business unit collaboration, particularly between marketing and sales, because both work very closely in identifying target personas and the ideal company profile.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Host and Guests
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/
Find Lucy on LinkedIn here: https://www.linkedin.com/in/lucy-flinn-9276663
Find Sonya on LinkedIn here: https://www.linkedin.com/in/sonya-ahola-09970b66
Find Brian on LinkedIn here: https://www.linkedin.com/in/bmcvicker
57 min - The Art of Storytelling - Takeaways from Jesse Itzler's Keynote at IPPA 2022
In this episode, Matt recaps and provides actionable takeaways from Jesse Itzler's talk at the 2022 IPPA Spring Summit. Jesse Itzler is the author of the New York Times bestseller, Living with a Seal, cofounded Marquis Jet, the world's largest private jet card company which he and his partner sold to Berkshire Hathaway/NetJets. He crushed it at the conference and provided plenty of actionable items which Matt shares here. Even if you were at the event, you won't want to miss it.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
32 min - The Five P's of Sales Success - Brian McVicker's Blueprint for Sales Domination
In this episode, Matt chats with Brian McVicker about the sales frameworks and how he has become one of the most prolific sales leaders in the industry. Brian is the VP of Sales at Payroll Network. He is an award-winning and record-setting sales professional. He has reached the highest level of achievement as both a leader and an individual contributor in multiple organizations. They talk about the following and more:
- Brian's Five P Framework for Sales Success
- How to grow a sales machine
- The "quarters in the cushions" you are currently missing
- How to determine what niches you should focus on
- More!
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About Brian
Brian is a dynamic, award-winning leader with extensive experience building high-performing sales organizations. As VP of Sales for Payroll Network he hired and trained the sales team while leading the integration of HubSpot Sales and Marketing Automation and CRM systems, resulting in explosive revenue growth. Personable and empathetic, Brian is adept at building trusting relationships and facilitating collaboration with cross functional stakeholders, especially his marketing colleagues. By closely aligning sales and marketing, while adopting an automated digital sales and marketing strategy focused on niches, Brian has helped transform company culture and exceed sales objectives. As a field-relevant leader, Brian coaches his team to follow a methodology he perfected as a top-performing individual contributor. He is a graduate of York College of Pennsylvania.
1 hr 3 min - From $500k to $8M - How Lori Brown has led PayNW to explosive growth
In this episode, Matt chats with Lori Brown about her journey to become CEO of PayNW. She has helped take the company from $500K in annual revenue in 2010 to $8M today while maintaining a 96% client retention rate year over year. They talk about the following and more:
- Women in leadership
- Operational excellence
- Continuous improvement
- Moving to a 100% remote team
- Why you should join the IPPA
- More!
Three Takeaways
1. Being agile means being willing to change as needed, which will allow a company to jump on opportunities quickly.
2. For females who wants to be in a leadership role, you need to find a company where female representation is valued. A company that will appreciate you and allow you to emerge in those leadership roles and grow your talents.
3. Diversity enables a company to innovate and take a step forward.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About Lori Brown
Lori Brown proudly serves as the CEO of PayNW. Taking the reins in September 2021, from founder Mike Anderson, Lori has been a valued PayNW team member since 2010. She helped grow the company from $500K to $8M in annual revenue, while maintaining a 96% client retention rate year over year. Lori’s previous roles at PayNW include Chief Operating Officer and Chief Revenue Officer.
A talented leader, Lori has extensive experience in the payroll and Human Capital Management (HCM) industry. She spearheaded PayNW’s incredibly impactful Employee Retention Credit (ERC) recovery effort, helping clients reclaim more than $85 million in ERC money from the IRS. Lori was elected to the board of the Independent Payroll Processors Association in 2021 and is a Puget Sound Business Journal 40 Under 40 honoree. She is a mom of three and has been happily married for the past 20 years.
Lori continues driving PayNW forward in its goal to be the central address for a connected workforce. PayNW serves mid-size and growing businesses, throughout the United States, with cloud-based HCM solutions that include payroll, payroll tax, time & attendance, and HR. PayNW was named an Inc. 5000 fastest-growing private company for four consecutive years.
1 hr 2 min - Hiring a Virtual Assistant | Should you leverage offshore talent to grow your payroll company?
A lot of people are interested in leveraging offshore talent to move their business forward. While this is not a new thing, there are still a lot of limiting beliefs about what you can get help with from offshore teammates.
People are worried about the level of skill, getting screwed over, worried about the quality of the work, don’t trust the systems, and don’t know how to get started.
We are going to help you navigate this. We have completed over 100 contracts with offshore assistants and specialists ranging from general virtual assistants to highly skilled professionals.
We have spent well into the six figures with offshore talent over the last few years and it provides a nice supplement to our local team.
Our mindset is that we can create far more “onshore” jobs by leveraging contract talent to help us grow. In this episode we covered the following and more:
- The types of tasks and projects you can offshore
- Where to find remote talent
- How to set your offshore teammates (and yourself) up for success
- Lessons learned from our experience and how to apply it yourself
Three Takeaways
- Creating clear expectations and SOP's is the only way to have success with offshore assistants.
- Be diligent and patient when hiring. Make sure you have a process in place for evaluating talent.
- Your offshore team should be a supplement to your local team and do basic tasks to start and grow over time.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Guest and Host
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/
Find Karen on LinkedIn here: https://www.linkedin.com/in/karen-altman-748b1a84/
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
37 min - Tips for hiring remote employees | Best practices for hiring remote employees
In this episode, Matt shares how to find remote teammates. Hiring remote employees can lead to a lot more work, can create some unique issues when determining who is a good fit, and you can make bad hires just as easy. We cover how to define what you are looking for, where to find people, how to actively recruit, and how to be efficient with your time.
- I am taking the perspective of the small business owner here, so I will do my best to let you know what can (and should be delegated) and what you should do yourself.
- We are going to discuss everything leading up to the interviews. This is the sourcing phase. How do we find the talent to fill the funnel?
Three Takeaways
- Create an employee persona. If you don’t have a clear definition of the type of candidate that can fill the role, you will end up wasting a lot of time on the wrong candidates.
- Make sure you do not create some generic posting! Use some copywriting skills that will entice the reader to apply and properly represent your culture. You can also make a quick culture video - use Loom or some other tool. It doesn’t need to be well-produced!
- Don’t sit back and wait. Be proactive. With such a large talent pool at your disposal, you can spend a lot of time if you’re not careful.
Enjoying the show?
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Host
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
32 min - Should You Hire Remote Workers? | The Pros and Cons of Hiring Remote Teammates
In this episode, Matt gets into some of the pros and cons of hiring remote teammates along with his own personal experience leading a hybrid team. He discusses the following and more!
- Growing a remote workforce is a trend that was accelerated by Covid-19 but it can be scary if you are used to the old way of doing things.
- How do you hire, retain, and engage top talent while maintaining compliance across state lines? This can be a big challenge for small businesses.
- We are going to be going through a series on remote work where we will address all areas including recruiting, hiring, performance management, and even terminations. Today we are going to kick it off with should you hire remote workers.
Three Takeaways
- Remote hiring reduces wasted time and people can be productive, however, it also makes it harder to get people to collaborate.
- It's important to know the people you're hiring in the respect of knowing what's the right thing for them. Knowing the reality of why do they like or dislike working remotely.
- Be extra intentional about culture when everybody is remote because you don't have control over the influences around them. Think about how you can keep culture top of mind in a remote environment.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Guest
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
15 min - How to Get More Referrals | A Proven Method
In this episode, Matt shares how your payroll company can get more referrals and build out a referral program. He discusses the following and more!
- Why are referrals so important?
- Who can refer us to new clients?
- How can you make yourself easier to refer?
- How can you stay top of mind?
- Proven tips and methods on how to acquire more referrals.
Subscribe Now!
Apple | Google | Spotify
Three Takeaways
- When you go to the bank for the first time, you can't just walk in and ask for money; you have to make deposits first. The same is true with referral relationships; you have to make some deposits first by offering real value before being able to earn a referral.
- Giving a clear snapshot of what your target client accounts look like and becoming a specialist in one industry will make it easier for you to be referred by your referral partners.
- Once you've made enough deposits to your referral partners, it's ok to ask. You'll never get any referrals if you don't ask but don't just ask any general questions, ask specific questions.
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Guest
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
35 min
About Payrollin'
From the publisher's feed
The nationals are coming for your clients. Consolidation is crushing margins. And if you're not keeping up with the latest in the payroll and HR industry, you're going to get left behind.
Welcome to Payrollin'. The no-BS podcast for independent payroll bureau owners and leaders who are done getting squeezed by ADP, Paychex, and the private equity machines swallowing up the industry.
Hosted by Matt Vaadi, founder of guHRoo (a PEO) and Outsourced Scale (offshore staffing for payroll providers), this show delivers the strategies you need to survive — and thrive — while the middle collapses around you.
Every week, you'll get:
→ Industry intel on the billion-dollar deals reshaping payroll
→ Proven tactics to scale past the 7-figure barrier
→ Real talk on margins, pricing, and profitability
→ Strategies to compete without killing your bottom line
→ Guests who've sold, scaled, or disrupted the status quo
Whether you're fighting margin compression, exploring industry partnerships, or figuring out how to scale without sacrificing service, this podcast cuts through the corporate speak and gives you actionable pathways forward.
Because if you're not specializing in a niche or adding serious value beyond commoditized payroll, you're racing to the bottom.
Subscribe to Payrollin' and join 1,000+ payroll industry professionals who get the Wednesday newsletter breaking down what's happening in the industry — and what it means for your business.