PE GUY turned a Snapchat filter into millions of views and a seven-figure business. Host Devin Mathews (a real PE guy) conducts due diligence on Johnny Hilbrant Partridge's background, business model, and the wealthy towns he's taking on next.

We sat down with Johnny in PE GUY's natural habitat -- a Winnetka, IL pool house to figure out how a goofy internet character became an oddly accurate and honest mirror of the private equity industry. Johnny grew up in Winnetka and now lives in Wellesley (two classic PE Guy towns). He went to New Trier (the affluent North Shore high school that inspired "Breakfast Club"), played water polo at the University of Denver, worked for the Ellen Degeneres Show, and the PE-backed Barry's, and Soul Cycle before creating the viral character.

What started out as an Instagram reel to make his friends laugh is now generating millions of views from more than 500,000 followers. We go deep into the PE GUY universe. Catchphrases like "decent," "substantial," "due to my role," plus his three kids named Tarantino, Montauk, and EBITDA. Not to mention Wifey and Nanny's #1, #2, and #3. We also break down Johnny's revenue streams: Cameo, brand deals, appearances, and PE GUY swag. Then Johnny puts Devin under the microscope and asks, "Can private equity ever be stopped?"