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Hi, it’s Jackie Ulmer and welcome to show 26 in the Q and A edition of the Street Smart Wealth, Profit in Your PJs Podcast
Show notes can be found at JackieUlmer.com/QA026
Today’s question is - How do I find Balance in my Network Marketing business and family?
Today’s show is brought to you by - SocialMediaBackstagePass.com
Is it really possible to build a successful network marketing business online? To have people come to you, already sold on a business, already interested in Network Marketing? Yes it is, I have done it and you can, too. Learn more about my inner circle coaching program where I train you on the exact steps, systems and tools that I’ve used to sponsor over 1700 people personally into my Network Marketing business online at SocialMediaBackstagePass.com
Today’s question is…. How do I find Balance in my Network Marketing business and family?
ANSWER
Who doesn’t struggle with this, no matter what we do?
Key bullets:
Forget Balance, it’s a myth. Focus on blending. There will always be times you feel like you are neglecting one or the other.
Moms take on guilt (Dads, too!)
You would feel guilty in a job, too.
Communicate; goals and dreams together. Dream books. Plan rewards; plan business times.
Use a calendar.
Set priorities and talk about them with your family. (MLM Mastermind event has fallen over Halloween for years and I chose not to go because of my children!)
Know that there are always going to be those times that pop up when you are torn, and must pick business. Families survive.
Celebrate events and not always dates.
Get family involved.
Bring to events as age appropriate.
Share your feelings, ask for feedback.
You are doing the best you can, just like you would be with anything!
Show notes - JackieUlmer.com/QA026
Good luck in your business
Do you have a question? Ask it at JackieUlmer.com/questions
Hey, if you’re looking for 8 easy steps to create and build your network marketing business online then Grab the free guide over at ProfitInYourPjsNow.com
Until next time - remember this - Hesitation Never Cashed a Check!
Hi, it’s Jackie Ulmer and welcome to show 25 in the Q and A edition of the Street Smart Wealth, Profit in Your PJs Podcast
Show notes can be found at JackieUlmer.com/QA025
Today’s question is - I’m a terrible blogger so How Can I still build a successful Network Marketing business online.
Today’s show is brought to you by - SocialMediaBackstagePass.com
SPONSOR
Is it really possible to build a successful network marketing business online? To have people come to you, already sold on a business, already interested in Network Marketing? Yes it is, I have done it and you can, too. Learn more about my inner circle coaching program where I train you on the exact steps, systems and tools that I’ve used to sponsor over 1700 people personally into my Network Marketing business online at SocialMediaBackstagePass.com
Today’s question is asked by - Minnie and she says - I’m a terrible blogger/writer, and don’t know what to write about online.
ANSWER
We all start somewhere.
Michael Jordan did.
Payton Manning did.
And, so must you!
Be willing to develop your business skills!
I’m not great like you are - well, you didn’t see me in the beginning! Much like Michael Jordan.
One reason you like my writing style is that it speaks to you, and part of that is because I have taken the time to define my target audience, and you fall within that.
You mention Fashion is your product line and niche, and wow, my mind goes crazy with possibilities.
Clothing
Accessories
Makeup
Entertaining, even.
I give some ideas on weight loss and skin care in the show!
Whatever your niche, get creative, brainstorm, define your target audienve and layout a blogging and category game plan based arounbd every concept, keyword or concept that would complement nicely with what you are doing!
Show notes - JackieUlmer.com/QA025
Good luck in your business
Do you have a question? Ask it at JackieUlmer.com/questions
Hey, if you’re looking for 8 easy steps to create and build your network marketing business online then Grab the free guide over at ProfitInYourPjsNow.com
Until next time - remember this - Hesitation Never Cashed a Check!
Hi, it’s Jackie Ulmer and welcome to show 24 in the Q and A edition of the Street Smart Wealth, Profit in Your PJs Podcast
Show notes can be found at JackieUlmer.com/QA24
Today’s question is more of an interview. I met the most charming gal at the recent ANMP event in Dallas. She’s 17, and facing tough decisions about today’s challenging issues of College, lack of jobs and how they feel about Network Marketing as a career choice. This is a great interview for Gen Y and parents of Gen Y and beyond!
SPONSOR
Successful sponsoring in Network Marketing really starts with knowing WHAT to say. Do you ever struggle because you don;t want to feel stupid when approaching someone or what to say to objections? I have coached on good success language for year. From juicy one liners, to overcoming objections, to how to address the pyramid issue, when you’ve been involved in other companies and everything in between. StreetSmartScripts.com is your ticket to confidence and becoming a sponsoring hero!
Today’s question is…. I’m 17, maybe 22 - what about college and going to school? There aren’t many jobs; should I amass a bunch of debt or look at Network Marketing?
ANSWER
Let’s hear from Charlotte Thompson, from the Chicago area. She’s bold, brilliant and has her head squarely on her shoulders. She has some great insights for all of us!
Charlotte:
College is so expensive, should I go at all?
Is it worth it? They come out, in debt, move in with parents and their debt just follows them.
Or, should I take a GAP year and get started in a Network Marketing business? There are many people who have not gone to college who have been so successful.
In network marketing, if you can talk to people, and learn how to talk to people, you can be so successful.
I have grown up with Network Marketing and I love it, it’s just finding the right time?
Can someone this young stay focused? Well, there is no other option.
It’s sink or swim. Work hard, or it’s just not going to happen!
Questions I asked Charlotte:
How would you see yourself starting your business? Approach those your age, or those your parents age?
What about start up costs and the money to get started? Especially for “kids” your age?
What would you study if you went to college?
Do you see yourself as someone who would fit into the corporate mold, 8-5, behind a desk?
A message you want to deliver to the Baby Boomer generation, pushing our kids hard for college and such?
Show notes - JackieUlmer.com/QA024
Good luck in your business
Do you have a question? Ask it at JackieUlmer.com/questions
Hey, if you’re looking for 8 easy steps to create and build your network marketing business online then Grab the free guide over at ProfitInYourPjsNow.com
Until next time - remember this - Hesitation Never Cashed a Check!
Today, I am interviewing Mark Yarnell, a true legend in our profession.
I used to listen to Mark’s training CDS on my portable CD player at the gym. I am dating us both here, and I am sure they were on cassette before CDs.
I have learned a lot from him over the years and because I have listened to him so intently in my ear buds, I really felt like I know him. When we chatted on the phone, I realized it was the first time we had ever really talked live, and I have still not met him face to face. And, I look forward to that day.
He had me cracking up through much of the interview, and it truly was a fantastic hour!
I hope you enjoy it, too.
Mark has very average beginnings, as he’ll share. He sure changed all of that with the empire and success he has created. It just goes to show that anyone, really, can do it too, with commitment!
Before we get into the interview, here is today’s show sponsor -
Did you know you can accelerate your success when you feel confident about what to say to break the ice with your prospects, as well as how to answer questions, objection, and follow up? And, how to deal with that sticky question - are you involved in another one of those deals? Learn the Success Language of Street Smart Scripts over at StreetSmartScripts.com
Jackie: Well, Mark, I have to tell you it’s absolutely a pleasure to have the opportunity to interview you. You’ve been one of my heroes and one of my mentors since my early days 20 years ago when I started in network marketing. And so it’s a treat and a privilege and an honor to be able to interview you here today. So thanks so much for spending some time with us here.
Mark: Oh you bet, Jackie. I appreciate the opportunity. When I heard from you, I was excited to do it. So thank you.
Jackie: Well absolutely. Well before we get into some of your background and all the amazing stuff that I know you have to share about our awesome profession, do you have a favorite success quote or some words of wisdom that you’ll share with us?
Mark: Yeah, I mean actually, believe it or not, it came from my father at a very early age and it really has guided me through all my career in network marketing. My dad said that, and he called it the, out of his arrogance he called it Yarnell’s Law. I’m not calling it that, but he did. It’s the law of six, three, two. Six words, saw by three words, saw by two words. Do one thing at a time, do it right, finish it. And I have been guided through my whole career by those words of wisdom and I’ve found that having the focus to do one thing at a time and doing it the right way and then not starting something else until I’ve finished that particular objective, it’s served me very well. So that’s kind of my favorite motivational inspirational quote, but it’s also kind of a substantive way of going about life, I’ve found.
Jackie: Well I love that and I love the fact that it came from your father because I think that’s a strong testament to good mentors in our lives that guide us through and it’s always fun when it starts close to home.
Mark: You bet. Yeah. Dad was a great man.
Jackie: Well tell us a little bit of your background before you got started in network marketing. What was kind of your career path?
Mark: Well I started out. I got very fortunate at a young age. A friend of mine whose father had been a car dealer was able to come out of retirement and buy a car dealership right after Bobby and I got out of college. And I was called by him and he said, “We’ve got a little car dealership over in Oklahoma and, if you’ll come over and learn from us, we’re gonna buy another one and then we’ll own two dealerships.” The guy’s name was Bob Mayfield. Wonderful guy. I grew up with Bobby in Springfield, Missouri. So I began in the car business and I learned from some real masters in a small town in Oklahoma and, sure enough about two years into the process, another Chevrolet dealership became available over in a small community and we bought it.
So I spent my first few years in the car business at a very young age and it was really the fortuitous intersection of blundering into it at the right time, young time in my life. But I found that I really wasn’t cut out for dog-eat-dog capitalism. It got to the place where I was working 60, 70 hour weeks. I had originally wanted to be a minister, believe it or not. I grew up in a fairly religious family and after several years in the car business I decided it just was not a good fit for me. So applied for seminary in Kansas City, was accepted and went up and went through two years of seminary. And then actually wound up my first church was in Knoxville, Tennessee and I was transferred to Kansas City and ultimately Austin, Texas in the early 80s, which is where I was first introduced to network marketing.
I was very vulnerable at that time in my life because the Texas economy had really cratered and real estate was horrible, oil prices were way down and what happened, Jackie, was a lot of my wealthiest contributors, the big tithers in the church, were going Chapter 11 and bankrupt. A lot of people don’t know this but a lot of times in a church there’ll be eight or ten families that are actually the biggest supporters of the whole church ‘cause when they tithe it’s a pretty substantial amount. So our revenue stream was drying up in the church and my income had been cut in half when a friend brought me the business opportunity that led me into network marketing. They used to have a picture of me in the seminary, I actually worked selling cars while I was going to seminary and that was back in the years around the Nixon time. Somebody actually put a picture on the wall in seminary, “Would you buy a used god from this man?” And everybody got a big laugh from that.
So it’s been an interesting trajectory through life. I’ve done a lot of things, a lot of things that are polar opposites, but it’s sure been a great life.
Jackie: Well that’s great. So it was a friend who approached you with the opportunity? Was it someone from your congregation or
Mark: It was. As a matter of fact, it was the guy who was on steering committee who hired me as their minister. He called me and he said, he was feeling kind of guilty because the income had been so depleted and, I think in an effort to absolve his guilt, he came over to my house one day and he was all excited. I remember the only thing he had was a dog eared Xerox check copy for $112,000 and he was just breathlessly telling me that there was a guy on the check that was making this much every month and he wanted to tell me about this thing. He thought it would be good for me given my income had been depleted so much. And I remember thinking well this is the silliest thing I ever heard in my life. Nobody makes that much a month.
But yeah, to answer your question specifically, it was a friend, a member of the congregation and he showed up with a big check copy an that’s what got me started. That was back in April of ’86.
Jackie: Wow! That’s awesome. April of ’86. That’s a lot of money now, but that was really a lot of money then.
Mark: It really was. It really was. I couldn’t conceptualize it. It didn’t make sense to me that there were people, well when he showed me the check I thought, man, that guy’s making a good annual income. That’s a good salary. I mean $112,000 in a year’s pretty darn good ‘cause I’d never made that. And when he told me it was a monthly check, I was a little bit more than I can even handle. I just couldn’t believe it. It was a real conscious shock to me to know that there were people making that much a month and frankly I started out just to prove that he couldn’t be telling me the truth. I started by doing a bunch of research actually.
Jackie: So you didn’t jump in right away.
Hi, it’s Jackie Ulmer and welcome to show QA 23 in the Q and A edition of the Street Smart Wealth, Profit in Your PJs Podcast
Show notes can be found at JackieUlmer.com/QA023
Today’s question is - How can I get momentum going in my Network Marketing business?
SPONSOR
Is it really possible to build a network marketing business online? to have people come to me, already sold on a business? Yes, and you can Visit SocialMediaBackstagePass.comfor details on this complete coaching and training program.
Today’s question is…. emailed in by Don, who asks - How can I get momentum going in my Network Marketing business?
Thanks for the question, Don and here is the
ANSWER
Starts with Massive Action
Results show up slower most often but believe me, things are going on behind the scenes.
Would you rather go slow or fast
In the beginning it is all you.
As you keep at it, more and more people join the team and help. Some will, and some won’t, some will later and some never will.
Let’s look at it like this -
You get started, you put in 5 hours.
You sponsor Joe. Joe is also going to put in 5 hours. Now you have 10 hours a week going into your business, and you are only putting in 5.
Joe’s 5 hours are amazing because they multiply, creating 5 for him and 5 for you.
You and Joe then go each sponsor one, and each of those people put in 5 hours.
Now, you have 20 hours a week, and yet you are still committed to just 5.
Double that number the next week if all four of you put in 1 more each. Now, it’s a full 40 hours.
Do you see how duplication happens and how momentum is gained?
It starts with your decision, commitment and then massive action.
And, it is critical not to slow down and start managing.
Lead by example, inspire, don’t try to motivate.
I hope that helps you, Don, and everyone else listening who may be asking - how do I gain momentum in my network marketing business.
This and other great training is available at SocialMediaBackstagepass.com which includes a complete course on network marketing training tips.
Show notes - JackieUlmer.com/QA023
Good luck in your business
Do you have a question? Ask it at JackieUlmer.com/questions
Hey, if you’re looking for 8 easy steps to create and build your network marketing business online then Grab the free guide over at ProfitInYourPjsNow.com
Until next time - remember this - Hesitation Never Cashed a Check!
Hi, it’s Jackie Ulmer and welcome to show 22 of the Q and A edition of the Street Smart Wealth, Profit in Your PJs Podcast
Show notes can be found at JackieUlmer.com/QA022
Today’s question is - How do I teach my team how to build their business online?
SPONSOR
Wondering how to use the tools of Social Media to find prospects and build a team in your own backyard? Go to BuildingLocalWithSocialMedia.com for details.
Today’s question is…. How do I teach my team how to build their business online? This was emailed in by Marjorie, so Marjorie, thanks so much and here is the answer…
ANSWER
This is a great question because we know that duplication is the key to success online.
And, simple online skills can be duplicated. And, I struggled with how to do this for a long time.
First, I learned that duplication is a choice. Calling lead lists duplicates. But I don’t like doing it. Working Networking events duplicates, but it’s not a great fit for me.
Do you see how duplication is a choice?
First, think of what YOU are doing to build online and develop a simple training for your team with this.
For me, it is this -
Blog
Lead Capture
Marketing Funnels - Social Media
Content Creation
and Marketing, which takes me back to Marketing funnels and Social Media
Blog - your hub of the universe. Check the show notes for previous podcasts I did on this and the other components. http://jackieulmer.com/qa022
Lead Capture - gotta build the list, just like offline. In my podcast on building the list, you’ll learn some tricks!
Marketing funnels - how do you drive traffic to your blog so you can get the opt in, build the relationship and sponsor them ultimately? Social Media is a huge boost. Focus on one or two to begin with, and decide from the big 7 -
Youtube
Google Plus
Learn More in my Simple Social Media E-book
Content Creation - you must be creating content of value that intrigues people. Articles, blog posts, videos, audios, webinars, pdfs and free reports, to name a few.
Marketing - market all of that valuable free content using social media.
Follow me on Twitter to see how I do this - @jackieulmer and on Facebook - JackieUlmer.com/fb
You can find me under jackieulmer on all other social sites, as well.
The best way we can teach is to share what we are doing and focus on the ones willing to learn and model that!
Thanks for the question, Marjorie.
Show notes - JackieUlmer.com/QA022
Good luck in your business
Do you have a question? Ask it at JackieUlmer.com/questions
Hey, if you’re looking for 8 easy steps to create and build your network marketing business online then Grab the free guide over at ProfitInYourPjsNow.com
Until next time - remember this - Hesitation Never Cashed a Check!
Hi, it’s Jackie Ulmer and welcome this Q and A edition of the Street Smart Wealth, Profit in Your PJs Podcast
This is show 21 and Show notes can be found at JackieUlmer.com/QA021
Today’s question is - How do I overcome call reluctance?
SPONSOR
Is it really possible to build a network marketing business online? to have people come to me, already sold on a business? Yes, and you can Visit SocialMediaBackstagePass.comfor details on this complete coaching and training program.
Today’s question is…. How to overcome Call Reluctance? Emailed in by PJ Stratford
So, PJ, here are some thoughts!
ANSWER
What are you reluctant about?
It usually comes down to fear.
This gets to the heart of it. Is it telling people you are building a network marketing business and asking them to take a look and give you their opinion?
What is it REALLY? What is the fear?
Let’s take a look at some things that might help -
What’s your burning, compelling why?
Is it stronger than your fear of what others think?
Do you know what to say? Have you practiced it? Are you worried about sounding like an idiot?
Get ideas at StreetSmartScripts.com
Are you aware that you are offering an opportunity and not asking for a favor?
What is the worst thing that could happen and would you survive it?
Your ego is in the way - let your ego take the hit - meaning be strong enough in your own belief in yourself that you are undaunted by anyone else’s lack of education around what you are doing.
Our ego can direct how we interpret everything that goes on in our daily experience. We know that our perception of any event will determine what we get from that experience. Was it positive or negative? Was it an opportunity or setback? The answers depend upon our perception.
Remember - other people’s opinions. You can’t offer an opinion on what I am doing unless you have at least taken a look at it and can talk about it in an educated way. When you are wiling to do that, then we can have a conversation!
Show notes - JackieUlmer.com/QA021
Good luck in your business
Do you have a question? Ask it at JackieUlmer.com/questions
Hey, if you’re looking for 8 easy steps to create and build your network marketing business online then Grab the free guide over at ProfitInYourPjsNow.com
Until next time - remember this - Hesitation Never Cashed a Check!
Hi, it’s Jackie Ulmer and welcome this Q and A edition of the Street Smart Wealth, Profit in Your PJs Podcast
This is show 20 and Show notes can be found at JackieUlmer.com/QA020
Today’s question is - How do I transition from Employee and develop the mindset of an entrepreneur?
SPONSOR
Solid success Language is critical to your growth in Network Marketing. Feeling confident and knowing what to say when you make your list and begin calling people, to share what you are doing; to knowing how to handle objections, and dealing with questions that arise when maybe you’ve been involved in other businesses in the past. StreetSmartScripts will teach you the right things to say at all the right times. http://StreetSmartScripts.com
Today’s question is…. from Heather, by email, who asks - How do I transition from Employee and develop the mindset of an entrepreneur?
ANSWER
It’s really about education and personal development.
As employees we put in a set amount of hours for a set amount of pay, and if we don’t get that pay at the end of the set time frame, we would quit and move on.
Most people won't really understand what that means. Many will come from an employee background with an employee mindset. They won't understand investing in themselves or their business; they are used to having a boss telling them what to do, and they are used to trading time for dollars – 1 hours work for one set unit of pay.
In Network Marketing, we are almost guaranteed that we are going to put in a LOT of time for very little pay in the beginning. And, as we stick with it, over time, we will ale agronomical pay in relationship to the time we put in.
Develop your Network Marketing business skills, too.
But, mindset and the stories you run through your mind are the most critical to your success.
Give people the same script and leads list and the results will be different, largely based on mindset.
Nothing is out of your grasp if you work hard to achieve it. Learning from your mistakes are an important part of the process. They are not failures, they are learning opportunities.
3 Questions to Ask Yourself -
Where do I want to go?
What am I willing to do to get there?
What is my compelling reason why?
Show notes - http://JackieUlmer.com/QA020
Good luck in your business
Do you have a question? Ask it at JackieUlmer.com/questions
Hey, if you’re looking for 8 easy steps to create and build your network marketing business online then Grab the free guide over at ProfitInYourPjsNow.com
Until next time - remember this - Hesitation Never Cashed a Check!
Be Everywhere Online
Welcome to the Street Smart Wealth Podcast, show #65, and on today’s show, we will cover…..
How to APPEAR to be everywhere out on Social Media. Creating a buzz around you and your business!
Welcome to the show, to both new listeners and long time listeners. I am grateful to spend some time with you today.
You’ll find the show notes and resources over at http://JackieUlmer.com/065
SPONSOR
Success Language is critical to your success in Network Marketing. Feeling confident and knowing what to say when you make your list and begin calling people, to share what you are doing; to knowing how to handle objections, and dealing with questions that arise when maybe you’ve been involved in other businesses in the past. StreetSmartScripts will teach you the right things to say at all the right times. http://StreetSmartScripts.com
iTunes reviews shout out!
Thanks so much to -
Shawn Harter who said Jackie has a great way of putting everything into basic terms that anybody can understand from beginner to seasoned veteran. Love all of her trainings!
Kimber King
Eldon Beard
Dana Mills said - Jackie’s podcasts keep getting better and better. So many gems of practical helpful and easy to apply knowledge, all doing from her years of success while being in the trenches. Jackie has been an amazing coach and mentor to me for several years now and has an amazing commitment to her students and team members, if you are ready to turn up the heat on your business this is the gal you want by your side. She’s going places so follow along closely and her success is sure to rub off on you.
Debbie Wood and
Jan Shaw - thank you all so much for your awesome testimonials over on the iTunes panel.
Be sure and check my Facebook page regularly as that is where I announce the winners of a one month Social Media Mastery Back Stage Pass. How can you get in the drawing?
Leave me a review on iTunes, and then take a screenshot of if and post it over on my Facebook page -
http://JackieUlmer.com/fb
I have been asked over and over again how much time I spend out online marketing my business, engaging with friends, fans and followers and just having fun.
The answer is - not as much as you might think, it just seems that way. And, it’s designed to seem that way.
I accidentally stumbled onto how powerful it was to build a name and presence for myself, and create a lot of links that pointed people to my blog, and my business.
One day, I just popped my name into Yahoo, Google wasn't the big player yet, and I found over 100,000 links and references to me. This was about 2001 and I was shocked. I had been online about 18 months, and had no idea this was happening.
I was just busy going about my day, and my business and my passion about reaching and connecting with people online.
And, that’s how green I was, I had not idea and no premeditated thought about this happening.
Once I saw it I got the power of be everywhere.
Think of this -
How many prospects are in your house that you haven’t talked to? Probably none, right?
So, if you want to find 3 people today to talk to about your business, what must you do? Get out, go to Starbucks, a networking event, or anywhere to connect with people, right?
A big mistake many first time bloggers make is thinking - if I build it, they will come. Not true. Not for quite a while, anyway.
They spend lots of time creating content and yet no one shows up, and they wonder why.
Takes a long time for Search Engines to find you. Videos can make it happen faster.
But, it’s a slow grow if you are relying on Search Engines. I didn’t have that kind of time or knowledge. so…
No time for SEO, or Search Engines Optimization so I focused on getting out and marketing myself, meeting others and giving them chance to know me and become interested.
So, your own marketing efforts are how to start the process of being everywhere!
Here was my strategy back in early 2000 and is still the same, mostly today.
Write one new article a week.
Share on article sites, my blog and email to my list.
Post article with bio box out o discussion forums and areas where allowed.
Send it to other site authors who accepted submissions
Spend 30 minutes a week on SEO, one page at a time.
The rest of the time, I was on forums and discussion groups where my target audience was, engaging, asking questions, answering questions and getting to know people out there. I was building a name, a presence and what would later come to be known as a brand for me!
I was becoming the E F Hutton in my niche and people were becoming interested and clicking back to my site, joining my newsletter and many, joining my business.
BINGO! It was WORKING, like a charm!
As I did this, all of the answers and comments and article sharing I did created back links to my site, and put it into the Search Engines. I had no clue that was happening! SCORE! Bonus!
So, Think outside of the Blog and BE everywhere. You are the one in charge of driving traffic to your content and your blog.
Become a multi media machine - become the go to person in your niche. You want people to say - wow, I kept running into your name every where I went, so I decided I better pay attention. Remember E F Hutton - when E F Hutton talks, people listen - old commercial from the 80s.
Today, here are my top lead sources, and it’s really not unlike my early days. I do the same, it’s just the platforms have changed. -
Facebook, YouTube, Twitter and iTunes - yep, the iTunes one might surprise you!
Here is what I hear - I was looking for MLM training, I found you on iTunes looking for audio training content. Now, I'm a blog subscriber.
At the end of the show, I’m going to give you a checklist for your blog to make sure it is enticing and user friendly.
Let me share how these social media sources have built a “be everywhere platform” for me.
Facebook - It’s a natural fit for me. I enjoy spending time there and interacting, way beyond just business. I post my content there, which is all generic, I post also on my business page - http://jackieulmer.com/fb
I built out a profile to give people links and info about me, and my goal is for them to click there once they become intrigued and want to know more.
I share inspiring text images, engage with others and share photos and things going on. I share lifestyle photos, fun stuff, vacations, family times, funny things and so on.
I get in the newsfeed, I have my friends in lists so I am check in with more people than just what FB shows me. I am involved in groups and pages.
I show up consistently and check in 3-4 times a day, in short bursts. I use a kitchen timer to stay on task.
Over time, more and more people like, comment and share my stuff, and it puts me out into a bigger audience.
Now, let’s talk about Youtube - amazingly good. 3 billion video views a day, #2 SE, who owns it, Google? People have launched successful careers and businesses through Youtube alone. Create videos to answer questions, even more personal and you can send to the person and make yourself memorable. That leaves you with content to share with others who ask the same.
You can do screen shot videos too. There are free services, Jing for one. Paid, better alternatives - Mac Screenflow, PC - Camtasia Studio
Find top videos that are related, and look at keywords, copy, look at description - copy concept.
People will find you through related videos…at the end. Use tags to make this happen more naturally.
With YT, I share my videos on my Blog, embedding them; I post on Twitter, Facebook, LinkedIn and so on. And, if the content is evergreen, meaning not date specific, I post it over and over again, spaced out over time, catching a new audience each time. And, those who have seen it before seldom remember.
People go to youtube searching for education and information, how tos. It’s a powerful place to be found band double dip. To be found in YT and Google.
Don’t forget, all of this training and more is accessible at http://SocialMediaBackStagePass.com
Now, let’s talk about Twitter, kind of a newcomer for me!
I didn’t get it, til I got it.
Didn’t have time.
Didn’t see the value.
Was used to Facebook and I could see this was WAY different thanFB.
I sought out influential leaders, not in Network Marketing but more SM marketing.
I began to research, watch and model.
I started marketing my content there, especially my podcast, on a much bigger scale and BOOM!
It exploded my blog traffic, retweets and opt ins!
I use Google Analytics so I can see where traffic comes from.
It got so awesome, I hired and trained my daughter to become my SM Marketing assistant for Twitter updates, content and my Facebook page. I don’t outsource interaction, but content marketing is fine.
I did a podcast on Twitter for biz and it can be found at http://JackieUlmer.com/021
IF you want to learn from me, follow me on Twitter - @jackieulmer
So, moving on to Podcasts - wow!
Found these completely by accident.
Had heard the term and knew nothing about what they were, or how they worked, other than they were somehow linked in iTunes and you could listen.
Home Business Radio Network - awake one night and played with APP - remember, I am not a techie.
It opened up a whole new WORLD. I started listening to one other, which led me to another, and then another. Mostly Internet Marketing, not Network Marketing.
One day I said - why don’t I ditch my weekly generic call, which ties me to a schedule and start doing a podcast, which ties me to iTunes and takes me WAY out there!
So, this podcast launched in Fed 2013 and I MADE a DECISION and a COMMITMENT to be consistent for one year and then evaluate. Well, the rest is history.
Today, I have a 5 day a week show, with M-W and Friday, the Q and A show, devoted to your questions.
iTunes - podcast, expanded my reach into international markets. In fact, please comment in show notes if you found me and/or are intl. Can listen anywhere - mobile devices - smart phones, gym, driving, walking, sleeping…there is a connection made with the voice that doesn't happen with the written blog.
Being in someone’s head and ears takes things to a new level. Since you are listening, you can probably relate.
I did not need fancy equipment. I use my Mac with a decent microphone and all of the editing software is included. And, using and uploading to iTunes is free. I do pay $20 a month for storage and stats then I don't use my hosting bandwidth. It's easy and well worth it.
My plan it to create a course to train network marketers specifically on how to do a podcast but here is the key - you must commit. You’ll look like an idiot if you “pod fade!”
I also create a blog post for my podcasts and then share it on social media. So, I am "everywhere" with my podcast because it is on iTunes, in google player, Stitcher and, now all of the popular smartphone apps for listening this way. When I google my podcast name, I am blown away at the links.
Interviews are a great way to fill your podcast.
Be intentional and on point - don't waste people's time.
So, the key is create content and then market that content through social media, develop a group of raving fans by going value and making them feel special, letting them know they are special, and they will help you “be everywhere!”
Social Media - share content and drive back to your blog. Youtube to blog, and share post. podcasts to blog, and share blog. Re post content. Keep track of highly trafficked posts.
Engage with others. It won't work otherwise. Be a real person and a real friend.
Groups and pages
Build an Email List - critical. Think about this - when do you check your email for the first time in the day? Build a relationship with that list. Offer value over and over and sell on occasion.
Content Pyramid - Blog, Social Media, Podcast - the blog is at the top, and the bottom two corners are anchors to drive traffic to my blog.
Blog - here are the critical items you need.
You have about 7 seconds to impress people when they first arrive. If they know you ahead, that time goes up. But, it’s still a short amount of time!
Make sure you have an Opt in form on every page.
Well laid out, not confusing - a confused mind says no!
Make sure you have a clear path to what you want people to do. Here are mine at http://JackieUlmer.com - sign up for my newsletter. START Here. First impressions. Share ability! Use social links.
Okay, so there you have my “be everywhere” strategy from early 2000, and still what I do today. It has not changed that much and I often chuckled. As much as things change, online, things stay the same. Marketing, connecting and valuing people NEVER changes!
Here are your 5 Action Items for today -
Take a look at your blog and get it in order if it’s lame.
Make sure you have lead capture on there, above all.
Layout a weekly strategy for creating content. Remember, the work you do ONCE pays for you over and over.
Keep a text note file of your content, blog posts and the links. This makes it much easier to share it over and over again, very simply and set up tools to help with this.
Make a DECISION and a COMMITMENT.
Show notes http://jackieulmer.com/065
Want to learn more about taking these tips to the max?
http://SocialMediaBackStagePass.com
This online coaching program lays it all out in one simple place, and delivers the content to you as you need it, as you can digest it to set you up for online Network Marketing success.
Questions for the podcast?
How to contact me http://jackieulmer.com/question
Has this been helpful? I would REALLY appreciate it if you would rate the podcast on iTunes or Stitcher, or wherever you listen.
Just go to http://JackieUlmer.com/iTunes - click to view in iTunes and you’ll see the link to reviews
And, share the link with friends and team partners!
On Stitcher -
http://JackieUlmer.com/stitcher
I truly appreciate it and you!
I'll see you on next week's podcast
Stay tuned for the upcoming Questions of the day on the podcast.
Hey, it’s Jackie Ulmer and welcome this Q and A edition of the Street Smart Wealth, Profit in Your PJs Podcast, where I answer your burning questions and get you on your way to the Network Marketing Hall of Fame.
This is Show 19. And today’s question is - I’m new, or I’ve just started someone new, what should we be doing that very FIRST hour in the business?
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Today’s question is…. I’m new, or I’ve just started someone new, what should we be doing that very FIRST hour in the business?
We have a tendency to want to dump every bit of knowledge we have learned since we started on our new person, and this can totally overwhelm them and take them right out of the game.
ANSWER - so I was chatting with Networking Pro Lisa Grossmann, who’s interview I did a few weeks back JackieUlmer.com/061 and asked her to share some solid steps for success with this, with you.
Lisa…
Your number one job is to get rid of their fear.
Most people are scared, confused and they fear feeling like a fool in front of their friends. and feeling rejected.
They don’t know what to say.
Most people are going to say no, and most people don’t do any particular “career” in their lives, and that is okay. They aren’t going to choose Network Marketing either.
They don’t need to know how to explain the compensation plan or the product line. You can’t teach them everything they need to know in an hour.
What you can do is teach them to ask 3 questions -
Are you happy?
Do you have a plan to change the state of unhappiness you are living in?
Do you want to see one?
Teach them how to go to their network, their closest friends and family and ask them to try the product.
Will you try it, be my customer and give me a testimonial. That’s what I need from you…your help…to start my business. If you don’t like it, I’ll never ask you again.
Phase 1 of any business is the “garage phase” - even Bill Gates.
Do you have a question? Ask it at JackieUlmer.com/questions
Hey, if you’re looking for 8 easy steps to create and build your network marketing business online then Grab the free guide over at ProfitInYourPjsNow.com
Until next time - remember this - Hesitation Never Cashed a Check!
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